Leading projects that focus on information architecture, voice & tone, growth, content systems, and product/marketing alignment. Client categories include stealth startups, non-profits, and other fledgling content groups.

Designing and running workshops for content systems, voice and tone proficiency, and Figma skills.

- Served as the content design lead for the launch of 24 Hour Market to millions of users- Scaled content design guidance across product areas - Served as co-implementation lead on the team's Content Committee -Pushed the development and use of content design best practices, processes, and systems

Delivered strategic content direction and hands-on UX writing while helping to found the content design team. Efforts included development of content systems and standards, creating a culture of empowerment and education, and facilitating growth experiments for a hyper-growth stage startup.

- Focused on a foundation for product growth through content design.- Built behavioral economics and narrative theory into key design phases.

- Worked with seriously smart folks to make Oracle a bit easier on the soul.- Helped draft a new company mission statement.- Lead UX writing and content initiatives across core verticals.- Established Oracle’s first conversational content design system.

Conducted and translated large-scale e-commerce usability research data into actionable UX articles, reports, and benchmark databases.

My freelance content design portfolio includes clients like Vinyl Me, Please, Guilded, and Beyond Meat.

Cut my teeth drafting content for SEO initiatives, long-form content strategy campaigns, and digital marketing.