Fanamity is a consulting agency built to help partners develop stronger connections to their audience to motivate them to act, buy, give, and unite.

Head of global sports partnership efforts for St. Jude Children’s Research Hospital that raises money and awareness for the hospital through relationships in sports. Leads a team that develops and manages partnerships with sports leagues, brands, media partners, teams and athletes. Creates opportunities to drive mutual value with our partners to achieve objectives while generating revenue for St. Jude.Drove total team revenue growth of 116.5% from FY2018 to FY2022 with a CAGR of 16.7% during periodLanded new partners for St. Jude, highlighted by partnership with CME Group whose “Score One for St. Jude” campaign has resulted in $3.2M in donations for the hospital including a record $1M of revenue in 2022Led organization’s efforts through three different iterations of our partnership with FedEx and PGA TOUR including successful transition to present FedEx St. Jude Championship tournament which had an overall fundraising impact of over $6.3M across the enterprise in 2022Managed our partnerships through a period of turmoil across the sports landscape as a result of the COVID-19 pandemic. Key wins for the organization included:Led reimagination of NFL Network’s annual “Run Rich Run” campaign with Rich Eisen after cancellation of NFL Combine in 2021 with a pivot to a new home in network’s NFL Draft coverage resulting in $1.7M in fundraising, largest single-year total in campaign history.Created virtual patient engagement opportunities to tie stories of St. Jude mission into broadcast and content opportunities for partners at NFL, PGA TOUR, NBA, LPGA, CBS Sports, Golf Channel, and more.Worked to create co-branded apparel & sporting goods featuring St. Jude patient art to introduce the mission of St. Jude to new audiences and create revenue streams with partners including FootJoy, TaylorMade, and PING

Oversight of two departments responsible for engaging fans and cultivating experience in live settings and across all team content channels through video and social media platforms. Develop activation programs with corporate partnership team to ensure successful, memorable, and mutually beneficial long-term partnerships.Received national recognition for client partnerships, activation, and creative work in publications and websites including New York Times, Wall Street Journal, ESPN.com, Bleacher/Report, Grantland.com, Yahoo!, USA Today, and othersLaunched Grind City Media, Memphis Grizzlies’ enterprise content and media platform. Hired and managed a team of video producers, social media producers, writers, and on-camera talent. Demonstrated expertise in working in high-pressure, adaptive, deadline driven environments as Executive Producer of Memphis Grizzlies live in-arena programming and entertainmentManaged Content Strategy process to effectively execute and deploy Grizzlies creative content across all team channels, including web, broadcast, in-arena, and social media

Led Grizzlies Regional Marketing Strategy project to expand footprint of team in major regional markets and identify and engage key relationships which resulted in grassroots partnerships in cities including Nashville, TN, Little Rock, AR, and Jackson, MS.

Led the concepting, development and execution processes with Corporate Partnerships department for all in-arena and various cross-channel digital activations.