As the VP of Media, Brand & Product Marketing at Synchrony, I am responsible for driving the growth and differentiation of Synchrony's products and services across multiple media channels and audiences. With over 20 years of experience in marketing, product marketing, and business strategy, I have a proven track record of delivering innovative and impactful solutions that meet the needs and expectations of our customers and partners.My core competencies include brand development and strategy, product marketing and messaging, market research and competitive analysis, voice of customer and persona development, digital marketing campaigns, budget forecasting and cost control, and internal and external communications. I am passionate about creating and executing marketing strategies that align with Synchrony's vision and values, and that leverage our data and insights to optimize performance and outcomes. I collaborate with cross-functional teams and stakeholders to ensure we deliver consistent and compelling brand and product experiences that enhance customer loyalty and retention. My goal is to make Synchrony the preferred choice for consumers and businesses in the financial services industry.