I help companies increase revenue and ROI by leading digital marketing strategy and lead-generation processes that produce actionable analytics and more reliable MQLs and SQLs.Managing marketing teams and managing marketing technology - I excel at both. When companies have faced challenges resulting from antiquated systems, old ways of measuring customer engagement (or the lack thereof), and difficulty embracing marketing analytics and what to do with it, I'm called upon to help cross-functional teams better embrace journey mapping and integrating the technology necessary to grasp actionable insights that result in better sales, marketing, and operational decision-making.My niche is driving digital marketing and branding strategies that directly correlate with the success of organizational-wide goals. With P&L management experience resulting in measurable ROI, I take pride in the operational expertise and the people management skills that positively impact the bottom line.