Jason Rubin 卢杰森

Jason Rubin 卢杰森 Email and Phone Number

Co-Founder, Head of Digital Networks @ JoySauce
Los Angeles, CA, US
Jason Rubin 卢杰森's Location
Los Angeles, California, United States, United States
Jason Rubin 卢杰森's Contact Details

Jason Rubin 卢杰森 work email

Jason Rubin 卢杰森 personal email

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About Jason Rubin 卢杰森

Digital, theatrical and home video marketing professional with a strong record of effective consumer strategy in US and Asian markets, with significant experience within EST and OTT platforms. History of innovative creative strategies combined with effective process management. Keen facility to devise and deliver results within both highly matrixed workflows and self-sufficient, minimally-supported environments.

Jason Rubin 卢杰森's Current Company Details
JoySauce

Joysauce

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Co-Founder, Head of Digital Networks
Los Angeles, CA, US
Website:
joysauce.com
Employees:
12
Jason Rubin 卢杰森 Work Experience Details
  • Joysauce
    Co-Founder, Head Of Digital Networks
    Joysauce
    Los Angeles, Ca, Us
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  • My Code
    Head Of Ott Content Strategy
    My Code May 2023 - Present
    Santa Monica, California, Us
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  • Odk Media, Inc
    Director, Content Strategy & Acquisition
    Odk Media, Inc Sep 2021 - May 2023
    Fullerton, Ca, Us
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  • Cinedigm
    Head Of Programming
    Cinedigm Nov 2020 - Sep 2021
    Los Angeles, Ca, Us
    Acquisition, allocation and distribution of entertainment titles across linear and VOD platforms in both US and international markets on Cinedigm DTC and linear channels and third party channels, operating on multiple platforms.
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  • Cinedigm
    Marketing Strategy Consultant
    Cinedigm 2016 - Sep 2021
    Los Angeles, Ca, Us
    ■ Provide new VOD channel content and marketing strategies to optimize catalog of 52,000 titles ■ Structure audience acquisition strategies, promotional partnerships content marketing solutions for 3 OTT networks: CONtv (2,900 titles), Dove Channel (3,800 titles) and Docurama (1,300 titles)■ Provide market entry strategies for China-based VOD content and distribution program■ Provide theatrical, digital and physical window marketing strategies optimizing 5-7 new releases monthly, inclusive of national, regional and multicultural and lifestyle-targeted market segments
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  • Cinedigm
    Brand Manager, Ott Networks
    Cinedigm Apr 2014 - 2016
    Los Angeles, Ca, Us
    ■ Supervised creation and launch of CONtv. This “Netflix for Nerds” is the first VOD network devoted to “fanboy” content (sci-fi, anime, horror, cartoons, live-streamed Comic Cons and original series)■ Shaped marketing strategies: defined brand DNA, audience segmentation, competitive positioning, sales projections, price-point, retention programs, content curation analysis, OTT shelf merchandising■ Oversaw digital marketing campaigns (display, e-mail, search, native and social media)■ Optimized campaign performance: GDN Adwords. PPC copy, A/B split & multivariate testing ■ Conceived organic digital campaigns: content-integration, custom ad solutions, UGC, contests, blogs■ Established OTT protocols for shelf calendars, rotations, marquees, meta-tagging, summaries■ Structured enhancement marketing deals with 16 domestic and international licensors■ Supervised 3-person team and 4 creative, media and PR agency-vendorsHighlights:■ Drove 300,000+ registrations and app installs during first 5 months of 2015■ Oversaw original series release strategies: “My Morphing Life” starring original Green Power Ranger, Jason David Frank, fan-centric gameshow “Last Fan Standing” starring Bruce Campbell and “Fight of the Living Dead” reality-competition series with YouTube’s top iGen celebrities■ Conceived first-ever live AVOD linear feed viewing events with real-time on-screen user engagement: chat sidebar, trivia contests, talent Q&A sessions and prize give-aways■ Secured content and marketing partnerships with Shout! Factory, RLJ Entertainment, Jim Henson Co., Hasting Entertainment, Marvel Publishing, Diamond Comics Distributors, Anderson Merchandisers, Classic Media, FUNimation, Bandai America and Aniplex
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  • Indomina Media
    Director Of Marketing
    Indomina Media May 2010 - Dec 2013
    ■ Oversaw North American consumer marketing of 19 indie theatrical, VOD, EST & home video releases dedicated to specialty markets (Asian cinema, fantasy, horror, art house, documentary & cult titles)■ Delineated marketing budgets, sales projections, creative direction; media strategies & tactics■ Structured window and platform promotional exclusives with iTunes, Amazon, iN DEMAND, AMC, IMAX■ Managed marketing budgets ranging from $160,000 to $1.2 million per campaign■ Supervised agency-vendor content, marketing collateral, PR messaging and promotional materials in compliance with producer, legal, MPAA, platform and exhibitor protocols■ Managed digital strategies, including SEO, SEM and SMM campaigns, native advertising, title-customized mobile game platforms, social media sweepstakes and virtual meet-and-greet sessions■ Oversaw award-winning creatives, strategy and media outlay with 4-person staff and 6 agency-vendors
