Marketing Activation is at the intersection of business strategy and marketing execution - working closely with creative, media, customer strategy and segmentation and production to delivery best-in-class customer communications. As stewards of the Fidelity brand on behalf of the enterprise, we place a particular emphasis on ensuring Fidelity takes an inclusive approach in every touchpoint and continues to meet the needs of an increasingly diverse customer base.

Led all marketing efforts and marketing related activities including brand positioning, strategy, advertising, public relations and event support for all KINGS. Drove record digital engagement, EBITDA, and profitability. KINGS is a premier luxury bowling and entertainment venue specializing in events, corporate outings and private parties. With 11 locations (and growing) in greater Boston, Chicago, Nashville, Orlando, Miami and Raleigh KINGS provides a uniquely fun and exciting time, crowd-pleasing food and creative cocktails delivered by guest-obsessed team members.

Driftwood Recovery is one of the nation's top boutique residential recovery centers for clients seeking relief from chronic pain, addiction, and co-occurring disorders. Dirftwood offers a range of services from a multidisciplinary team of licensed professionals to promote overall wellbeing. These services include: evidence-based psychological therapies to strengthen the mind, physical reconditioning to strengthen the body, and individual and group therapies to strengthen the spirit.

The Ninety Nine Restaurant & Pub is New England's first, and largest, locally-based casual restaurant company, established in 1952 at 99 State Street in Boston. Headquartered in Woburn, Mass., the Ninety Nine Restaurant & Pub currently operates 108 restaurants throughout New England and upstate New York. -Led all aspects of marketing from internal communications to external marketing including traditional advertising, digital, search, and public relations-Helped develop the strategic plan for the next three years for the company-Managed external relationships with agency and sponsorship partners including the Boston Red Sox, Boston Bruins, Cape Cod Baseball League, Pine Street Inn and Dana-Farber Cancer Institute-Planned and executed research projects for Research & Development and Market Analysis

- Collaborated cross-functionally to coordinate and execute targeted new product launches.- Supported the Home Entertainment Division. - Launched the original Bose SoundDock Digital Music System.- Planned and managed campaigns for all Home Entertainment product launches and legacy products.

Acted as primary client contact on the development of brand positioning and strategy, and the overall management of programs. Ensured consistent communication of brand attributes across print, TV, out of home, web, collateral and direct mail.Accounts: - Ninety Nine Restaurant & Pub, Waters Corporation, Sybase, Head of the Charles Regatta, Etonic, Booth Creek ResortsHoned project management skills to be able to work in a high-pace, short-deadline environment and keep projects in budget and on time. - Worked on multiple accounts across a variety of industries from hospitality and entertainment to technology and life sciences.- Developed integrarated marketing and campaign strategies.- Managed advertising budgets.