Jason Pérez Email & Phone Number

Redmond, Washington, Us

New York, Us

International growth for Paramount+ subscriptions

Cupertino, California, Us

Led on-device acquisition strategy to grow Apple’s Services business (Apple TV+ and Apple Music)• Managed cross-functional teams to launch Apple's first TV+ acquisition journey for trial-eligible users across 160 countries, driving redemption rates higher by double digits• Leveraged push notifications and in-app messaging to drive TV+ awareness of tentpole premieres including Ted Lasso, The Morning Show, and others, driving higher sign-up rates• Led A/B testing program of various in-app placements utilizing new features and capabilities, driving hundreds of thousands of incremental sign-ups• Drove the launch of Apple Music's first on-device acquisition journey to help reach aggressive growth targets

San Jose, Ca, Us

Led acquisition, engagement, and retention strategy to grow Acrobat and Creative Cloud subscriptions• Optimized the e-commerce funnel on Adobe.com, focusing on trial and conversion rates• Made the case for building out “Feature Detail” pages for natural search traffic because they convert at higher rates and customers use them to make purchase decisions• Led A/B testing analysis including the "Netflix model" credit card trials test, which rolled out to production based on my recommendations and drove 100% growth over two years• Optimized Paid Search cost-per-trial KPI to get more trials, units, and ARR from our Search spend• Set GTM KPI targets and led launch scorecard reviews for Adobe Acrobat key releases• Partnered with SEO and SEM to quantify the impact of Search on driving trials, units, and ARR• Drove higher engagement and retention by focusing on onboarding (download, install, and launch rates) through initiatives such as email, in-product messaging, and OS prompts

Culver City, Ca, Us

Led digital growth for Crackle.com, Sony’s FAST free ad-supported streaming business• Optimized newsletter performance through A/B testing to increase open rates, CTRs, and ad views• Helped achieve higher ad revenue on Sony's online video site through reports and dashboards which tracked online video viewing, marketing campaign ROI, and competitors' performance• Built a financial model of the online ad-supported business to help set targets for ad views, video views, visits, CPMs, and other KPIs• Presented deck to senior management titled, "Growing Time Spent from the Home Page," and showed how to optimize the home page and drive online video viewing

Burbank, Ca, Us

Supported key central team reporting into Corporate Strategy to grow the Disney and ABC brands• Conducted consumer research on technology usage and spend on family entertainment to shape Disney’s worldwide marketing strategy• Sized the market (TAM) for an online video game based on the hit TV show “Lost” to determine whether to extend the franchise online• Presented insights to ABC senior management on ABC.com visitor spend on the Disney Visa Rewards card to achieve higher ad rates, as well as to target online ads more effectively• Communicated insights and recommendations across diverse business units to increase viewership audience, market share, and time spent viewing from studies of ABC and ABC News

Mba, Marketing And Strategy

Bachelor Of Music, Music Engineering With Minor In Electrical Engineering

International Exchange Program, International Marketing