Jason Friedlander Email & Phone Number

Los Angeles, Ca, Us

New York City, New York, Us

In February 2024, I joined Livepeer Studio to lead and manage all go-to-market initiatives. I played a pivotal role in driving the company’s marketing strategy and supporting sales success.➢ Established the first marketing framework for Livepeer Studio, including developing workflows, tools, cross-functional touchpoints, and implementing a marketing technology stack based on HubSpot.➢ Directly involved in building strategic plans and developing a unified vision across the organization, resulting in a significant increase in brand awareness and a steadily growing sales pipeline.➢ Lead go-to-market strategies from product delivery to branding, positioning, demand generation, and sales enablement, working closely with product, sales, and engineering teams.➢ Spearheaded the redesign and launch of the Livepeer Studio website, enhancing the user experience and improving lead generation.➢ Managed a mix of vendors and contractors to execute various marketing projects, ensuring high-quality deliverables and timely execution.➢ Played a key role in bringing our live-streaming solution to market and leading initiatives to introduce new AI and radio offerings.

Phoenix, Az, Us

In 2022, Limelight Networks acquired Edgecast and rebranded itself as Edgio. Subsequently, I was promoted to serve as a critical leader, managing all things go-to-market while building strategy and success for sales.➢ Repeated my previous success in building a new Marketing organization focused on Edgio Media Platform, including workflows, tools, cross-functional touch points, and a multimillion-dollar budget.➢ Maintained direct involvement in building strategic plans and developing and casting a unified vision across the BU and company to sustain net recurring revenue (NRR) at 115% and expand new logos' bookings growth run rate to 15%.➢ Lead go-to-market, from product delivery through branding, positioning, demand generation, sales enablement, and operations across multiple verticals globally (enterprise and SMB).

Following another promotion, I was tapped to establish a Product Marketing group within Edgecast while actively participating in cross-functional strategy initiatives spanning product, sales, marketing, engineering to develop new solutions and product stories to bring to market. ➢ Established a strong and organized product marketing group within Edgecast, hiring multiple new employees and developing workflow, tools, messaging for all products. Introduced sales enablement, competitive analysis, and go-to-market collateral to streamline communication, boosting productivity 10x. ➢ Led the Go-To-Market taskforce to identify optimal activities, from product ideation through customer feedback, for successful product life cycles. ➢ Directed the strategy execution and messaging around some of the biggest conferences—NAB (National Association of Broadcasters) and IBC (International Broadcasting Convention)—conducting 400+ meetings to capitalize on the opportunity to drive messaging within those industries, meet goals, and grow revenue targets. ➢ Provided subject matter expertise (SME) to the M&A team that handled deals in excess of $300M.

Basking Ridge, Nj, Us

I earned a promotion to begin work on defining the company strategy and to conform messaging from Verizon’s 3 recent acquisitions: upLynk (my former company), Edgecast, and Volicon. ➢ Cultivated strong relationships with media companies, partners, and trade organizations, establishing a partnership with Variety and participating in the Variety 500 campaign to recognize 500 most-influential people in Hollywood. ➢ Formed the company’s first Customer Advisory Board, providing 20 key customers with high-touch engagements with executives and providing the business with invaluable customer feedback. ➢ Unified company messaging, encompassing Verizon’s acquisitions, which supported sales to achieve double-digit pipeline and business growth YOY.

Basking Ridge, Nj, Us

Following Verizon’s 2013 acquisition of my company upLynk, I was retained to form and manage a global, 7-person team of solution engineers spanning 3 continents. I worked with current and prospective clients to promote business solutions within the Edgecast suite of products. ➢ Built out the team and fostered a collaborative environment, which not only led to creating a high-performance team, but contributed to notable retention. ➢ Empowered the sales team with the knowledge to promote technical products in a compelling manner that resonated with customers; secured accounts such as Fox, Discovery, Sinclair, Hearst, and ESPN—combining to generate $10s of millions per year. ➢ Landed the largest OTT (Over The Top) platforms, contributing to significant business growth from $7M to $50M+ annually.

Newbury Park, Ca, Us

I co-founded this company and created a brand within the media and entertainment space to allow for the easiest, most cost-effective way to adaptively stream live and on-demand video to all devices and platforms. ➢ Analyzed customer needs and propelled business development efforts by establishing relationships with high-profile customers, including ABC, Disney, and Sony Crackle to create a pipeline. ➢ Created an enterprise-level product that attracted the attention of Verizon, leading to a successful exit to Verizon in 2013.

Los Angeles, Us

➢ Developed and maintained relationships with clients, including the largest client—Disney—worth $2M. ➢ Drove the development of product design and user experience (UX) for Verizon’s Over The Top TV Everywhere Product worth $500K. ➢ Provided critical input in the redesign of Apple’s 2013 iTunes Festival application focused on enhancing user experience (UX). ➢ Collaborated with Live Nation and a 10-person team to implement new features and look of the mobile website. ➢ Created tools to personalize the guest experience for Walt Disney Imagineering with engagement of $1M.

Burbank, California, Us

➢ Managed 70% of overall company business with a client list that included Pixar, Walt Disney Studios, Apple, and Sony Music to develop cutting-edge consumer products. ➢ Collaborated with Walt Disney Home Entertainment to develop the first-ever entertainment app to use voice recognition to add “magic” to the Cinderella Blu-ray disc.

Burbank, California, Us

➢ Hired a team of 5 R&D professionals to transition from traditional home entertainment to emerging platforms. ➢ Participated in Connected Media Experience Planning Committee of 10 to define an open-sourced platform for delivering interactive album experiences for Sony Music, Universal Music, Warner Music, and Microsoft artists.

Los Angeles, Ca, Us

➢ Propelled business growth from startup to company with 30 professionals generating $4M in annual revenue. ➢ Led full-service design, new media, and DVD production studio specializing in app design, digital media content creation, DVD design, and web development for clients, including Mattel, Disney, Warner Bros., and Pixar. ➢ Developed some of the first-ever web applications for iPhone, user experience (UX) for PC games, and fully-interactive Blu-ray games.

Los Angeles, Us

➢ Coordinated day-to-day production operations and client relations, scaling the division from 3 employees to 40 employees in less than 4 years. ➢ Drove the development of interactive projects on emerging platforms such as HD DVD, web, and rom while contributing to Disney’s early development of the Blu-ray disc.

Us

➢ Conceived, developed, and cost-effectively managed Interactive projects for various clients and platforms.

Glendale, California, Us

➢ Ideated new shows and concepts such as “Lost in the U.S.A.” ➢ Developed segment ideas and competitions for “Road Rules” and “Real World.”

➢ Assisted the talent manager with day-to-day client needs and submissions while also handling my own portfolio of talent.

➢ “Tag Team” – Created and co-wrote this feature film comedy optioned to MTV.➢ “Exchange” – Created this reality show optioned by AMG for WB Network.➢ “Not Another T.V. Movie” – Spec script developed with Original Film.➢ “Sammy” – Spec script developed with a major motion picture studio.➢ “That's the Ticket” – Spec script developed with Original Film.➢ “Through the Eyes of Evil” – Spec series developed with Original TV.➢ “Pan” – Spec series developed with Original TV.

➢ Coordinated post-production for multiple movie projects.

Master Of Science - Ms, Human-Computer Interaction

B.A., Marketing