Jason Hron Email & Phone Number

Rochester, Mn, Us

Rochester, Mn, Us

Austin, Mn, Us

Us

• Headed and drove strategic alignment of brand objectives with a $40M budget through 1:1 touch-points including Direct Mail, Experiential Events, Marketing Analysis, and Consumer Engagement (CE) programs; formalized plans to deliver on short-term and long-term financial goals, all while maintaining the needs of the brand.• Developed and analyzed key performance indicators; oversaw performance and forecasting for activities and programs. • Conceptualized, formulated, and implemented consumer relationships marketing plan with campaigns aimed at driving brand awareness, identifying whitespace opportunities, informing trial, and fostering loyalty and advocacy.• Planned and fronted the development of multi-channel consumer experience journeys resulting in increased web traffic, and e-commerce/retail sales.• Controlled overall strategy and execution for event programing, including creation of goals, approach, audience targets, positioning, project management, creative guidance, and overall communication and engagement strategy.

Us

• Directed strategic vision and execution of national initiatives, email, community outreach, brand awareness activations, and events. • Spearheaded the expansion of the consumer engagement program by channeling consumer information to our database and enabling continued conversation via direct mail, email, and loyalty programing; stimulated national facilitation, reaching an added 700K consumers.• Charted collaborative efforts with sales team to develop overall channel marketing strategy to amplify the brand positioning across the retail channel.• Chaired creative and executed scalable visual merchandising and promotional programs for retail partners, including POS fixtures, marketing collateral, loyalty programs, and Trade Marketing incentive programs.• Introduced, launched, and managed SFNTC database for conversion and word of mouth, providing comprehensive analysis and reporting to the leadership team on product feedback and competitive products. • Leveraged cross-functional brand initiatives such as Earth day and retail promotions to positively impact the community, strengthen vendor relationships, and increase brand awareness.• Synchronized agency value and vision, delivering a consistent image across internal and external execution through training, education, hiring, brand communication, and culture.

Burbank, Ca, Us

• Orchestrated account operations ensuring appropriate resource allocation for assets, scheduling, budgets, and project guidance with a focus on exceeding client expectations; clients included Activision Publishing Inc., Electronic Arts Inc., Zynga Inc., and THQ.• Guided, motivated, and enabled creative and successful teams, developers, and vendor relationships through facilitation of engaged, supportive supervision.• Partnered with Art Directors, Illustrators, Writers, 3D, A/V, Media, Production, and Web teams in the execution of consistent branding and timely delivery of materials, achieving 100% success ratio for on-time delivery.• Bolstered strong professional client relationships and delivered exceptional service by providing production schedules ensuring timeline accountability, showcasing concepts, layouts, and copy for approval or modification, and overseeing budgets and campaign cost for accurate invoicing.• Advanced client’s brand strategy by shaping creative campaigns with a focus on client objectives and quality.

Hilton Head Island, Sc, Us

• Aligned marketing strategy execution with client’s vision and requirements by coordinating, administering, and participating in presentations, visits, and meetings.• Pioneered and integrated national creative marketing and promotional programs adaptable for multiple platforms.• Conducted in-depth research, trend analysis, and competitive assessment in collaboration with Consumer Insights group to engineer new promotional programming, evolve existing programs, author agency press releases, and compile usable content from market feedback.• Evaluated and utilized research findings to support local experiences including talent, vendors, and interactive elements within budgetary restrictions.• Coached, supported, and motivated 30+ brand ambassadors, tracking performance and helping achieve targets.

Boston, Massachusetts, Us

Overland Park, Kansas, Us