Jason Falls

Jason Falls Email and Phone Number

Flipping influencer marketing on its head by focusing on actual influence through strategy and creative execution @ Falls+Partners
Jason Falls's Location
Louisville, Kentucky, United States, United States
Jason Falls's Contact Details
About Jason Falls

I've been called a thought leader and an expert, but I've also been called bad names by trolls, so it balances out. My primary job has been developing what I believe to be bleeding edge strategies and creative concepts to bring influencer marketing efforts to life for brands. My unique perspective on influence vs. influencer focal points led me to join a Community Commerce Marketing software company in late 2022, so I shifted from working with brands and agencies directly on influence strategy, to helping build a company and platform that can scale a more efficient and salient approach to leveraging influence for one's marketing.In August of 2022, I was honored to be named one of the Top 30 U.S. Pioneers in Influencer Marketing by Talking Influence. Much of that, I believe, comes from my work, but also my thoughts and opinions sent from the stage or the podcast microphone to help shape our industry. Prior to the flip to B2B SaaS marketing, I served Cornett in Lexington, Ky., as its digital strategy lead. I was a part of the team that earned 2021 Ad Age Small Agency Gold Winner in the Southeast Region. My experiences there and at other agencies and brands have given me the opportunity to speak at conferences, write three books and be called all sorts of superlatives by Forbes, Business Week, Entrepreneur and others. I host Winfluence - The Influence Marketing Podcast, a weekly interview and opinion podcasts that dives deep into experts on influencer marketing and is a supplement to my latest book. At CIPIO.ai, I also host a weekly chat documenting the rise of Community Commerce Marketing (CCM) called "The Rise." I'm also on the Global Influencer Marketing Advisory Board, an industry directional organization founded by Audience2Media, a UK firm.Some people know me from founding SocialMediaExplorer.com, which at one point was one of the top marketing blogs in the world according to AdAge. I've been involved in some really cool projects over the years that have won awards and recognition. I'm particularly proud of helping form the strategy for Wonderopolis, an education effort by the National Center for Families Learning (NCFL) which was called one of the top 50 websites in the world by Time Magazine in 2013. Projects I've been a part of have also won SAMMY Awards, Shorty Awards and dozens of regional ADDY Awards. Some people call me insightful. Some call me funny and engaging. My kids just roll their eyes and call me Dad. I dig bourbon and sports. What about you?