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  • Imaginasian Entertainment Inc
    Director, Marketing & Sales, Western Region
    Imaginasian Entertainment Inc 2004 - Sep 2008
     ■ Oversaw Western region operations and its pivotal role in the launch and expansion of the first and largest 24/7 Asian content television network in the United States ■ Formed comprehensive, fully-integrated television, radio, online & in-theater marketing and sales programs for national cable network and VOD content distributor in partnership with Genius ProductsHighlights: ■ Produced anime, MMA, import tuner, classic HK Cinema and Korean drama marketing and advertising strategies for both on-air and home entertainment platforms ■ Conceived and produced brand-integrated television and online original programs for Wal-Mart, McDonald’s, Chrysler, Toyota & JC Penney, winning two 2006 Telly Awards ■ Generated over 72% of IAEI advertising revenues between 2006 through 2008 ■ Clients included: G4tv, Buena Vista Home Ent., Miramax, Cartoon Network and Rockstar Games
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  • Spark Networks
    Director Of Marketing, Asia
    Spark Networks 2003 - 2004
    Berlin, Berlin, De
    Oversaw development and implementation of comprehensive social networking sites targeting Asian and APA end-users. Developed event-based platforms to complement online channels, bolster site traffic, upsell memberships and produce ancillary revenue streams. Conceived & designed online dating sites exclusively for Asian audiences on behalf of the world’s second largest online relationship site provider with over 8 million members (sold to SINA Corp.)
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  • Korea National Tourism Org
    Marketing Manager
    Korea National Tourism Org 2003 - 2004
    Fort Lee, Nj, Us
    ■ Drafted press releases for the US media; managed media budgets and press/media  ■ Managed creative and media planning process for print, digital, spot and OOH advertising ■ Developed marketing programs building awareness of Korean film, television & music artists ■ Assisted Ministry of Culture creation of KOCCA anime and manga awareness campaigns ■ Conducted “Hallyu” program fostering US market for Korean pop artists & cinema releases  ■ Created television content tie-in travel marketing for general and APA markets ■ Represented KNTO in negotiations with Mirage Group for Cheju Island gaming zone development ■ Oversaw LBest, HS Ad, Wunderman advertising creative & copy localization and execution
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  • Tokyopop
    Director, Advertising Sales
    Tokyopop Dec 1998 - Nov 2003
    Los Angeles, California, Us
     ■ Directed international advertising and sponsorship programs for print and interactive media group for the largest U.S. source of anime, manga & other Asian pop culture entertainment.  ■ Developed and managed advertising sales teams, operations and promotional programs for top-selling properties, “Sailor Moon”, “Gundam Wing”, “Cardcaptor Sakura” and “Priest” ■ Conceived loyalty marketing program, integrating advertiser product into e-commerce channelsHighlights: ■ Forged television marketing& promotional partnerships with Cartoon Network and Fox Family ■ Delivered 74% and 125% increase in print and online revenues respectively ■ Created unique ad-supported serialized digital manga platform with in-tandem forums and “bounce-back” loyalty retention programs driving print subscriptions up 21% ■ Clients included: Kids’ WB, Sanrio, Nintendo, M&M Mars, Miramax and Sony Pictures
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  • International Channel Network
    Advertising Sales, Senior Sales Executive
    International Channel Network 1994 - 1997
    ■ Developed and sold advertising, marketing and promotional programs for America’s most watched Asian language television networks reaching more than 14 million HH via KSCI-TV Los Angeles, KIKU-TV Honolulu & International Channel Cable Network.Highlights: ■ Oversaw advertising and promotional solutions for Japanese programmers, Fujisankei & UTB ■ Spearheaded general market cross-over efforts for original “Iron Chef” & anime program blocks ■ Commenced first-ever distilled spirits advertising commitments during in-language programming for Hennessey and Johnnie Walker brands in Asian American market ■ Extended multiple Japanese brand commitments to Korean and Chinese markets ■ Coordinate operations with international agencies: Asatsu, Hakuhodo, Dentsu, Cheil ■ Clients included: Union Bank, Sanyo, MCI, Charles Schwab, Caesar’s Palace, DFS
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Jason Rubin 卢杰森 Skills

