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Jason is a seasoned sales and business development professional with over 17 years of experience in the food industry, specializing in SaaS sales, B2B partnerships, and team leadership. Currently serving an Executive and the Director of Sales at ShopHero, a Dot Foods company, Jason has a proven track record of driving growth, optimizing sales processes, and developing strategic partnerships.Throughout his career at Dot Foods, Jason has consistently demonstrated his ability to achieve results by:-Leading and managing high-performing sales teams-Developing and implementing effective sales strategies that drive win-wins-Build and maintain relationships with key stakeholders, including retailers, wholesalers, and manufacturers-Drive significant revenue growth and reduce customer churn-Optimize sales operations and implement CRM systemsJason has expertise spanning various aspects of the food industry, including ecommerce fulfillment, omnichannel strategies, and business development. He has successfully managed multimillion-dollar portfolios and has been recognized for his excellence in sales and business development.With a strong background in consultative services & SaaS selling, team building, and entrepreneurial initiatives, Jason is adept at navigating complex business environments and driving innovation. His experience in attending and presenting at industry events demonstrates his commitment to staying at the forefront of industry trends and building valuable connections.
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Vice President Of SalesLadleSt. Louis, Mo, Us -
Director Of Sales & Executive, ShopheroDot Foods Oct 2021 - PresentChesterfield, Mo• Acquired by Dot Foods in 2021, I was asked to join the Executive Team to lead growth strategies and execution, both as an individual contributor and as a manager with a team of 8 Sales Development Reps (SDR) and Account Executives (AE).• Built relationships with independent retailers, grocery wholesalers, regional grocers, food & beverage manufacturers, and technology companies in point-of-sale, shopper engagement, digital ad media, retail media brokers and agencies.• Optimized sales team’s prospecting efforts by writing SOPs, automating contract writing, playbooks, video tutorials, and automated workflows, KPI dashboards, and weekly activity score carding for accountability.• Formed cross-departmental team that enhanced our account retention processes resulting in over $65K annual recurring revenue (ARR) saved.• Developed new corporate website fully integrated with HubSpot Marketplace – www.shophero.com.• Attended and presented at industry events across all areas of the food industry including manufacturing, Retail/Wholesale, digital marketing, state grocery associations, etc.• Prospected and signed Dot Foods’ 1st endless aisle retail partner driving a new channel of revenue for all parties.• Created online buyer's journey - Dot Accelerator - to educate potential CPG partners about Dot Foods' endless aisle strategy and generate inbound leads. -
Online Sales ManagerDot Foods Nov 2017 - Oct 2021Chesterfield, Mo• Established channel business plan and strategy including all elements of revenue budget, expenses, and profitability. • Collaborated with internal departments to inform on sales strategy, improve workflows and SOPs: Accounting, Credit, Customer Service, IT, Operations, Quality, Replenishment, Sales• Relaunched corporate landing page with enhanced copy and content to improve SEO and drive automated leads.• Co-Authored sales training manual and successfully cross-trained team of sales managers.• Increased client count from 18 to 64 in 2020 resulting in a growth of 212% in 2021.• Successfully migrated sales lead generation and on-boarding processes to new CRM (Salesforce) to increase visibility with leadership and improve conversion rates and cycle times.• Co-developed business landing page on DotFoods.com corporate website and yearlong marketing campaign to drive growth.• Hosted and facilitated an Advisory Board that included 11 Omnichannel Executives from various Food & Beverage CPG companies. • Attended various industry events: Expo West, Expo East, Sweet & Snacks, National Association of Convenience Stores (NACS), International Deli Dairy Bakery Association (IDDBA).
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Sr. Business Development ManagerDot Foods Oct 2014 - Nov 2017Chesterfield, Mo• Managed manufacturer’s portfolio totaling $775 million in Gross Annual Revenue (GAR) which included large, publicly traded, and small/mid-sized privately held companies.• Collaborated with manufacturing partners on strategies to increase sales, improve fill rates, generate new business, optimize supply chains.• Budgeted sales, gross margin, expenses, and net margin.• Interviewed candidates and trained new hires for sales and business development departments.• Presented at Hostess National Business Meeting 2015.• Participated by invitation in King’s Hawaiian National Business Meeting.• Participated in strategic teams and initiatives (i.e. Inclusion & Diversity Steering Committee, Recognition Planning, etc.)• Attended various industry events: Women’s Foodservice Forum, Sweet & Snacks, National Association of Convenience Stores (NACS), International Deli Dairy Bakery Association (IDDBA).
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Business Development ManagerDot Foods, Inc. Feb 2011 - Oct 2014Chesterfield, Mo• Built and maintained relationships with internal and external customers across multiple departments including sales, marketing, supply chain, finance, and forecasting.• Grew sales 40% from '11 to ‘13.• Budgeted sales, gross margin, expenses, and net margin.• Prospected and project managed a new route for manufacturers servicing Holiday Inn Express franchisees via parcel for food products, the underpinnings of a future 3rd Party Fulfillment program now offered to CPG partners.• BDM Representative on two committees: Cost-to-Serve and CRM selection committee.• Attended various industry events: National Restaurant Association (NRA), National Association of Convenience Stores (NACS), International Food Distributors Association (IFDA), Convenience Distribution Business Exchange (CDBX), International Deli Dairy Bakery Association (IDDBA).• Awarded Business Development Excellence in 2014.• Awarded Business Development Supply Chain Manager of the year 2014.
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District Sales ManagerDot Foods Aug 2008 - Feb 2011Chesterfield, Mo• Managed relationships with 40 distributor customers across various departments (purchasing, customer service, operations, accounting)• Developed broker/direct rep relationships and presented to broker sales teams to grow sales.• Cultivated relationships internally across multiple departments: customer service, replenishment, transportation, accounting.• Budgeted GAR and planned sales strategies to achieve growth objectives.• Grew sales by $5.3M (108% vs. plan) in 2010 and was awarded Sales Excellence.
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Associate District Sales ManagerDot Foods Sep 2007 - Aug 2008Chesterfield, Mo• Led telemarketing efforts for Procter & Gamble to grow sales to over 500 distributors nationwide.• Collaborated with Business Development Managers and P&G Sales Representatives to win new business.• Grew sales volume to customers by 32% in 2008 versus 2007.
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Student MentorThe Navigators May 2005 - Jun 2007Texas Tech University• Camped on Great Wall of China
Jason Holborow Skills
Jason Holborow Education Details
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Psychology
Frequently Asked Questions about Jason Holborow
What company does Jason Holborow work for?
Jason Holborow works for Ladle
What is Jason Holborow's role at the current company?
Jason Holborow's current role is Vice President of Sales.
What is Jason Holborow's email address?
Jason Holborow's email address is ja****@****ail.com
What is Jason Holborow's direct phone number?
Jason Holborow's direct phone number is +131428*****
What schools did Jason Holborow attend?
Jason Holborow attended University Of Kansas.
What skills is Jason Holborow known for?
Jason Holborow has skills like Sales, Account Management, Business Development, Forecasting, Sales Management, Key Account Management, Management, Sales Operations, Inventory Management, Pricing, Business Planning, New Business Development.
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Jason Holborow
United States
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