• Developed omnichannel creative and content initiatives for Tru Niagen, leading to increased profitability of 15-20% (YoY in 2023) and maximizing brand engagement and awareness.• Executed and launched campaigns for two new supplement products as well as a new sub-brand, Niagen+, the company's first entry into the pharmaceutical space.• Led global brand development and creative strategy across all channels and touchpoints—email, organic social media posts, website and user experience, paid social ads (acquisition and retargeting), Amazon, long-form educational articles and scientific communications, video shoots, print assets (including packaging), events and activations.• Mentored and guided a team of creative direct reports and contractors to increase creative output by 100% in one year; managed external creative partners and agencies in alignment with business goals.• Established brand voice and brand guidelines; collaborated with executive leadership on multichannel marketing campaigns to drive winning promotions via strong brand storytelling.• Partnered with executive, marketing, legal, science, and regulatory team stakeholders to translate new business opportunities into actionable creative briefs on which the team could develop and execute.

• Led brand copy creative at marketing / media agency of record for J.P. Morgan Chase credit card business. Also drove ad copy for First Aid Beauty (DTC skincare brand).• Hired and managed a team of internal and external creatives; provided ongoing mentorship and constructive feedback on regular email deliverables, banner ads, landing pages, direct mail, pitch decks, and more.• Coordinated with executive creative director and project management on creative process, resource planning, and budgeting. Refined creative processes and workflows for increased efficiency throughout 2021.• Represented creative team in client-facing meetings, presenting campaign assets and working with account teams to manage client relationships and expectations and meet tight timelines.

• Helped develop brand positioning and marketing strategies for a portfolio of CPG brands that led to the company’s securing of its 2nd round of funding ($12M).• Ideated in collaboration with executives to craft innovative thought leadership content that advanced key business relationships and strategic partnerships.• Created everything from strategic documents, brand mission statements, website copy, taglines, product descriptions, packaging copy, B2B materials, sales documents, and supporting materials for events and trade shows. • Worked with company leadership and consumer product innovation team to begin outlining creative strategies for new brands to launch in 2020.(Formerly PRØHBTD) Future State Brands is a global consumer goods and marketing company with a mission to lead cannabis from the black market to the supermarket. Our portfolio includes lifestyle and wellness brands across hemp, CBD and THC including flagship icon PRØHBTD, Hempathy, Ceeby Dee’s, Hot Nife, The Patch Co., and Heavy Grass. We also count exclusive partnerships in our arsenal including Licensing Expo, Advertising Week, Beanstalk Licensing Agency, Postmedia and Regulated Solutions.Future State Brands is based in Los Angeles and is backed with $25M in funding from prominent cannabis and mainstream investors.futurestatebrands.com

PRØHBTD is a cannabis-centric lifestyle brand for the conscious mind and cultured palate that rebels against prohibition past, present, and future through art, street fashion, travel, cuisine, and entertainment.prohbtd.com

• Evolved early freelance copywriter career into helping businesses across various industries grow via strategic identity work, compelling content design, and digital marketing.• Evolved early freelance copywriter career into helping businesses across various industries grow via strategic identity work, compelling content design, and digital marketing.• Provided creative direction, strategy, development, and execution (often in collaboration with partners) at lower costs than traditional agencies and marketing firms.Past accounts/clients include: Wyndham Hotels (Travelodge and Howard Johnson), ING DIRECT/Capital One 360, Museum of the Moving Image, Homes for the Homeless, Jil Sander, Solomon R. Guggenheim Foundation, The New School, The United Nations, Art on Paper Magazine, Penguin Group, Chanel, Oh!/Oxygen Media, Euro RSCG, Anomaly, Berlin Cameron United, Partners & Spade, Lloyd (+ co), Big Fuel

• Built a comprehensive educational platform for health and wellness, driving traffic through SEO-optimized content and strategic marketing initiatives.• Led all aspects of content creation, from research to execution, using data insights to improve engagement and expand community presence.• Directed a team of writers, researchers, designers, and SEO partners, ensuring all content aligned with the brand voice and mission to provide accurate, accessible health information.

• Managed publishing schedule, wrote, and published all content for a Wordpress-based blog in the educational cannabis health/wellness space—long-form research-driven pieces, shorter, more accessible content, and product reviews. • Revised and reworked content for on-page SEO. • Built out Facebook page and moderated Facebook fan community. Created and managed paid Facebook advertising. Crafted marketing copy for e-commerce landing pages, sales pages, and email drip campaigns.

• Led creative strategy for a startup in the healing/wellness/self-improvement/spirituality space, focused on building a global community of advocates and explorers. • Wrote manifestos, Web copy, managed creative assets with biz partners. Developed and presented frames for various UX/UI options for mobile and Web development. Strategized live events and social media campaigns aimed toward education and community building.

• Prepared curriculum and taught one-off copywriting course titled “Copywriting 101 for Entrepreneurs.”

• Managed creation and deployment of all content on the OpenInvo website, along with writing and editing blog posts, PR documents, and regular email newsletters.