Jason Falls's Current Company Details
Falls+Partners

Falls+Partners

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Flipping influencer marketing on its head by focusing on actual influence through strategy and creative execution
Jason Falls Work Experience Details
  • Falls+Partners
    Chief Strategy Officer, Principal
    Falls+Partners Aug 2022 - Present
    Principal and chief strategy officer for a leading influence marketing strategy firm focused on adding strategic guidance and creative concepts to the tactic-heavy influencer marketing industry. Falls+Partners believes a number of creators and posts to achieve a number of impressions is not a strategy, nor creative. We help brands move beyond sponsored posts to build long-term, value-driven influence partnerships.F+P is also uniquely positioned to lead social intelligence and conversation research for brands through founder Jason Falls's decades of experience in social listening strategy and proactive activation.
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  • Marketing Podcast Network
    Executive Producer
    Marketing Podcast Network Nov 2021 - Present
    Louisville, Ky, Us
    I founded and manage a network of marketing related podcasts that offer targeted podcast advertising opportunities to brand wishing to reach business marketers. The network is built on a rev-share model for anyone opting in to network advertising with an option for a paid subscription plan as an alternative. The network supports and cross-promotes one another for growth. I also host two shows on the network.
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  • University Of Louisville College Of Arts & Sciences
    Adjunct Professor - Communications
    University Of Louisville College Of Arts & Sciences Jan 2024 - Present
    Louisville, Ky, Us
    I've been honored to bring my work experience to the class room as an adjunct professor in the School of Communications at the University of Louisville. My topics include influencer strategy and podcasting for business.
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  • Jasonfalls.Com
    Marketing Keynote Speaker
    Jasonfalls.Com Oct 2008 - Present
    I've had the honor and privilege to speak at conferences about various aspects of marketing and public relations on three continents and in eight countries. My marketing keynote speeches are mixed with insight and humor. My workshops and business coaching sessions are chock full of usefulness and takeaways. Some of the conferences I've had the pleasure of speaking at include Dreamforce, Inbound, SXSW, The Conference Board, SEMA, Internet Retailer, The Financial Forum, PRSA International, IABC World, TBEX, DigiMarCon and more.
  • Cipio.Ai
    Strategic Consultant
    Cipio.Ai Nov 2023 - Mar 2024
    Mclean, Virginia, Us
    Continue to provide marketing and sales consulting to the early-stage SaaS solution that empowers brands to scale user-generated content acquisition for use in paid and organic social campaigns. I advise on content marketing, company messaging, strategic partnerships and inform all other aspects of company marketing and communications. I also head certain strategic accounts while introducing prospects to CIPIO.ai through various lead gen opportunities.
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  • Cipio.Ai
    Executive Vice-President, Marketing
    Cipio.Ai Nov 2022 - Nov 2023
    Mclean, Virginia, Us
    Marketing leader and executive team member for an early-stage SaaS solution that empowers brands to scale user-generated content acquisition for use in paid and organic social campaigns. I oversee content marketing, company messaging, strategic partnerships and inform or lead all other aspects of company marketing and communications.
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  • Cornett
    Senior Influence Strategist
    Cornett Oct 2017 - Oct 2022
    Lexington, Ky, Us
    Leader of a digital and social strategy team that marries strong strategy with marketing creative to drive results for clients. Oversee creative and technical work for a roster of name-brand clients including Valvoline, 1792 Bourbon, Keeneland, University of Kentucky, A&W Restaurants, Sealy Tempur-Pedic and more. Began and built Cornett's first full-SEO practice, creating new revenue for the agency. Instrumental in the creation of an industry-leading influencer marketing practice. Keenly focused on the reinvention of advertising creative to drive engaging social content and measurable results. Honored with both the 2020 Shorty Award for Best in Health Care, but also a finalist in Best in Tourism. Contributed to the team effort to be honored as Ad Age's Small Agency of the Year - Southeast Gold winner in 2021.
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  • Conversation Research Institute
    Founder, Partner
    Conversation Research Institute Sep 2016 - Sep 2018
    Founder and partner in a consultancy and think-tank focused on mining online conversations for consumer insights. Falls's innovative Conversation Report (2012) inspired the creation of a third party arbiter of insight and information around conversation research, an extension of social media listening and monitoring. CRI conducts consumer research using online conversation analysis in a platform agnostic approach to better inform marketing and business decisions.
  • Louisville Digital Association Inc.
    President, Co-Founder
    Louisville Digital Association Inc. 2008 - Dec 2017
    Louisville, Kentucky, Us
    Co-founder and current president of local chapter of Social Media Club, a non-profit professional organization focused on increasing awareness and understanding of social media tools, strategies and programs to improve and enhance consumer experiences with businesses and individuals.
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  • Elasticity
    Senior Vice-President, Digital Strategy
    Elasticity Sep 2014 - Aug 2016
    Saint Louis, Mo, Us
    Led digital strategy for the fortunate clients of one of the most innovative digital marketing and public relations firms around. Also served as general manager of Elasticity's Louisville operations. Developed strategic communications and content marketing plans to accomplish a variety of business goals including customer acquisition, customer retention, revenue driving and cost savings. Personally responsible for over $1 million in new revenue to the firm. Oversaw content marketing and lead generation for the agency and handle new business efforts, particularly those stemming from the Louisville point of operations.
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  • Cafepress Inc.
    Vice-President, Digital Strategy
    Cafepress Inc. Dec 2012 - Aug 2014
    Calabasas, Ca, Us
    Digital strategy and marketing lead for a top-100 internet retailer. Oversees integration of social media marketing, mobile marketing and other digital marketing executions to drive revenue, traffic, engagement and efficiency for CafePress.com and its various brands and properties. Also oversees and/or contributes guidance for public relations, marketing and customer service.
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  • Social Media Explorer
    Founder, Chief Instigator
    Social Media Explorer Dec 2012 - Aug 2014
    American Fork, Utah, Us
    As founder of this successful digital marketing agency, I continue to provide thought-provoking content on its internationally recognized blog and host Explore, the company's signature digital marketing conference events around the U.S.
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  • Social Media Explorer
    Ceo
    Social Media Explorer Jul 2009 - Dec 2012
    American Fork, Utah, Us
    CEO and founder of a digital marketing and social media marketing agency and information products company. Leads organization that provides events, online learning and research products to help make social media and digital marketing more accessible. Also provides strategic guidance for SME Digital, the company's full-service digital marketing agency.
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  • Doe Anderson
    Vp, Director Of Interactive & On-Line Communications
    Doe Anderson Nov 2008 - Jul 2009
    Louisville, Kentucky, Us
    Oversee all aspects of fully integrated interactive and on-line communications department, encompassing social media, SEO, website and application development, email and online marketing and Internet communications. Honored with a 2009 SAMMY Award for Best Integrated Social Media Campaign.
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  • Doe Anderson
    Director, Social Media
    Doe Anderson Sep 2007 - Nov 2008
    Louisville, Kentucky, Us
    Jason Falls advises the agency's clients on social media programs to effectively reach consumers in the evolving communications environment of the Internet.From blogging to MySpace and Facebook to Second Life, he designs and manages social media programming aimed at keeping his client's brands engaged with their consumers. By approaching online users as willing participants in the greater conversation and not just companies selling products, Falls's clients take initial user curiosity and eventually turn it into community surrounding the brand.
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  • Doe Anderson
    Public Relations Account Manager
    Doe Anderson Jun 2006 - Sep 2007
    Louisville, Kentucky, Us
    Public relations planning, counsel and execution for a variety of public affairs projects and consumer goods clients.
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  • Socialmediaexplorer.Com
    Author & Editor
    Socialmediaexplorer.Com Aug 2007 - Jul 2009
    Author and editor of Social Media Explorer (http://www.socialmediaexplorer.com), an industry blog about social media, marketing and public relations in the electronic age. The blog continues as part of Social Media Explorer LLC.

