Lead media strategy, planning, and execution for clients within our Health and Wellness Practice.

Consulting a healthcare company on product and marketing strategy. Responsible for developing paid media strategy, ad copy, and campaign measurement.

Led client relationship and directed the development of media plans for a streaming TV and insurance client. Media plans encompassed direct response, consideration, and awareness. Tactics included programmatic display and audio, digital display, OTT, social, and paid search.

Led the development of media strategies for healthcare and pharmaceutical clients that tells a compelling story focused around client objectives and demonstrates business impact.Crafted a measurement approach to verify and validate website visitors from digital campaigns to understand the key metrics that signify a qualified visitor.Responsible for report development, which provided deep insights behind the numbers and how it ties back to client goals & objectives.Analyzed patient audience quality data from digital campaigns to identify trends and key insights, which informed media investment optimization and creative updates.

Day-to-day lead on agency’s largest account, spanning nine Brands, encompassing awareness and direct response campaigns, which includes digital display, paid search, email, social, print, and digital out-of-home.Developed a 10-year patient journey and how physician prescribe during this time to inform media strategy and messaging for each channel.Partnered with media team throughout plan development, ensuring the strategy is actionable and evident in recommendations.Distilled client brief and translating that into an insight-led media strategy and communication brief with clear media objectives.

Assisted in developing corporate social responsibility (CSR) strategy for clients by conducting an industry analysis, materiality, and stakeholder interviews.Performed writing and technical assistance on a range of CSR topics for client projects, such as climate change, water, human rights, and supply chainConducted primary and secondary research and analysis on CSR leadership practices, and emerging issues and trends in several industries - including financial services, ICT, apparel, pharmaceutical and consumer products - utilizing a wide range of sources, including web searches, interviews and other methodologies.

Led the launch of Medscape’s first mobile medical reference application, which became one of the top downloaded apps among physicians. Responsible for creative development, media planning, and campaign execution.

Responsible for program outreach, sustainability audits, mentoring, and marketing/communications strategy for EcoBizNYC, a small business sustainability program.Reduced the environmental impact of small businesses by auditing and recommending improvements in the areas of water, waste, energy, and procurement.Conducted a survey of small businesses to ascertain interest in EcoBizNYC sustainability assessment program.

Clients: American Express, Pfizer, Boehringer IngelheimLed digital and direct mail creative development for direct response campaigns, from concept to execution, for all American Express consumer card products. Managed online acquisition campaigns from concept to execution for all American Express consumer card products. Managed creative development for digital lead generation campaigns for a pharmaceutical product, which included website development, banners, email, and paid search.Day-to-day lead on content development for an HCP disease education website for Chronic Obstructive Pulmonary Disease (COPD) to increase understanding of the condition and treatment options.Managed creative development for digital lead generation campaigns for a pharmaceutical product, which included website development, banners, email, and paid search.

Managed the execution and project management of direct marketing campaigns for American Express co-brand credit card products which included Delta, Costco, JetBlue, Starwood, and Hilton.Analyzed marketing campaign results to identify key trends and best practices.

Responsible for full-cycle direct and temporary recruiting, which encompassed job description creation, salary research, candidate sourcing, interviewing, and negotiating job offers.Developed, managed, and executed summer internship program