Jason Hoffman work email
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Reimagine How To Experience Reality Fueling The Experience Economy. With over two decades of experience in integrated marketing, new innovation business and brand storytelling strategy, I am passionate about creating and delivering unique, engaging, and cross-platform campaign experiences and cutting-edge products - that meet revenue goals and innovation objectives. I am currently the Strategy Director at Future Colossal, an award-winning innovation lab for creative technologies that brings to life physically and virtually immersive spaces that are memorable, playful, and interactive for marquee brands such as Universal Studios, BMW, Netflix, Disney, Microsoft and Warner Bros.As a Strategy Director, I connect ecosystems across top entertainment, agencies, brands, creators, and tech change agents, driving audience, digital-first solutions, and heightened immersion. I specialize in the strategic integration of emerging technologies and interactive storytelling that power transformative, immersive, and hyper-personal brand experiences, at the intersection of content, culture, and fandom. Some of the experiential technologies leveraged for brands include spatial-computing, artificial intelligence, augmented reality, virtual reality, holograms, web3, metaverse, in-game advertising, shoppertainment, and e-commerce. I also apply market research, data insights, and change management skills to enable digital and emerging media transformation, from inception to results, with successful accelerated outcomes.
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Strategy DirectorFuture ColossalNew York, Ny, Us -
MemberWxo - World Experience Organization 2024 - PresentLondon, England, Gb -
Strategy DirectorFuture Colossal Apr 2023 - PresentNew York , Ny , UsFounded in 2012 with offices in New York and Atlanta, Future Colossal is an award-winning innovation lab for creative technologies that brings to life physically and virtually immersive spaces that are memorable, playful, and interactive. Clients include marquee brands such as Universal Studios, Netflix and Warner Bros. To learn more about our offerings and ways to partner with Future Colossal please visit: https://www.futurecolossal.com/Contact: Email: jason@futurecolossal.com -
Integrated Marketing, Marketing InnovationParamount Jun 2022 - Jan 2023New York, UsUnleash The Power Of Content!Leveraging new tech to enhance the consumer experience and enable brands to engage with audiences in new, exciting ways. -
Client Solutions, Integrated MarketingParamount Sep 2019 - Aug 2022New York, UsUnleashing the power of content.Paramount delivers premium content to audiences across platforms worldwide. We connect with billions of people—through our studios, networks, streaming services, live events, merchandise, and more. Our studios create content for all audiences, across every genre and format, while our networks and brands forge deep connections with the world’s most diverse audiences. In streaming, our differentiated strategy is scaling rapidly across free, broad pay, and premium. -
Vp Integrated MarketingMandatory Media Jun 2018 - Jun 2019Beverly Hills, California, UsMandatory’s mission is to produce cutting-edge content for the express purpose of entertaining, informing and inspiring today’s young audience. { Mandatory . Game Revolution . Coming Soon . Sherdog . SuperheroHype}. Creative marketing executive responsible for strategically developing cutting-edge, integrated multi-channel programs for Fortune 500 advertisers.. Defined company brand positioning, creating an authentic story and effectively communicating a winning solution-based narrative within the industry securing key clients. . Lead major pitches & translate client briefs into must buy campaigns; generating Millions in revenue.. Work across departments, providing pre-sale thought leadership and management; developing and productizing content; continually innovating by building integrated sales packages. Developed powerful social media footprint enabling partners to amplify their campaigns and connect with a wider network of fans.. Built a partner ecosystem putting brand’s in the strongest position to close creating multi-touchpoint, custom campaigns and event sponsorships - creating points of differentiation in the industry.. Manage thought leadership initiatives that highlight the brands unique perspective, media presence and identify cutting-edge tactics as solutions to evolving, impactful challenges. . Lead the development of the brand websites, rich-media units and creative resources to execute appropriate strategies to support and achieve company goals. . Serve as brand spokesman and lead point person at annual industry and consumer events. -
Head Of Marketing / ConsultantVr World Nyc / Emerging Media Companies Apr 2017 - Jun 2018Reimagining entertainment and marketing by merging culture & cutting edge technology.Provided key strategic insider insights on enterprise media companies to numerous technology startups. Helped companies achieve their goals by better understanding their target market challenges, KPI and transformative industry trends.Brand Management: Lead all brand marketing efforts for the largest US mixed media attraction. Audience Development: Grow the company audience, sales conversion and innovative VR content across platforms positioning the brand as a global leader in emerging media cultural experiences.Business Development And Partnerships: Build a pipeline of value chain strategic partners needed to develop and deliver integrated VR/AR creative solutions and events to Enterprise clients. • Develop and execute long term, revenue generating strategic projects for diverse brands with a focus on the latest advances in emerging technologies and future technologies to come. • Launched a new company division VR World Media delivering custom content and white label ads across immersive VR/AR environments; setting a new standard in the future of advertising. VR World Media, the new company endeavor has been designed specifically to merge culture with top-of-the line technology and present brands and advertisers authentic and innovative ad units across groundbreaking augmented and virtual environments onsite and online. VR World Media pairs global leaders in virtual reality and augmented reality content (VR/AR/XR) with the world’s most prestigious brands, allowing for new integrative advertisement opportunities and custom, immersive content production that are affordable, scalable and measurable.