Positioning Facebook Api Strata Printing Sponsorship Programs Celebrity Prezi Import Vendors Mailchimp Sales Cinema Theatrical Marketing Mpx Video Management Systems Xbox Market Research Outlets Window Digital Marketing Merchandising Online Advertising Protocol Content Strategy Wildfire Clients And Profits Creative Project Management Software Clearances Trailers Google Analytics Ideas Ap Style Search Film Management Adobe Illustrator Calendars Demand Public Relations Promotional Solutions Itunes Mma Lifestyle Hootsuite Bundling Localization Chat Epk.tv Programmers Broadcast Spanish Feed Powerpoint Amc Strategic Partnerships Subscriptions Labels Brand Development Digital Strategy Martial Arts Interactive Media Titles Press Releases Retention Programs Networking Messaging Photoshop Robot Manga Smartsheet Relationship Management Publishing Seo Strategy Media Planning Testing High Yield Chef Contests Fox Pop Culture Dealmaker Content Curation Pop Entertainment Marketing Chatter Partnerships Campaigns Premiere Tactics Publicity Ppc P&l Tourism Instagram Social Media Video Production Promotional Home Video Online Marketing Media Technology Rights Pos Chinese Playstation Comics Negotiation Dna Advertising Sales Advertising Music Reddit Qc Unconventional Summaries New Media Operations Blind Microsoft Access Native Advertising Marketing Social Networking Mso Sd Entertainment Anime Final Cut Pro House Cartoons Mail Pivotal Multimedia Iron Deals Distribution Sweepstakes Art Drama Screenings Magazines Youtube History Korean Digital Media Boost Audience Segmentation Prime Calender Bonus Integrated Marketing Materials Vod Visio Video Facebook Analytical Skill Collateral Social Media Marketing Creative Direction Sem Budgets Television Marketing Strategy Mandarin Keynote Sponsorship

Jason Rubin 卢杰森 Education Details

  • Ucla
    Ucla
    East Asian Language & Culture
  • Beijing Language And Culture University
    Beijing Language And Culture University
    Masters Program East Asian Language & Culture
  • The Chinese University Of Hong Kong
    The Chinese University Of Hong Kong
    Marketing
  • Sophia University
    Sophia University
    Economics
  • Santa Monica High School
    Santa Monica High School
    General Studies

Frequently Asked Questions about Jason Rubin 卢杰森

What company does Jason Rubin 卢杰森 work for?

Jason Rubin 卢杰森 works for Joysauce

What is Jason Rubin 卢杰森's role at the current company?

Jason Rubin 卢杰森's current role is Co-Founder, Head of Digital Networks.

What is Jason Rubin 卢杰森's email address?

Jason Rubin 卢杰森's email address is jr****@****igm.com

What is Jason Rubin 卢杰森's direct phone number?

Jason Rubin 卢杰森's direct phone number is +131080*****

What schools did Jason Rubin 卢杰森 attend?

Jason Rubin 卢杰森 attended Ucla, Beijing Language And Culture University, The Chinese University Of Hong Kong, Sophia University, Santa Monica High School.

What skills is Jason Rubin 卢杰森 known for?

Jason Rubin 卢杰森 has skills like Positioning, Facebook Api, Strata, Printing, Sponsorship Programs, Celebrity, Prezi, Import, Vendors, Mailchimp, Sales, Cinema.

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