Jason Fremder

Jason Fremder Email and Phone Number

Product Director for Career and Technical Education and Advanced Placement & Electives at National Geographic Learning/Cengage @ Cengage
boston, massachusetts, united states
Jason Fremder's Location
Loveland, Ohio, United States, United States
Jason Fremder's Contact Details

Jason Fremder work email

Jason Fremder personal email

About Jason Fremder

I am a Product Director with National Geographic Learning/Cengage, a leading global education company in the K12 and higher education markets. In this role, I lead a team in developing digital and print solutions for Career and Technical Education and Advanced Placement and electives in the Secondary market. I previously led teams in the Qualitative Business (Marketing, Management, Introduction to Business, Business Communication), Quantitative Business (Economics, Accounting, Finance, Decision Science, and Tax) and World Language (Spanish, French, German, Italian, Japanese) disciplines. In an ever-changing industry, it is fun to reinvent products and processes, figuring it out as we go through each iteration. I am passionate about developing innovative digital products focused on a modern user experience and solving customer problems. I enjoy the creativity required to research customer needs, ideate solutions, and translate those ideas into product requirements. Working in an agile environment, it is both a challenge and a pleasure to manage products through the entire development process, from conception to delivery. I have a BA in Education and a BA in German from Purdue University. I spent a year studying abroad in Hamburg, Germany, where I had the good fortune to travel extensively. Being bilingual is a definite plus when traveling throughout Europe! I earned my MBA from Miami University.I'm always interested in hearing from former colleagues, managers, classmates, or just interesting people. Feel free to contact me if you'd like to connect.

Jason Fremder's Current Company Details
Cengage

Cengage

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Product Director for Career and Technical Education and Advanced Placement & Electives at National Geographic Learning/Cengage
boston, massachusetts, united states
Website:
cengage.com
Employees:
3281
Jason Fremder Work Experience Details
  • Cengage
    Product Director
    Cengage Jul 2016 - Present
    Mason, Ohio
    Establish overall strategic vision for products in $100+ million portfolio in Economics, Accounting, Finance, Decision Science, Tax, Spanish, French, German, Italian, and JapaneseHire, coach, and lead a team of Product Managers to implement discipline-specific strategiesContinually engage with customers through focus groups, research, user analytics, and sales support to understand business needs; conceive, develop, and test new solutions; and ensure a positive user-experience regardless of device in useDevelop customer-focused solutions that have strong value propositions, meet demonstrated market needs, and provide a unique competitive advantageMake fact-based decisions to drive product enhancements through user testing, data analysis, and A/B testingCreate and refine user-stories and requirements to meet emerging market and customer needsShift products from pre-scheduled, complete print-revision cycle to agile digital-feature development and deploymentSunset existing learning platforms and features, developing and implementing deprecation and customer-migration strategiesManage multi-million-dollar annual product development budget to maximize business impactWork across a matrixed organization to deconstruct overall long-term strategy into individual projects in 6-, 12-, 18- and 24-month milestones and allocate resources accordinglyLead company-wide initiatives in process improvement and role-evolution to reflect changing business strategyExplore and deliver products through new business models, including subscriptions, customer-created products, and on-the-fly pricing and deliveryAnticipate discipline and industry trends, with a focus on digital learning solutions grounded in a market knowledge gained through data-driven market researchAnalyze product and portfolio plans to align forecasting and measurement of progress towards goals
  • Cengage Learning
    Product Director For Management, Marketing, And Business
    Cengage Learning Jan 2015 - Jul 2016
    Mason, Oh
    Established overall strategic vision for products in $70 million portfolioGrew digital products 50% year-over-year, leading to faster-than-anticipated sunsetting of print productsReallocated print resources to continue focus on digital growthManaged optimization of product portfolio and author exitsImplemented adaptive learning strategies based on market receptivity and feedbackExpanded third-party partnership to include new activity types, leading to exclusivity agreement with the third-partyLed a team of Product Managers and a Digital Content Designer to implement discipline-specific strategiesLed effort with Content Development and Digital Production to standardize content formats across disciplines to ensure future delivery flexibility and maximize feature functionalityPartnered with UX and Content Implementation to envision, design, and optimize the user assessment experiencePrioritize and provide business case for investment to maximize both short- and long-term ROIRebuilt team culture from individual efforts to broader, cross-functional team
  • Cengage Learning
    Senior Product Manager
    Cengage Learning May 2011 - Jan 2015
    Mason, Oh
    Establish overall strategic vision for products in $18 million portfolio Develop a strategic business plan to transition print products to digital products, resulting in 40% increase in year over year digital salesShepherd new digital products through development process, including ideation, conception, feasibility challenge, build,and release phasesTranslate customer needs into distinct product requirementsThin-slice product requirements to define targeted user experience and functional acceptance criteriaMake Go/No-Go decisions on minimally viable products and product releasesEnvision new product ideas and enhancements, incorporating gaming, simulation, video, animation, motion graphic, social media, and mobile application elementsTest product ideas within market segments, including focus groups, advisory boards, reviews, and customer meetingsExplore new business models, including direct-to-student and a la carte upgrade optionsLed cross-functional team in reinventing $3 million print product as a new, digital-only learning experienceInternal product owner for third-party artificial intelligence software, leading to 40,000 units in sales and $15 million in revenue in first three years of partnershipEliminated under-performing products, reallocating resources to maximize portfolio market-share and profitabilityPartner with marketing to develop a creative marketing plan encompassing product positioning, marketing theme, selling strategy, channel sell through, pricing, promotion and market researchNamed 2013 Product Manager of the Year
  • Cengage Learning
    Managing Editor
    Cengage Learning May 2007 - May 2011
    Successfully manage over 300 unique print and digital projects per year, from inception through delivery, including customer consultation, P&L analysis, production and inventory managementPartner with sales force to develop solutions to address customer needs and market trendsAveraged 45% increase in annual revenue last 4 years, growing territory from $4 million to $10 millionAchieved 117% of goal in 20102009 Custom Editor of the Year, achieving 135% of goalCollaborated with marketing and finance teams to create new and streamlined digital delivery options and pricingCollaborated with technology, finance and production teams to develop and implement new project management systemManage two Project Development Editors, responsible for $8 million in annual revenue
  • Cengage Learning
    Custom Editor
    Cengage Learning Jul 2004 - May 2007
    Consulted with customers in developing customized print and digital solutionsResponsible for ensuring appropriate inventory levels while minimizing risk and maintaining profitability standardsEstablished schedules and budgets for publication of original worksForecasted sales and identified sales trends and opportunitiesAveraged 31% annual increase in revenue2007 President's Club Member
  • Cengage Learning
    Associate Custom Consultant
    Cengage Learning Oct 2002 - Jul 2004
    Supported Custom Editors in management of territoriesPerformed full lifecycle project managment of approximately 150 projects annually from creation through deliveryForecasted sales, developed inventory models and identified sales trends and opportunities Managed daily backorder report
  • Austin High School
    Us History And German Teacher
    Austin High School Aug 2000 - Jun 2001
    Taught 5 levels of German classes dailyTaught 2 US History classes daily

