Jason Roth work email
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Experienced marketing leader and entrepreneur with a track record of success and a drive to continually push the envelope and meet and exceed the goals set before me. My expertise is in:• Developing multi-faceted integrated marketing campaigns• B2B and B2C lead generation• Digital media optimization• SEO/SEM/PPC/social media/email automation• CRO – conversion rate optimization• Strategic agency management• Team management/development• Budgeting and forecasting• Analytics and reporting• User experience and web designSkills/Software: SEO, Search Engine Optimization, SEM, Search Engine Marketing, PPC, Pay Per Click, Display Advertising, Retargeting, Social Media, CRO, Conversion Rate Optimization, Email Marketing, Email Automation, CRM, CMS, Salesforce, Marketo, Hubspot, Eloqua, Analytics, A/B testing, Multivariate Testing, Persona Development, Google Analytics, Sitecore, Wordpress, Drupal, Marketing Strategy, Web Testing, Content Marketing, Blog, website development, scrum master, agile development, media buying, event marketing, usability, UX, UI, Web Design, user experience.
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Marketing DirectorNextafterRockwall, Tx, Us -
Director, Performance MediaNextafter Dec 2023 - PresentPlano, Tx, Us -
PrincipalKyso Marketing Jun 2016 - PresentKYSO stands for Knock-Your-Socks-Off and that's what we aim to do with every project or campaign we work on. KYSO Marketing is a full-service digital marketing agency based in Dallas, TX dedicated to building lasting partnerships based on trust, integrity and results. -
Brand ManagerPci Enterprises Sep 2022 - Apr 2023Heath, Texas, UsManaged their flagship brand e-commerce website (architecturaldepot.com). Responsible for all marketing functions including PPC, Shopping, Social Media, Email, SMS, Affiliate, Content marketing and SEO. Partnered closely with product and technology team to ensure product pages and listings were current and optimized. -
Director Of MarketingDevoted Capital Aug 2021 - Sep 2022Helped launch Devoted Capital which was a new company centered around values based investing. Responsible for building the brand, messaging, creative, marketing strategy and business development functions. Worked directly with the President and Chief Compliance Officer.
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Franchise Owner/OperatorMr. Appliance Corp. May 2019 - Jun 2021Waco, Tx, UsRan the day-to-day operations of my appliance repair franchise business including all marketing, sales, parts, customer service, employee hiring/training, and vendor management. -
Director, Digital MarketingVistage Apr 2013 - Jun 2016San Diego, California, UsReporting directly to the SVP of Marketing, I managed a team of 5 direct reports with responsibility to increase the brand awareness, improve B2B and B2C lead generation efforts and help drive event attendance. My team included a Webmaster, Social Media Manager, Email Automation Manager, Email Specialist and a Database Marketing Manager. • Drove efforts to increase online member candidates by over 110% YOY• Reduced cost per online member lead by over 40% and cost per member join by over 25%• Created campaigns and improved processes that led to an over 80% increase in online recruitment efforts for CEO Coach candidates• Oversaw social media strategy with engagement increases by over 50% across Facebook, Twitter and LinkedIn• Led redesign project for main vistage.com website, Vistage blog and the creation of 10 new regional websites to support local growth and relevancy -
Sr Manager, Digital MarketingKisco Senior Living Sep 2009 - Apr 2013Carlsbad, Ca, UsWhile reporting directly to the VP Sales & Marketing, I managed a Social Media Specialist and was tasked with driving all online experiences as well as all B2C lead generation activities online for our corporate and community sites. • Drove the creation and execution of the online marketing strategy for all 21 senior living communities across 6 states• Increased online B2C leads by over 45% through improvements to our affiliate and inbound/outbound marketing campaigns• Led redesign project for main corporate website and 21 individual community websites • Improved our social media engagement by over 65% on Facebook and 45% on Twitter• Partnered with local community executive and sales teams to align on marketing campaigns and goals -
Director Of MarketingNexprise Aug 2007 - Sep 2009UsDrove all marketing strategies including PPC, Email, SEO, and customer retention campaigns. Developed, designed and maintained the website and product UI and ran all A/B and multivariate tests. -
Web Marketing Program Manager - TurbotaxIntuit Oct 2004 - Aug 2007Mountain View, California, UsWhile on the TurboTax marketing team I reported to the Director of Marketing and helped to drive awareness and engagement of the TurboTax and Intuit brands online.• Program owner for www.taxfreedom.com website which served the Intuit Tax Freedom Project, a philanthropic Intuit initiative• Worked with the IRS and internal corporate affairs team to ensure Intuit was the leader in the Free File Alliance market. • Worked on a cross functional team to develop and release a new version of the TurboTax product (FREE). • Worked to position the free and paid products on www.turbotax.com in the optimal positions to maximize revenue and conversions. • Part of web testing team to create and launch web tests to support the marketing strategies.• Designed and produced web pages for usability studies and research projects. • Drove all project schedules and tasks to be on time, and within budget and scope. -
Web MasterSan Diego Telecom Council May 2002 - Apr 2004• Managed and updated internal customer database• Executed all updates and changes to corporate website• Made daily SEO and content updates to the site and handled all technical and customer service issues/questions • Managed all email and web marketing programs and created weekly email blasts for up to 5000 profiles• Created and designed all flyers and programs• Assisted in the planning for 80-90 annual networking/educational events provided by the council
Jason Roth Skills
Jason Roth Education Details
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Palomar CollegeMarketing/Advertising
Frequently Asked Questions about Jason Roth
What company does Jason Roth work for?
Jason Roth works for Nextafter
What is Jason Roth's role at the current company?
Jason Roth's current role is Marketing Director.
What is Jason Roth's email address?
Jason Roth's email address is ja****@****age.com
What is Jason Roth's direct phone number?
Jason Roth's direct phone number is +185873*****
What schools did Jason Roth attend?
Jason Roth attended Palomar College.
What skills is Jason Roth known for?
Jason Roth has skills like Leadership, Direct Marketing, Website Development, E Commerce, Social Media, Web Marketing, Client Relations, Online Marketing, Digital Strategy, User Experience, Web Design, Digital Media.
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