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Jason Haefner Email & Phone Number
Associate Vice President Marketing
at
National Louis University
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Associate Vice President Marketing
Location
Greater Chicago Area, United States, United States
Who is Jason Haefner? Overview
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Jason Haefner is listed as Associate Vice President Marketing at National Louis University, based in Greater Chicago Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Jason Haefner.
Jason Haefner previously worked as Executive Director Marketing at National Louis University and Adjunct Professor | Marketing | Research | Social Media at Northeastern Illinois University. Jason Haefner holds Bachelor Of Science, Advertising from University Of Illinois Urbana-Champaign.
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National Louis University
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Profile bio
About Jason Haefner
Professional Overview:Leader in higher education marketing, with deep experience in brand, digital, traditional, growth, and analytics, with a unique blend of leadership, strategic and executional skills. Hands-on experience driving rapid and meaningful growth in organizations ranging from non-profits to start-ups to multi-billion dollar organizations. Highlights:• Responsible for marketing over 70 degree and certificate programs for a highly rated university• Managed over $50M in media spend for clients ranging from meal kits to performance mattresses• Lead Learning Resources from 100% growth in Amazon revenue and 20% growth in direct eCommerce sales• Launched Integrated Education Solutions, a digital marketing agency within DeVry Education Group supporting online courses for universities• Drove 300% Dyson.com revenue growth and 60% growth for retail distributors includingCostco, Kohl’s, Target, Best Buy, Amazon and others• Led marketing for Sittercity, driving annual revenue from under $500K to $12M+Expertise in:• Marketing Strategy• Operational Excellence• Brand Building | Media• Education | CPG | eCommerce | Fintech | Subscription• Search Engine Marketing (SEM)• Search Engine Optimization (SEO)• Lead Generation• Display, Video• Paid Social (Facebook, LinkedIn, Twitter, Instagram, Pinterest)• Amazon (AMS, AMG, AAP, Organic)• Funnel Optimization• Acquisition• CRM & Email• Content• Influencers• Marketing and Analytics Automation • Attribution Modeling• Partnerships• Affiliates• B2B
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9 roles · 24 years
Jason Haefner work experience
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Executive Director Marketing
CurrentLead marketing team responsible for driving marketing strategy, awareness, and interest for over 70 degree and certificate programs at National Louis University, across multiple campuses. Responsibilities also include internal support of all institutional, college, program, and student marketing/activities.
2019 - Present
~7 yrs 5 mos
Adjunct Professor | Marketing | Research | Social Media
Adjunct Professor for multiple courses within the business school, including developing and teaching courses in digital marketing, social media and marketing research.
2013 - 2020
~7 yrs
Sr Director Marketing | Digital Growth | Brand
- Learning Resources is a manufacturer of educational toys trusted by teachers and parents, and loved by children.
- Led reinvention of the the Learning Resource brand: "Learning is Where We Play"
- Drove 100% growth in revenue on Amazon and 20% growth for direct sales on LearningResources.com
- Owned SEM, SEO, social, email, influencers, affiliates display/video, merchandising and analytics
- Supported online and traditional retail sales in specialty, club, and big box
2016 - 2019
~3 yrs
Director Marketing | Growth
- OptionsHouse acquired by E*TRADE for $750mmRecruited as key member of team leading a restructured marketing department with an objective of driving rapid growth to achieve an acquisition or IPO.
- Led strategy and execution of new account acquisition marketing, BI and analytics
- Core responsibilities were SEM, SEO, display, email, content, social media, mobile marketing and app utilization, events, affiliate, partnerships and traditional direct marketing
2016 - 2016
Executive Director Marketing
- Founding member of Integrated Education Solutions (IES), launched to diversify revenue streams for DeVry Education Group. IES is an online program management agency that supports online courses, builds universities'.
- Acquired new partners and launched marketing for DePaul University and the Illinois Institute of Technology
- Managed new student acquisition marketing and analytics, including SEM, SEO, display, email, content, social media, mobile, events, corporate partnerships and traditional direct marketing and reporting
- Built marketing organization, automation and technology infrastructure to support new student acquisition through creative, cost-effective resource management
2013 - 2016
~3 yrs
Director Marketing | Ecommerce | Crm
- Digital leader tasked with building the brand digitally, rapidly scaling Dyson.com direct eCommerce sales and digital retail partner sales in the US.
- Delivered increase in Dyson.com direct sales by optimizing existing and implementing new digital channels
- Drove rapid gains in online retail partner revenue
- Managed Dyson digital marketing, mobile, digital in-store experience, direct mail, online retail support, social media and analytics
2011 - 2013
~2 yrs
Vice President Marketing
- Early-stage marketing head responsible for driving the most successful growth period for the Sittercity. Sittercity is a subscription-based marketplace that enables parents to find child care seamlessly and safely.
- Led Sittercity from less than $500k in annual revenue in 2006 to $12mm+
- Member of executive team that raised a $7.5mm funding round
- Managed and built marketing team responsible for CRM, SEM, SEO, email, mobile, affiliate, partner marketing, retention, lead generation, social networking and analytics
2006 - 2010
~4 yrs
2002 - 2006
~4 yrs
4 education records
Jason Haefner education
Bachelor Of Science, Advertising
University Of Illinois Urbana-Champaign
Specialization, Organizational Leadership
Northwestern University
Specialization, Business Analytics
Wharton Online
Specialization, Business And Marketing Strategies
University Of London
FAQ
Frequently asked questions about Jason Haefner
Quick answers generated from the profile data available on this page.
What company does Jason Haefner work for?
Jason Haefner works for National Louis University.
What is Jason Haefner's role at National Louis University?
Jason Haefner is listed as Associate Vice President Marketing at National Louis University.
Where is Jason Haefner based?
Jason Haefner is based in Greater Chicago Area, United States, United States while working with National Louis University.
What companies has Jason Haefner worked for?
Jason Haefner has worked for National Louis University, Northeastern Illinois University, Learning Resources, Optionshouse | E*Trade, and Devry Education Group.
How can I contact Jason Haefner?
You can use AeroLeads to view verified contact signals for Jason Haefner at National Louis University, including work email, phone, and LinkedIn data when available.
What schools did Jason Haefner attend?
Jason Haefner holds Bachelor Of Science, Advertising from University Of Illinois Urbana-Champaign.
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