Jason Fremder Skills

Academic Publishing Publishing Content Development Online Publishing Content Management Ebooks Custom Publishing Management Sales Presentations Content Strategy Digital Marketing Textbooks Negotiation Marketing Project Management Product Management Cross Functional Team Leadership Budgets E Learning Editing Higher Education Social Media Digital Publishing Product Development Project Coordination Business Strategy Market Research Publications German Project Finance Budgeting Budget Management Sales Process Brand Development Author Management Contract Negotiation Sales Hootsuite

Jason Fremder Education Details

Frequently Asked Questions about Jason Fremder

What company does Jason Fremder work for?

Jason Fremder works for Cengage

What is Jason Fremder's role at the current company?

Jason Fremder's current role is Product Director for Career and Technical Education and Advanced Placement & Electives at National Geographic Learning/Cengage.

What is Jason Fremder's email address?

Jason Fremder's email address is ja****@****age.com

What is Jason Fremder's direct phone number?

Jason Fremder's direct phone number is +151322*****

What schools did Jason Fremder attend?

Jason Fremder attended Purdue University, Purdue University, Miami University.

What are some of Jason Fremder's interests?

Jason Fremder has interest in Economic Empowerment, Education, Environment, Disaster And Humanitarian Relief, Animal Welfare, Health.

What skills is Jason Fremder known for?

Jason Fremder has skills like Academic Publishing, Publishing, Content Development, Online Publishing, Content Management, Ebooks, Custom Publishing, Management, Sales Presentations, Content Strategy, Digital Marketing, Textbooks.

Who are Jason Fremder's colleagues?

Jason Fremder's colleagues are James Debruler, Donovan Roberts, Marcy Burris, Terry Raper, Tony Ferris, Maheen Khan, Diogo Da Silva.

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