Jason Holborow Email & Phone Number

St. Louis, MO, US

Chesterfield, MO

• Acquired by Dot Foods in 2021, I was asked to join the Executive Team to lead growth strategies and execution, both as an individual contributor and as a manager with a team of 8 Sales Development Reps (SDR) and.
• Built relationships with independent retailers, grocery wholesalers, regional grocers, food & beverage manufacturers, and technology companies in point-of-sale, shopper engagement, digital ad media, retail media.
• Optimized sales team’s prospecting efforts by writing SOPs, automating contract writing, playbooks, video tutorials, and automated workflows, KPI dashboards, and weekly activity score carding for accountability.
• Formed cross-departmental team that enhanced our account retention processes resulting in over $65K annual recurring revenue (ARR) saved.
• Developed new corporate website fully integrated with HubSpot Marketplace – www.shophero.com.
• Attended and presented at industry events across all areas of the food industry including manufacturing, Retail/Wholesale, digital marketing, state grocery associations, etc.

Chesterfield, MO

• Established channel business plan and strategy including all elements of revenue budget, expenses, and profitability.
• Collaborated with internal departments to inform on sales strategy, improve workflows and SOPs: Accounting, Credit, Customer Service, IT, Operations, Quality, Replenishment, Sales
• Relaunched corporate landing page with enhanced copy and content to improve SEO and drive automated leads.
• Co-Authored sales training manual and successfully cross-trained team of sales managers.
• Increased client count from 18 to 64 in 2020 resulting in a growth of 212% in 2021.
• Successfully migrated sales lead generation and on-boarding processes to new CRM (Salesforce) to increase visibility with leadership and improve conversion rates and cycle times.

Chesterfield, MO

• Managed manufacturer’s portfolio totaling $775 million in Gross Annual Revenue (GAR) which included large, publicly traded, and small/mid-sized privately held companies.
• Collaborated with manufacturing partners on strategies to increase sales, improve fill rates, generate new business, optimize supply chains.
• Budgeted sales, gross margin, expenses, and net margin.
• Interviewed candidates and trained new hires for sales and business development departments.
• Presented at Hostess National Business Meeting 2015.
• Participated by invitation in King’s Hawaiian National Business Meeting.

Chesterfield, MO

• Built and maintained relationships with internal and external customers across multiple departments including sales, marketing, supply chain, finance, and forecasting.
• Grew sales 40% from '11 to ‘13.
• Budgeted sales, gross margin, expenses, and net margin.
• Prospected and project managed a new route for manufacturers servicing Holiday Inn Express franchisees via parcel for food products, the underpinnings of a future 3rd Party Fulfillment program now offered to CPG.
• BDM Representative on two committees: Cost-to-Serve and CRM selection committee.
• Attended various industry events: National Restaurant Association (NRA), National Association of Convenience Stores (NACS), International Food Distributors Association (IFDA), Convenience Distribution Business Exchange.

Chesterfield, MO

• Managed relationships with 40 distributor customers across various departments (purchasing, customer service, operations, accounting)
• Developed broker/direct rep relationships and presented to broker sales teams to grow sales.
• Cultivated relationships internally across multiple departments: customer service, replenishment, transportation, accounting.
• Budgeted GAR and planned sales strategies to achieve growth objectives.
• Grew sales by $5.3M (108% vs. plan) in 2010 and was awarded Sales Excellence.

Chesterfield, MO

• Led telemarketing efforts for Procter & Gamble to grow sales to over 500 distributors nationwide.
• Collaborated with Business Development Managers and P&G Sales Representatives to win new business.
• Grew sales volume to customers by 32% in 2008 versus 2007.

Texas Tech University

• Camped on Great Wall of China