Jason Horowitz Email & Phone Number

Los Angeles, Ca, Us

El Segundo, California, Us

Lead consumer marketing in U.S., and media, social and business insights globally. Lead strategy and execution for all paid media (video, retail media, social media, influencer) and owned social channels (YouTube, TikTok, Facebook, Instagram, etc.).P&L responsibility in U.S. for multi-category portfolio of owned and licensed brands, including Barbie and Fisher-Price. Drive distribution and omni-channel promotion with all U.S. retail accounts, including Amazon, Walmart and Target. Delivered revenue and profit growth. Developed and secured board approval for global enterprise direct-to-consumer and e-com roadmap; exceeding growth targets.Developed and secured CEO approval for marketing transformation initiatives to enable more efficient and effective asset creation and performance marketing globally.

El Segundo, California, Us

Delivered record global sales for Hot Wheels, with double-digit growth and higher share in otherwise declining category. Increased fan engagement across YouTube, Facebook, Instagram, mobile gaming partners and two successful live experience tours. Re-organized team to improve speed and effectiveness while lowering overhead costs.

Create strategies to transform Intellectual Properties into profitable Entertainment Franchises across content, gaming and consumer products. Plans include competitive market assessment, content development, branding and positioning, licensing strategy, integrated marketing and retail strategy.

El Segundo, California, Us

Led Entertainment Partnerships, improving profitability of portfolio of licenses from Disney, Universal, Warner Bros, Nickelodeon and WWE. Led marketing, design and packaging teams responsible for brand strategy, creative assets across channels, and omni-channel retail execution.✦ Improved performance by reorganizing team and creating comprehensive training program that helped reduce product development costs 37%. ✦ Grew portfolio sales 14% in 2017 and retail sales over 9% in 2018.✦ Increased fan engagement and achieved 35% in POS gains with new integrated strategy for WWE across TV broadcast, social media and product.

El Segundo, California, Us

Drove growth for classic Hot Wheels brand. Crafted and pitched new brand vision to rally creative and commercial partners. Executed new positioning across all platforms, including content, product, paid advertising, social media, PR, retail, e-com, licensing, consumer products, live events and gaming.✦ Delivered double–digit growth of worldwide revenue and operating profits; and increased gross margin 190 basis points.✦ Dramatically increased engagement on YouTube by driving new creative, process and performance metrics. ✦ Re-envisioned product line to increase lifetime value of consumers.✦ Championed new gaming strategy leading to integrations of Hot Wheels into leading titles, including Forza 6, Rocket League and Need for Speed. ✦ Developed account-specific strategies that led to increase in virtual and shelf-space visibility from major retailers, including Amazon, Walmart and Target.✦ Led development of brand guides for advertising, merchandising, product development and partnerships.

El Segundo, California, Us

Reinvigorated struggling division with 15+ brands across four categories by restructuring and upgrading talent, and by implementing new strategies to improve collaboration with sales, media team and operations.✦ Turned around Games and Cards division, delivering 18% revenue growth and reversing 45% decline.✦ Strengthened relationships with media agency, retail buyers and licensors. Improved alignment of integrated marketing calendars; secured incremental distribution and promotional support in-store and online.✦ Developed more data-driven processes for POS tracking and quota forecasting, improving supply chain alignment; implemented portfolio-level budgeting and pricing, increasing trade spend effectiveness.

El Segundo, California, Us

Volunteered to build the franchise development division for new intellectual property from the ground up, hiring staff and building capability. ✦ Gained CEO approval and developed operational process for the first worldwide franchise plan with cross-divisional P&L.

El Segundo, California, Us

Developed growth strategy and content for the non-licensed Max Steel brand exclusive to the Latin America market.✦ Improved content and product execution to accelerate share and volume growth, in close collaboration with team in Mexico and Brazil. Prompted no. 2 competitor to exit market.✦ Capitalized on emerging trend and introduced robotic Prehistoric Pets, securing Mattel’s placement in a new category aisle in retail outlets.

El Segundo, California, Us

Chosen by division VP for new role focused on developing media strategy and maximizing marketing resources. ✦ Optimized marketing spend and created more effective media plans, exceeding financial plan 52% with stronger TV and online creative.

El Segundo, California, Us

Developed Superman Returns product strategy and maximized launch by negotiating incremental category rights that drove 35% of volume.

El Segundo, California, Us

Hired after successful internship to launch product lines for priority brands tied to high-profile theatrical movie releases; collaborating with Warner Bros. and leading cross-functional team.

Managed online initiatives for internet start-up focused on innovative search products.- Redesigned and took website in-house to reduce costs; achieved 83% increase in monthly downloads, 59% above target.

Led online coverage of prominent sporting events for ABC Sports on AOL, ABCsports.com and ESPN.com.- Created original content and managed sites for sports including NFL, College Football, College Basketball, Ice Skating and Tour de France. Coordinated live web coverage that integrated with TV broadcast. - Identified need for dynamic content on AOL Sports. Wrote and narrated Monday Night Football preview slideshow which AOL featured on its main sports page each Monday.

Master Of Business Administration (M.B.A.), Marketing & Strategy

Bachelor, With Honors, General Studies