Co-founder of Razorfish in Europe, Former Chief Strategy Officer at WPP's leading brand consultancy The Partners, CSO for Specsavers, Strategy Director for Design Bridge, founder of Amsterdam's first integrated communications agency, ... but also a multi-award winning chef & restaurateur, wine importer, award-winning street food trader, Head of Chef Alliance for Slow Food, food tech and travel entrepreneur and a content creator, presenter and coach. Lived and worked in London, Amsterdam, and Slovenia for clients and customers across most European markets.I’ve over 25 years of commercial experience and am one of Europe’s leading brand and marketing experts. I consult with the boards and leaders of multi-billion Euro corporations and funded impact-driven start-ups. I've worked in every sector but I love food & beverage (tech & retail), hospitality, and agriculture (tech & sustainability). I’ve spent the last 15 years creating my own advertising, hospitality, travel, and food tech businesses, enjoying some success but always learning more from my failures.