Jason Fremder Email & Phone Number

Mason, Ohio

Establish overall strategic vision for products in $100+ million portfolio in Economics, Accounting, Finance, Decision Science, Tax, Spanish, French, German, Italian, and JapaneseHire, coach, and lead a team of Product Managers to implement discipline-specific strategiesContinually engage with customers through focus groups, research, user analytics, and sales support to understand business needs; conceive, develop, and test new solutions; and ensure a positive user-experience regardless of device in useDevelop customer-focused solutions that have strong value propositions, meet demonstrated market needs, and provide a unique competitive advantageMake fact-based decisions to drive product enhancements through user testing, data analysis, and A/B testingCreate and refine user-stories and requirements to meet emerging market and customer needsShift products from pre-scheduled, complete print-revision cycle to agile digital-feature development and deploymentSunset existing learning platforms and features, developing and implementing deprecation and customer-migration strategiesManage multi-million-dollar annual product development budget to maximize business impactWork across a matrixed organization to deconstruct overall long-term strategy into individual projects in 6-, 12-, 18- and 24-month milestones and allocate resources accordinglyLead company-wide initiatives in process improvement and role-evolution to reflect changing business strategyExplore and deliver products through new business models, including subscriptions, customer-created products, and on-the-fly pricing and deliveryAnticipate discipline and industry trends, with a focus on digital learning solutions grounded in a market knowledge gained through data-driven market researchAnalyze product and portfolio plans to align forecasting and measurement of progress towards goals

Mason, Oh

Established overall strategic vision for products in $70 million portfolioGrew digital products 50% year-over-year, leading to faster-than-anticipated sunsetting of print productsReallocated print resources to continue focus on digital growthManaged optimization of product portfolio and author exitsImplemented adaptive learning strategies based on market receptivity and feedbackExpanded third-party partnership to include new activity types, leading to exclusivity agreement with the third-partyLed a team of Product Managers and a Digital Content Designer to implement discipline-specific strategiesLed effort with Content Development and Digital Production to standardize content formats across disciplines to ensure future delivery flexibility and maximize feature functionalityPartnered with UX and Content Implementation to envision, design, and optimize the user assessment experiencePrioritize and provide business case for investment to maximize both short- and long-term ROIRebuilt team culture from individual efforts to broader, cross-functional team

Mason, Oh

Establish overall strategic vision for products in $18 million portfolio Develop a strategic business plan to transition print products to digital products, resulting in 40% increase in year over year digital salesShepherd new digital products through development process, including ideation, conception, feasibility challenge, build,and release phasesTranslate customer needs into distinct product requirementsThin-slice product requirements to define targeted user experience and functional acceptance criteriaMake Go/No-Go decisions on minimally viable products and product releasesEnvision new product ideas and enhancements, incorporating gaming, simulation, video, animation, motion graphic, social media, and mobile application elementsTest product ideas within market segments, including focus groups, advisory boards, reviews, and customer meetingsExplore new business models, including direct-to-student and a la carte upgrade optionsLed cross-functional team in reinventing $3 million print product as a new, digital-only learning experienceInternal product owner for third-party artificial intelligence software, leading to 40,000 units in sales and $15 million in revenue in first three years of partnershipEliminated under-performing products, reallocating resources to maximize portfolio market-share and profitabilityPartner with marketing to develop a creative marketing plan encompassing product positioning, marketing theme, selling strategy, channel sell through, pricing, promotion and market researchNamed 2013 Product Manager of the Year

Successfully manage over 300 unique print and digital projects per year, from inception through delivery, including customer consultation, P&L analysis, production and inventory managementPartner with sales force to develop solutions to address customer needs and market trendsAveraged 45% increase in annual revenue last 4 years, growing territory from $4 million to $10 millionAchieved 117% of goal in 20102009 Custom Editor of the Year, achieving 135% of goalCollaborated with marketing and finance teams to create new and streamlined digital delivery options and pricingCollaborated with technology, finance and production teams to develop and implement new project management systemManage two Project Development Editors, responsible for $8 million in annual revenue

Consulted with customers in developing customized print and digital solutionsResponsible for ensuring appropriate inventory levels while minimizing risk and maintaining profitability standardsEstablished schedules and budgets for publication of original worksForecasted sales and identified sales trends and opportunitiesAveraged 31% annual increase in revenue2007 President's Club Member

Supported Custom Editors in management of territoriesPerformed full lifecycle project managment of approximately 150 projects annually from creation through deliveryForecasted sales, developed inventory models and identified sales trends and opportunities Managed daily backorder report

Taught 5 levels of German classes dailyTaught 2 US History classes daily

B.A, German

Completed year-long study abroad program in Hamburg, Germany, from August 1997-August 1998

B.A, Social Studies Education

Master Of Business Administration (Mba)