I developed Hurl, an AI-driven solution tailored for social commerce and e-commerce, which has led to exceptional conversion rates and personalized engagement. By delivering innovative audio and video messaging specifically designed for influencers and merchants, I've significantly boosted affiliate marketing conversions. Hurl stands out as a dynamic extension for social commerce and e-commerce, enabling personalized communication that truly drives results for influencers and online businesses.Key Achievements• Elevated Conversion Performance: By leveraging AI/ML and NLP technologies, I optimized engagement strategies through A/B testing. This approach has established Hurl as a premier solution in the social commerce arena, enhancing the performance of influencer content.• Refined Product-Market Fit: I conducted in-depth analyses of user behavior and conversion data to enhance Hurl's features, ensuring they align with market demands. This continuous refinement has maximized customer satisfaction.• Achieved Viral Growth: Hurl boasts a viral coefficient of 4, meaning each message generates 3-4 additional shares. This remarkable achievement has driven rapid expansion of our user base and significantly enhanced brand visibility.• Maximized Continuous Product Improvements: I formulated strategies that aligned Hurl's value proposition with emerging trends in affiliate marketing and customer engagement. This has streamlined the buyer's journey and ensured that we stay ahead of the curve.• Led Effective Product Innovation and Lifecycle Management: I oversaw the entire lifecycle of Hurl, ensuring that our product strategy evolves alongside the needs of affiliate marketers and e-commerce brands. Balancing innovation and scalability has been key to our success.4o mini

As the lead developer for HP’s Virtual Connect software, I focused on advancing the application’s capabilities to support and manage complex hardware configurations in large-scale environments. I played a pivotal role in transitioning the software architecture to MVVM and introduced frontend enhancements that significantly improved scalability and user interaction. My responsibilities also included mentoring a team of UX/UI developers and ensuring high-performance standards across on-premise and offshore teams, resulting in a substantial increase in team velocity.Key Achievements • Enhanced Software Architecture: Transitioned the Virtual Connect software to an MVVM architecture, facilitating easier scalability, maintainability, and code management, which supported the software’s evolving functionality. • Mentorship and Team Development: Mentored UX/UI developers, providing guidance and fostering skill development that enhanced overall team performance and quality of deliverables. • Frontend Modernization: Spearheaded the transition to a Flex-based frontend, enhancing the interface’s responsiveness and overall user experience. • Increased Scalability: Improved the software’s ability to manage up to 5,000 connections (from the previous 250), enabling Virtual Connect to support larger infrastructure environments and deliver robust performance for enterprise users. • Boosted Team Velocity with Agile: Led the transition to Agile practices, improving productivity and collaboration across on-premise and offshore teams. This shift increased team velocity by 50%, optimizing delivery timelines and enhancing adaptability to evolving project needs.

As the architect behind the Network Map application, I managed its end-to-end development and led product management efforts to drive the app’s growth from concept to launch. Taking ownership of the UX/UI design, I created an intuitive interface that enabled IT professionals to visualize, monitor, and manage network devices effortlessly. My role extended beyond architecture; I focused on building a product that not only solved key customer pain points but also drove engagement across the broader Spiceworks platform.Key Achievements • From Concept to Launch: Developed the Network Map from the ground up, leading architecture, design, and product management for a comprehensive network visualization solution within Spiceworks, significantly enhancing the platform’s value. • Hundreds of Thousands of Daily Users: Grew Network Map’s user base to hundreds of thousands of daily active users, becoming a go-to tool for IT professionals and a pivotal product within the Spiceworks ecosystem. • Driving Platform-Wide Engagement: By creating compelling features and an intuitive design, the Network Map not only retained users but also drove significant traffic to other areas of the Spiceworks platform, increasing overall user engagement. • Innovative UX/UI Design: Designed a seamless, user-centered interface that allowed IT professionals to intuitively navigate network topology, enhancing operational efficiency and user satisfaction. • Achieving High DAU and MAU: Leveraged metrics to improve user experience continuously, successfully driving both daily active user (DAU) and monthly active user (MAU) growth.