Jason Hyde Email & Phone Number

Knoxville, Tennessee, United States

London, Gb

Westlake Village, California, Us

Worked with a range of technology, news, entertainment, nonprofit, financial, and healthcare clients to develop custom B2C and B2B research solutions affecting content / product development, marketing and growth strategies, campaign development, and others.Managed all stages of the research process, from initial client consultations, to project designs that exploited the latest qualitative and quantitative innovations, to reports and presentations with thoughtful insights and actionable recommendations. Completed 150+ client projects using a variety of methodologies and approaches customized for each client's needs and budget, including market segmentation, brand positioning / equity, campaign testing / tracking, pilot / content testing, pricing / demand modeling, discrete choice, customer satisfaction tracking, virtual / in-person focus groups, and online research communities. Expanded firm’s entertainment practice, attracting new top-tier clients and revenue.Pitched new and existing clients customized research solutions tailored to their objectives / RFPs.

Led all custom and syndicated research initiatives for Discovery's flagship brand, helping to propel network ratings through audience and marketplace insights to record levels in 4Q12, 1Q13, and 2Q13. Managed a $2M+ budget and a team of seven researchers responsible for all network activities related to content and product development, marketing, distribution, and PR.Tested and contributed to the development of several hit TV series, including Gold Rush, Deadliest Catch, Bering Sea Gold, Moonshiners, North America, Amish Mafia, Fast ‘N’ Loud, Shark Week, and Naked and Afraid.Explored and developed new program genres and concepts through research, leading to expanded development opportunities in several content areas including natural history, survival, automotive, weaponry, and gambling.Created and socialized a ground-breaking non-fiction segmentation study, helping to define Discovery’s targeting and growth strategies while providing a clear picture of current and future viewers to employees, vendors, and business partners.Integral part of the multi-functional international team that planned, marketed, and reported on Discovery’s record-breaking Skywire Live event with an emphasis on cross-platform and social media engagement.

Led the consumer insights team for HGTV and DIY Networks responsible for program testing, promotion and marketing evaluations, Nielsen audience analysis, KPI reporting, consumer segmentation, and brand health tracking. Developed a cross-functional custom viewer/user panel leading to over $200K in annual savings.

Atlanta, Ga, Us

Managed a five-member research team responsible for all custom research, KPI reporting, forecasting, and analysis of Nielsen ratings and other critical consumer data for the television and interactive business units. Managed all program testing and on-air talent research, contributing significantly to the network’s programming and talent acquisition strategies. Introduced pilot testing to the network, leading to the development and launch of TWC’s successful long form programs, Storm Stories and It Could Happen Tomorrow. Integrated market research into TWCi's fledgling interactive businesses, including weather.com and TWC Mobile.

Los Angeles, Ca, Us

Oversaw all syndicated and custom research functions of the station. Produced audience rating estimates for all programs after every major sweep period. Improved the station’s newscasts through custom local news and talent research. Planned, produced, and presented custom research studies using a variety of sources including Nielsen, Scarborough, and CMR to assist management with critical programming decisions. Spearheaded the complete redesign and renewal of all sales support material. Propelled station advertising sales by producing customized research presentations for large budget advertisers, including General Motors, Honda, McDonald’s and BellSouth.

Atlanta, Georgia, Us

Prepared audience analysis and forecasts for TBS Superstation and TBS’ program distribution division, Turner Program Services, using local and national Nielsen data and other sources. Created the comprehensive sales proposal presented to television stations across the country for the first-run syndicated series, The Lazarus Man.