Jason Hyde

Jason Hyde Email and Phone Number

Consumer Insights Leader Specializing in Sustainability, News, Entertainment, and More @ ERM
Knoxville, Tennessee, United States
Jason Hyde's Location
Knoxville, Tennessee, United States, United States
Jason Hyde's Contact Details

Jason Hyde personal email

About Jason Hyde

Over thirty years of client and supplier side experience in the consumer insights and market research fields with a proven track record of conceiving, managing, executing, and disseminating B2C and B2B research that drives KPIs and revenue across a range of industries and verticals, including sustainability and environment, streaming and linear media, technology, healthcare, nonprofit, and others. QUALIFICATIONSExperienced Methodologist - Possesses a deep understanding of many traditional and cutting-edge research methodologies, both quantitative and qualitative. Seasoned Analyst - Able to extract meaningful insights from complex datasets, identify trends, patterns, and correlations, and translate raw data into actionable recommendations. Strategic Thinker - Helps clients and stakeholders make informed decisions with strategic recommendations that connect research results with overarching business goals while taking into consideration potential strengths, opportunities, and threats. Relationship Builder - Establishes and grows relationships with internal and external stakeholders, colleagues, and business partners, leading to repeat sales and revenue growth. Effective Communicator - Conveys important insights and project details to a range of stakeholders, executives, and internal teams using appropriate platform(s). Distills complex information into clear and compelling reports, presentations, and visualizations. Skilled Project Manager and Leader - Leads all phases of research projects while guiding internal support teams and collaborating with key stakeholders to ensure results are delivered on-time and on-budget.

Jason Hyde's Current Company Details
ERM

Erm

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Consumer Insights Leader Specializing in Sustainability, News, Entertainment, and More
Knoxville, Tennessee, United States
Website:
erm.com
Employees:
10696
Jason Hyde Work Experience Details
  • Erm
    Erm
    Knoxville, Tennessee, United States
  • Erm
    Principal Consultant, Director Of Market Research & Insights
    Erm Oct 2023 - Oct 2024
    London, Gb
  • Smithgeiger, Llc
    Svp, Strategic Research
    Smithgeiger, Llc Jan 2014 - Aug 2023
    Westlake Village, California, Us
    Worked with a range of technology, news, entertainment, nonprofit, financial, and healthcare clients to develop custom B2C and B2B research solutions affecting content / product development, marketing and growth strategies, campaign development, and others.Managed all stages of the research process, from initial client consultations, to project designs that exploited the latest qualitative and quantitative innovations, to reports and presentations with thoughtful insights and actionable recommendations. Completed 150+ client projects using a variety of methodologies and approaches customized for each client's needs and budget, including market segmentation, brand positioning / equity, campaign testing / tracking, pilot / content testing, pricing / demand modeling, discrete choice, customer satisfaction tracking, virtual / in-person focus groups, and online research communities. Expanded firm’s entertainment practice, attracting new top-tier clients and revenue.Pitched new and existing clients customized research solutions tailored to their objectives / RFPs.
  • Discovery, Inc.
    Vp, Research - Discovery Channel
    Discovery, Inc. Dec 2011 - Sep 2013
    Led all custom and syndicated research initiatives for Discovery's flagship brand, helping to propel network ratings through audience and marketplace insights to record levels in 4Q12, 1Q13, and 2Q13. Managed a $2M+ budget and a team of seven researchers responsible for all network activities related to content and product development, marketing, distribution, and PR.Tested and contributed to the development of several hit TV series, including Gold Rush, Deadliest Catch, Bering Sea Gold, Moonshiners, North America, Amish Mafia, Fast ‘N’ Loud, Shark Week, and Naked and Afraid.Explored and developed new program genres and concepts through research, leading to expanded development opportunities in several content areas including natural history, survival, automotive, weaponry, and gambling.Created and socialized a ground-breaking non-fiction segmentation study, helping to define Discovery’s targeting and growth strategies while providing a clear picture of current and future viewers to employees, vendors, and business partners.Integral part of the multi-functional international team that planned, marketed, and reported on Discovery’s record-breaking Skywire Live event with an emphasis on cross-platform and social media engagement.
  • Scripps Networks Interactive Inc.
    Vp, Hgtv And Diy Research
    Scripps Networks Interactive Inc. Jul 2007 - Jan 2012
    Led the consumer insights team for HGTV and DIY Networks responsible for program testing, promotion and marketing evaluations, Nielsen audience analysis, KPI reporting, consumer segmentation, and brand health tracking. Developed a cross-functional custom viewer/user panel leading to over $200K in annual savings.
  • The Weather Channel / Weather.Com
    Director, Audience Research
    The Weather Channel / Weather.Com Dec 1998 - Jul 2007
    Atlanta, Ga, Us
    Managed a five-member research team responsible for all custom research, KPI reporting, forecasting, and analysis of Nielsen ratings and other critical consumer data for the television and interactive business units. Managed all program testing and on-air talent research, contributing significantly to the network’s programming and talent acquisition strategies. Introduced pilot testing to the network, leading to the development and launch of TWC’s successful long form programs, Storm Stories and It Could Happen Tomorrow. Integrated market research into TWCi's fledgling interactive businesses, including weather.com and TWC Mobile.
  • Fox Television Stations / Waga-Tv
    Research Director
    Fox Television Stations / Waga-Tv Jan 1997 - Dec 1998
    Los Angeles, Ca, Us
    Oversaw all syndicated and custom research functions of the station. Produced audience rating estimates for all programs after every major sweep period. Improved the station’s newscasts through custom local news and talent research. Planned, produced, and presented custom research studies using a variety of sources including Nielsen, Scarborough, and CMR to assist management with critical programming decisions. Spearheaded the complete redesign and renewal of all sales support material. Propelled station advertising sales by producing customized research presentations for large budget advertisers, including General Motors, Honda, McDonald’s and BellSouth.
  • Turner Broadcasting
    Sr. Research Analyst / Research Project Manager
    Turner Broadcasting Mar 1994 - Jan 1997
    Atlanta, Georgia, Us
    Prepared audience analysis and forecasts for TBS Superstation and TBS’ program distribution division, Turner Program Services, using local and national Nielsen data and other sources. Created the comprehensive sales proposal presented to television stations across the country for the first-run syndicated series, The Lazarus Man.

