Jason Whitman Email & Phone Number

Frankfort, Michigan, Us

Frankfort, Michigan, Us

Selah, Wa, Us

• Researched, analyzed, and presented market trend information to business development andsales teams regarding demographics, consumer purchasing habits, flavor trends, and salesperformance for the food, beverage, and alcohol industries.• Managed and tracked expenditures to maximize ROI and assure delivery of results withinapproved budgets. Assisted in budgeting and forecasting of selling expenses.• Managed trade shows, conferences, and event sponsorships. Provided booth design andconstruction drawings, managed booth maintenance, construction contractors, space rentals,show logistics, shipping, and product sampling. Represented Tree Top at events and providedon-site coordination with contractors, chefs, hotel staff, and event planners.• Oversaw marketing and promotional activities including digital and print advertising, productspotlights, directory listings, and editorial opportunities. Managed multiple agencies, internalpersonnel, and contract employees to meet project deadlines and budgeted goals.• Provided business development and business-to-business (B2B) support to help expandcustomer’s product offerings, provided marketing information that identified the target customer’scompetitive position in market segments and gaps in their current product offerings.• Managed logistics and coordinated the efforts of cross-functional teams to execute B2Binnovation/ideation sessions within the specified time lines.• Identified sales growth opportunities and potential customers through category analysis usingMintel’s GNPD and Menu Insights, Euromonitor, Datamonitor, and Nielsen data.

Selah, Wa, Us

• Provided creative and art direction for internal graphics personnel and free-lance designers.• Developed and managed project scope, goals, time lines, budgets, and costs.• Managed inventories, supplies, equipment purchases, equipment maintenance, softwareupdates, and provided technical support for in-house graphic and printing production.• Provided leadership and supervision of the internal graphics staff. Managed goals andobjectives for direct reports. Provided formal and informal feedback through mentoring,monitoring, and evaluating job results.• Provided graphic design and photography support as needed.

Selah, Wa, Us

• Spearheaded the creation of an internal graphics department.• Developed and designed Ingredient B2B promotion materials through idea generation, marketresearch, copy writing, page layout and design, prototype packaging, promotional materials,and audio/visual presentations.• Designed final packaging and prototype concepts for Tree Top retail products.• Designed sales and marketing collateral such as sell sheets, brochures, trade show graphics,direct mail pieces, point of purchase displays, in-ads, and FSI’s for Ingredient Sales,Foodservice, and Consumer Packaged Goods Divisions.• Provided food styling and photography for prototype concepts, sales literature, and website.

Selah, Wa, Us

• Worked extensively on capital improvement projects for each of Tree Top’s eightmanufacturing facilities.• Facilitated communication between engineering and plant personnel to create design solutionsthat most improved plant production.• Provided conceptual layouts in Auto CAD.• Worked as a team member to analyze conceptual layouts and establish final design solutions.• Created construction drawings and design specifications.• Assisted project manager with the supervision and scheduling of contractors to ensure that alldesign criteria were met in a timely manner.• Assisted maintenance personnel with plant layouts and equipment installation.• Worked with technical services staff to identify mechanical solutions to quality issues.