Jason Falls Skills

Social Media Marketing Online Marketing Social Media Digital Marketing Blogging Digital Strategy Integrated Marketing Marketing Public Speaking Email Marketing Marketing Communications Social Networking Public Relations Facebook Social Media Strategist Social Media Education Online Advertising Mobile Marketing Seo Media Relations Strategy New Media Leadership Marketing Strategy Strategic Communications Interactive Marketing Digital Marketing Strategy Advertising Online Communications Published Author E Commerce Digital Media Entrepreneurship Smo Content Strategy Creative Direction Content Marketing Corporate Communications Web Analytics Social Marketing Google Analytics Brand Management Video Entertainment Brand Development Ppc Journalism Public Affairs Press Releases Copywriting

Jason Falls Education Details

  • West Virginia University
    West Virginia University
    Sport Management
  • Morehead State University
    Morehead State University
    Communications-Radio/Tv

Frequently Asked Questions about Jason Falls

What company does Jason Falls work for?

Jason Falls works for Falls+partners

What is Jason Falls's role at the current company?

Jason Falls's current role is Flipping influencer marketing on its head by focusing on actual influence through strategy and creative execution.

What is Jason Falls's email address?

Jason Falls's email address is jf****@****son.com

What is Jason Falls's direct phone number?

Jason Falls's direct phone number is +150250*****

What schools did Jason Falls attend?

Jason Falls attended West Virginia University, Morehead State University.

What are some of Jason Falls's interests?

Jason Falls has interest in Education.

What skills is Jason Falls known for?

Jason Falls has skills like Social Media Marketing, Online Marketing, Social Media, Digital Marketing, Blogging, Digital Strategy, Integrated Marketing, Marketing, Public Speaking, Email Marketing, Marketing Communications, Social Networking.

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