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Director Marketing And Audience DevelopmentVerizon Media Oct 2014 - Mar 2017New York, New York, UsAudience Development: Led a nimble, flexible, customer insights driven team, structured to uncover new ways to gain competitive advantage for top media and entertainment brand’s premium video content and OTT streaming subscription platforms. Marketing Strategy: Architect of effective, digital marketing programs providing invaluable KPI driven strategies and high impact multi-channel solutions including, but not limited to SEM, display, retargeting, social, mobile, affiliate, partnerships, direct email and events.Content Development: Helped brands acquire, develop and produce series content and creative assets distributed across media, in partnership with leading storytellers, publishers and talent. Partnerships: Built and nurtured practical, low cost, impactful partnerships and revenue-minded new business plans that create differentiation in the industry. Production Management: Supervised in-house production team by leading creative ideation sessions and managed the annual production calendar of all formats of video and promo assets.Thought Leadership: Created and implemented innovative emerging media trends and best practices, via strong team collaboration, directly contributing to continued growth.Accomplishments:Exceeded KPI audience development goals through optimizing organic, paid and earned media content; securing over 2 billion annual impressions at no cost to brands.Instrumental in developing company wide live, virtual reality and interactive platform video concepts enhancing CRM capabilities to drive viewer acquisition and total engagement metrics. Increased unique site traffic and ad revenue through programmatic audience buying solutions maximizing views, brand affinity and purchase intent. Negotiated business development exclusive campaigns with platforms ROKU, XBOX leading to more efficient ad spend & value of 5MM banner impressions and PR accolades. -
Director Marketing And EventsAmc Networks Oct 2011 - Oct 2014New York, Ny, UsDigital Marketing Strategy: Led network marketing team & managed in-house creative group and external agencies to develop and execute branding tune-in campaigns and presentations.Event Management: Directed the event creative ideation and production for Network’s tentpole series premiere events and annual sales Upfront event.Sponsorship Activation and Program Execution: Spearheaded network’s largest integrated super sponsor program at SXSW; multi-tiered campaign with event activation, social and promo extensions.Partnerships and New Business: Developed & secured first-of-a-kind multi-platform business and partnership deals with top brands negotiating contract and leading successful implementation.Accomplishments: Built strategic large scale, event business deals with Bonnaroo and Festival Supreme via profitable integrated sales sponsorships nearly doubling primetime ratings. Developed first-to-market programs with Virgin America for network’s hit comedy series Portlandia, plus business alliance with Buzzfeed driving revenue and ratings growth. -
Senior Promotions ManagerAllied-Tha 2007 - Oct 2011Hollywood, Ca, UsServed as the Senior Marketing Manager and Account Lead for fully integrated entertainment and retail campaigns.• Accounts: Paramount Pictures, Fox Searchlight Pictures, MGM Studios, Summit Entertainment, Anchor Bay Films, Universal & Disney Home Video, TCM, TNT, HBO, EA Games, AMC Theaters• Account lead on multiple entertainment and retail clients • Created and launched fully integrated campaigns supporting millions in box office revenue • Forged consumer-driven partnerships and creative content promotions (sweepstakes/contests)• Secured national syndicated media, digital ad placements and social strategies• Developed creative concepts for key art and out of the box experiential stunts• Recruited and managed a staff of 2 Coordinators & semester Interns -
Publicity/PromotionsWarner Bros. Entertainment 2003 - 2007Burbank, Ca, Us• Created integrated marketing strategy plans and Publicity positioning statements for Warner Bros Pictures theatrical releases.• Managed event initiatives, vendors, schedules and budgets • Ideated and executed added-value programs and unique partnership offerings to national sales partners -
Production Manager / Development AssociateViacom May 1999 - Feb 2003New York, Ny, UsMTV Networks/ Bunim & Murray Productions / Nickelodeon• Point person for creative projects, calendars, schedules, promo campaigns and budgets • Oversaw programming info/competitive reports on all national TV events & tentpole pictures• Led team on current series production schedules and shoot logistics
Jason Hoffman Skills
Jason Hoffman Education Details
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Indiana University BloomingtonCommunication And Media Studies
Frequently Asked Questions about Jason Hoffman
What company does Jason Hoffman work for?
Jason Hoffman works for Future Colossal
What is Jason Hoffman's role at the current company?
Jason Hoffman's current role is Strategy Director.
What is Jason Hoffman's email address?
Jason Hoffman's email address is ja****@****unt.com
What is Jason Hoffman's direct phone number?
Jason Hoffman's direct phone number is +191731*****
What schools did Jason Hoffman attend?
Jason Hoffman attended Indiana University Bloomington.
What skills is Jason Hoffman known for?
Jason Hoffman has skills like Integrated Marketing, Entertainment, Advertising, Digital Media, Creative Direction, Social Media Marketing, Television, Relationship Marketing, Marketing, Digital Marketing, Social Media, Marketing Strategy.
Who are Jason Hoffman's colleagues?
Jason Hoffman's colleagues are Alessandro Lolli, Marycate Baroska, Lisa Case, Simone Marzocchi, Dom Portera, Jill Shah, Erling Kristiansen.
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