Jason Hyde Skills

Market Research Marketing Research Digital Media Segmentation Media Research Advertising Research Consumer Behaviour Focus Groups Nielsen Customer Insight Analytics Integrated Marketing Television Quantitative Research Strategy Advertising New Media Primary Research Digital Strategy Social Media Survey Design Budgets Audience Measurement Broadcast Marketing Ethnography Usability Testing Research Qualitative Research Management Omniture Comscore

Jason Hyde Education Details

  • Florida State University
    Florida State University
    Media Communications / History

Frequently Asked Questions about Jason Hyde

What company does Jason Hyde work for?

Jason Hyde works for Erm

What is Jason Hyde's role at the current company?

Jason Hyde's current role is Consumer Insights Leader Specializing in Sustainability, News, Entertainment, and More.

What is Jason Hyde's email address?

Jason Hyde's email address is jh****@****ail.com

What is Jason Hyde's direct phone number?

Jason Hyde's direct phone number is +181838*****

What schools did Jason Hyde attend?

Jason Hyde attended Florida State University.

What are some of Jason Hyde's interests?

Jason Hyde has interest in Children, Environment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.

What skills is Jason Hyde known for?

Jason Hyde has skills like Market Research, Marketing Research, Digital Media, Segmentation, Media Research, Advertising Research, Consumer Behaviour, Focus Groups, Nielsen, Customer Insight, Analytics, Integrated Marketing.

Who are Jason Hyde's colleagues?

Jason Hyde's colleagues are Andrew Rigby, Nasir Uddin Akif, Kate Thelander, Wayne Sicora, Mi Na, Lorraine Close, Uwambajimana Betty.

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