Aventi Group is an on-demand product marketing agency dedicated to bringing world-class go-to-market execution talent to high-tech B2B clients. We have an extensive team of product marketing professionals – giving our clients fast access to an on-demand, scalable team with broad domain expertise. Our experts have run high performance teams at every level, in every category – from startups to mid-sized firms and large enterprises. Aventi Group clients include SAP, Adobe, HPE, Malwarebytes, ServiceNow, Okta, Palo Alto Networks and Zendesk. Founded in 2008, Aventi Group is based in Silicon Valley, California.

Led the development of PwC's first demand marketing function, managing a $5M+ budget and leading a high-performing 10-person team plus contractors, paid media agencies, user experience, marketing automation and demand generation content development. Orchestrated comprehensive, multi-channel campaigns to support a buyer-focused ABM strategy and drive pipeline growth, aligning with PwC’s emerging SaaS/technology products. GenAI adoption champion for demand marketing/content team.* Achieved a 770% increase in marketing prioritized leads and a 469% surge in “handraiser” leads, with a 74% boost in sales accepted leads, while cutting the cost per SAL by 52%* Ran revenue and pipeline-focused demand marketing team, focused on driving software license sales for both Enterprise and SMB licenses across five different portfolios of products (HR, Operations, Marketing, Risk Management, IT, Financial and ESG audiences)* Introduced responsible GenAI to enhance performance, reducing production timelines by 150+ hours and enabling innovative audience profiling for demand content ideation and review* Launched ABM-focused lead management framework overhaul, improving alignment with sales, sales ops, and cross-functional teams and directly creating positive revenue outcomes* Leveraged data visualization to identify, measure, and optimize key channels, vendors and tactics to make data-driven decisions driving marketing performance and value* Implemented and refined a comprehensive MarTech stack including Salesforce.com, Eloqua, Contentful, ZoomInfo and Salesloft to support a complex lead management framework (while observing strict risk management and regulatory requirements) to ensure operational efficiency and alignment across sales and marketing

Contract position for stealth client.

The first marketing hire, moving from sole practitioner to player-coach. Developed and scaled the inaugural demand generation function for a Series A startup, integrating modern demand marketing best practices with a developer-driven “freemium” product-led growth (PLG) marketing model. Managed both internal and outsourced BDR/SDR teams for lead development and outbound lead generation in North America and EMEA.* Exceeded all goals in 2019 including 125% of pipeline, 110% of MQLs, 110% of revenue, 400% increase in conversion rates and a 40% increase in web traffic* Personally implemented Pardot establishing revenue-driven metrics, nurture programs, lead scoring, lead management, and channel management * Managed integration of platforms across the MarTech stack, including Salesforce.com, Pardot, Clearbit, ZoomInfo, Outreach, and TechTarget Priority Engine* Developed and implemented a full demand generation marketing strategy from the ground up including: buyer persona development, content strategy, engagement channel strategy, lead management framework, campaign management, events and field marketing, KPI development, target account list creation and monitoring of target accounts across web, MAP and CRM

Transitioned from role as Vice President, Demand Generation to client-facing position as a demand marketing strategy and data-driven optimization lead for agency clients. Worked with leading B2B and B2C Enterprises developing always-on, perpetual demand generation marketing and demand content strategies. Developed integrated demand generation strategies including data-driven KPI and optimization reviews, buyer persona development, lead management, marketing automation (Marketo and Eloqua), engagement channel management, marketing technology, and change management. * Drove client results beyond industry benchmarks, achieving 5.7% higher Engaged to Qualified Lead rates, 13% higher Lead to Opportunity rates and double the average Engaged to Closed/Won conversion rates* Led quarterly demand performance optimization reviews, leveraging data analytics and visualization tools and pulled from multiple sources to provide both KPI performance and optimization recommendations to the C-Suite* Clients included (Dell) Secureworks, Tricentis, Strategy Execution (Korn Ferry), PR Newswire, Travel Leaders Group, PerkinElmer, Tricentis (QASymphony), Qorvo, TwentyEighty Strategy Execution and Schneider Electric

Demand generation leader, with responsibilities including lead generation, marketing campaign management and execution, marketing operations and marketing technology oversight (CRM, MAS, CMS and Web Analytics), lead generation, event marketing and content strategy and content production. Effective leadership as a sole marketer and a productive leader on a team of more than 20 marketers. Results-oriented, account-based marketing approach to lead generation focused on creation of Marketing Qualified Leads (MQLs), Sales Accepted Leads (SALs), pipeline and revenue. - Consistently increased MQL generation by more than 200% per year 2007 - 2013. - Sales pipeline increase 800% from ’07-’08, and 1000% from 2009-2011. - Content strategist and de facto “managing editor” of all Demandbase collateral and content, including website, blog, white papers, eBooks, infographics and product collateral. - Primary contributor and editor of Demandblog: Best Practices in B2B Marketing 2008-2013. Increased subscriptions and traffic by more than 1000%. - Implementation project manager and user for both of the two leading Marketing Automation Software systems – Marketo and Eloqua – including integration with Salesforce.com- Lead strategist for integration and implementation of cutting edge ABM technologies into web forms, online content management, web analytics, list acquisition, and CRM- Managed $4M+ marketing budget across vendors, agencies and contractors- Architected full corporate Social Marketing strategy, both paid social and organic- Managed website updates using HTML, CSS, Adobe Dreamweaver and open-source CMS Silverstripe, supervised developer contractor for advanced HTML, AJAX and javascript updates- Online project manager for corporate re-branding efforts in 2008, 2010 and 2012 including website redesign and collateral creation

Maxager was a supplier of integrated planning services and solutions for manufacturing clients. By factoring in the speed at which cash and profit flows through critical assets, Maxager enabled a collaborative, profit-driven planning process across the entire client organization. Managed global marketing and sales operations related to marketing campaign management, demand generation, marketing project management, sales force automation and optimization.- Revamped Google and Yahoo paid SEM campaigns, led redesign of associated custom landing pages increasing 2006 web leads by 100% and reducing conversion costs by 40%.- Exceeded qualified lead volume targets by 40% for 2004 and 2005. - Increased prospect database by 20% and email database by 40% through focused, unique campaign with Spoke Software and without list purchasing. - Managed $1 million budget with lead generation vendors including list providers, Search Engine Optimization consultants, event organizers, associations, and telemarketing firms. - Managed website updates using HTML, CSS, and Macromedia Dreamweaver - Created and launched email campaigns through systems like Salesforce.com, Vertical Response, and Constant Contact