Jason Holic Email & Phone Number

Orlando, Fl, Us

Kissimmee, Florida, United States

Champions the development and implementation of the programs related to the strategic plan’s guiding principles, including sustainability; diversity, equity and inclusion; and accessibilitySupports Experience Kissimmee’s involvement in local and regional economic development initiativesServes as the Data Protection Officer for the organizationDevelops the organization's community engagement program Oversees analysis, interpretation, and effective communication of research findings to stakeholdersOversees development and implementation of the organization’s technology plan

Kissimmee, Florida

Coordinated corporate strategic planning process, including strategic plan implementation, maintenance, and measurementSupported other teams through technology infrastructure, including business application development, CRM management, and IT supportLed knowledge management though collection, creation, and distribution of research and insights from various reach tools and digital analytics platforms to assist in both online and offline strategic directionOversaw ongoing website and digital marketing technology stack development, adoption, implementation, and maintenanceDeveloped team members through ongoing education, objective and goal setting, planning and process development, and mentorship

Kissimmee, Florida

Set strategic initiatives for web presence, content marketing, social media, paid search, and database marketingSupported other marketing teams with consultation in online advertising, including direct display buys, programmatic media, native advertising, video, and other tacticsLed efforts for website redevelopment and optimization, enabling cross-device personalization leveraging first-party dataCollected insights from various digital analytics platforms to assist in both online and offline strategic directionDeveloped team members through ongoing education, objective and goal setting, planning and process development, and mentorship

Orlando, Florida

Led team of analysts in strategizing and coordinating the production of reports highlighting customer journey insights and opportunities spanning multiple marketing channelsIdentified high-impact testing opportunities to optimize retail strategy across multiple media, including television, website, email, social media, and online advertisingManaged customer segmentation projects for personalization and targeting using audience management platforms leveraging first-, second-, and third-party data

Orlando, Florida Area

Developed online advertising strategy across display, paid search, paid social, and other channelsGuided creative development for innovative paid placementsAnalyzed cross-channel campaign performance to inform ongoing optimizations against established KPIsSynthesized business insights from performance data at various marketing phases among various audiencesDeveloped and executed upon testing strategies to improve offline and online communications performanceReported on campaign metrics to establish benchmarks and demonstrate ROASCollaborated with earned and owned digital media channels for enhanced integrationLeveraged technologies like data management platforms for robust targeting strategies

Orlando, Florida Area

Instructor for PUR 3100 Writing for Public RelationsTaught upper-level Advertising/Public Relations majors the core public relations tools, including media advisories and press releasesLed group and individual exercises and assignments culminating in comprehensive public relations campaignsCoached students on professional writing and presentation skills

Orlando, Florida Area

Developed and maintained client reporting systemStarted and maintained client relationships for various accountsManaged and innovated upon firm's paid social media servicesForged media vendor relationships and assisted with billing tasksWrote quarterly "State of Social Media" thought leadership report on behalf of agency

Orlando, Florida Area

Full-service digital marketing solutions, including:Online advertisingWebsite designSocial media strategySearch engine optimizationEmail marketingReputation managementMobile marketing servicesAgency assistance and consulting

Orlando, Florida Area

Developed and maintained client reporting systemStarted and maintained client relationships for various accountsManaged and innovated upon firm's paid social media servicesForged media vendor relationships and assisted with billing tasksWrote quarterly "State of Social Media" thought leadership report on behalf of agency*Agency closed May 2012 and transferred clients and staff to Side Door Social (a FanHappy, Inc. Company)

Greater San Diego Area

Handled digital marketing relationships for various clients, including San Diego PadresManaged and developed agency services including:Online advertisingWebsite designSocial media strategySearch engine optimizationEmail marketingReputation managementMobile marketing services

Columbia, South Carolina Area

Managed and developed brand for student membership program, and planned and promoted Senior Connection program.

Orlando, Florida Area

Wrote weekly staff newsletter, managed green initiative launch, and assisted with other corporate communications.

Orlando, Florida Area

Assisted account executives and managed account for Orlando Museum of Art's Festival of Trees.

M.M.C., Integrated Communications

This program combines integrated communication, media management, and hands-on communication experiences, with a focus on the strategic.

B.A., Advertising/Public Relations

This program provides training and experience on how to plan, create, and execute effective advertising campaigns and public relations.

High School

Pine View School, established in 1969, is Sarasota County's public school for intellectually gifted students. The mission of Pine View.

Certified Destination Management Executive

The Certified Destination Management Executive (CDME) is the tourism industry’s highest individual educational achievement. The CDME.