Led high-impact research initiatives for clients like Meta, FedEx, Salesforce, American Express, Figma, and BMW. Spearheaded cross-functional efforts to collect and synthesize user insights, directly influencing product strategy and high-level KPIs.*Driving Business Impact* Executed diary studies, participatory ethnographies, and in-depth interviews; Designed surveys, card sorts, and other quantitative data-gathering measures; Delivered journey maps, personas, full reports, and workshops that led to increased feature adoption, enhanced user satisfaction, and improved cross-team collaboration.*Built & Maturing Research Practices* Played a pivotal role in developing UX research teams, providing coaching and strategic guidance to elevate UX maturity. Documented and optimized inefficient processes, saving teams hundreds of work hours and resources, a testament to the efficiency of our strategies.*AI-Safeguards* Established research protocols for working with vulnerable populations, particularly in AI-focused studies, ensuring ethical research practices.*Framework Development:* Designed foundational research frameworks for companies undergoing major rebrands, integrating underrepresented voices and driving alignment between user needs and company goals.*Key Achievements:*- Saved significant time for a large bank’s UXR team by documenting and streamlining internal operations.- Delivered reimagined personas and journey maps that became foundational to Marketing and Content Strategy, aligning with quarterly goals and increasing feature adoption, demonstrating our strategic alignment with company objectives.- Led a team in discovering pain points and introducing new, relevant features based on user motivations, resulting in a measurable boost in customer satisfaction.

Led end-to-end UX research for internal tools, collaborating with cross-functional stakeholders to define research strategy and optimize developer experiences. Conducted qualitative research, including In-Depth Interviews (IDIs) across international markets, identifying pain points and improving design inclusivity. Delivered actionable insights that drove key design enhancements for internal tools, supporting accessibility and usability goals.*Strategic Research Leadership* Defined and scoped research projects, isolating critical pain points and aligning research outcomes with business goals. Delivered actionable insights that led to dozens of design improvements for internal developer tools.*International User Research* Conducted IDIs across international markets, surfacing user behavior patterns and mental models that informed culturally inclusive design.*Driving Accessibility Initiatives* Elevated findings on linguistic and cultural differences, sparking ongoing accessibility research and influencing inclusive product design.

Spearheaded the first-ever user research program for the Rocket Mortgage Mobile app. Analyzed demographic data, validated high-level product hypothesis with robust surveys, and conducted in-depth users interviews with the goal of providing stakeholders with user insights that they could turn into actionable results.Major Impacts:- Initiated Rocket Mortgage Mobile’s first-ever user research plan resulting in a better understanding of mobile consumer expectations, more defined user segments still utilized today, and the launch of the mobile user research program- Developed a mental model for the IA team which resulted in clearer insights on how users interact with RocketMortgage.com through usability testing, card sorting, and quantitative analysis

Owned and executed the design of a new app from start to finish. Collaborated with other designers to revitalize UX Cabin’s services page. Executed Design Sprints with the broader product team. Conducted user testing, interviews, and surveys. Mapped user journeys, developed personas, authored microcopy and wireframes.Major Impacts:- Conducted usability testing and highlighted relevant feedback resulting in key changes to the UX Cabin website and increased understanding of user pain points. - Executed A/B tests and anaylzed data concerning conversational Q&A formatting that resulted in a more user-driven information hierarchy.

Managed & designed ethnographic research studies documenting the language and cultural elements of a vulnerable population. Our organization utilized these findings to identify and connect community leaders to a broader network that assisted in providing community-based, sensitive support. This initiative was part of a larger project to develop and sustain livelihood opportunities for vulnerable migrant populations in Southeast Asia. Major Impacts:- Directed an ethnographic study for RohConnect, researched and located resettlement data on a specialized ethnic demographic which created resources to provide community-based care for thousands of refugee families in the US. - Strategized and coordinated a relief program that leveraged ethnographic data to connect community leaders with aid distribution, resulting in emergency assistance for hundreds of vulnerable families.- Produced writing & content in various voices (editorial, narrative & grant writing) tailored to organizational voice and tone while adhering to unique security restrictions.

Taught World History & International Studies, Built curriculum that incorporated news literacy and journalistic principles to support students in evaluating evolving principles in our information age. Major Impacts:-Developed curriculum standards and aligned content to support students at various levels, resulting in standardized assessment opportunities for our department. -Identified key inefficiencies surrounding instructional design which resulted in increased positive course feedback, as well as overall improvement in student literacy rates.