Jason John Email and Phone Number
Dynamic and result-oriented Branding, Marketing, and Communications professional with 28 years of experience in propelling businesses, brands, and teams to success. Building upon a 23-year stint with top international brand marketing and advertising consultancy agencies in partnering with clients from diverse industries and helping them to drive business success across multi-disciplined marketing and communication projects, I have shifted my focus to bring my collective knowledge and experience over to the client side of the business to further aid in impacting their business in a more direct and positive manner. Some of my notable expertise and successes since, includes;Lead and shaped new marketing strategies in driving business growths and expansions, new segment penetration and diversification of products/services into new verticals. Optimized and established new marketing practices and concepts that changed how brands market themselves.Created new communication platforms and channels that helped expand brand exposure and engagement. Build new brand positioning and propositions that helped revived ailing brands but also introduced new brands into the market successfully. Conceptualized and lead creative campaigns that boosted brand and business metrics both locally and regionally,Shaped new customer engagement strategies that reduces churn and improve engagement, retention, loyalty as well as increase customer nett yield.Optimized marketing and advertising expenditure via sound analytical and strategic marketing approaches that helped increased return-on-investments as well. Co-lead in successfully securing series A and B funding for a tech start-ups businessFormed new strategic alliances and secured new business as well as marketing partnerships that expanded revenue channels, brand reach and engagement as well as improved customer loyalty.Revived and rejuvenated ailing brands by repositioning a positive re-entry into the market.Elevated employer of choice branding and provided fresh marketing strategies and approaches for talent recruitment for HR teams.Build new high performing marketing structures and teams that optimized the marketing function and capabilities for organizations.
Evolution Wellness Group
View- Website:
- evolutionwellness.com
- Employees:
- 412
-
Head Of Marketing, Communication And Brands (My And Id)Evolution Wellness GroupKuala Lumpur, My
-
Head Of Marketing, Communication & Brands (My & Id)Evolution Wellness Group Oct 2023 - PresentFederal Territory Of Kuala Lumpur, MalaysiaKey Role & Responsibilities: Marketing Leadership and Direction setting, Strategy, Planning, Objectives and KPI setting, Budgeting, Analysis and Optimization/Improvements. Define and lead brand marketing communication strategy for all brands including direction and key objectivesCreative and content concept directing and ensuring quality for all content and channel output. Build, develop and manage marketing team and structure.Process and workflow setup for all marketing functions and requests. Ensuring all department stakeholders and marketing support for them are managed well by the team.Periodic marketing operations, performance audit and reporting.Preparation and presentation of performance analysis and strategic reports for monthly stakeholder meetings, including EXCO meetings, Operations meetings, Inter-department co-ordination meetings.Key Achievements:Build a new high performing team and revised structure in the last 8 months since joining which has resulted in improved marketing operations efficiencies by 40% on daily work output. Reduced Digital Cost Per Lead by 66% from RM90 to RM30 through optimizing digital paid strategy campaigns. Improved organic lead generation by 30% through more effective content plan and optimization. 360 new brand positioning campaign for Fitness First and Celebrity FitnessFirst ever nationwide body transformation challenge (Breakthu Challenge) which resulted in 1400 participants and boosted PT sales by 30%. Member engagement campaign and event (Fitness Fest) which resulted in 1100 participants, the largest a single day event in history. New brand launch for value-segment brand (GOFit) – brand and campaign strategy and communication deployment – resulting in 1200 leads over a month for new club opening.
-
Head Of Marketing And BrandSocar Malaysia May 2019 - Dec 2022Kuala Lumpur, MalaysiaKey Role & Responsibilities: Marketing Leadership and Direction setting, Strategy, Planning, Objectives and KPI setting, Budgeting, Analysis and Optimization/Improvements. Define and lead brand marketing communication strategy for all brands including direction and key objectivesCreative and content concept directing and ensuring quality for all content and channel output. Build, develop and manage marketing team and structure.Process and workflow setup for all marketing functions and requests. Ensuring all department stakeholders and marketing support for them are managed well by the team.Periodic marketing operations, performance audit and reporting.Preparation and presentation of performance analysis and strategic reports for monthly stakeholder meetings, including EXCO meetings, Operations meetings, Inter-department co-ordination meetings.Key Achievements:Build a new high performing team from a 3-member team to a 23-strong member team which has streamlined marketing operations efficiencies by 70% and improved work output capacity by 15x.Reduced marketing acquisition costs by 8x from RM430 to RM65 per members through optimizing mobile app download marketing and digital strategies.Developed effective holistic brand marketing campaigns and communications frameworks which improved brand awareness score from 2/10 to 9/10. ‘Drive a Mini for RM10’ campaign – which resulted in boost of app downloads by 2X in first 4 months. Introduced and establish the CRM platform for the organization which helped improved acquisition by 3x, improved retention by 2x, whilst boosting ARPM (average revenue per member) by 4x.Launched Trevo (new brand) in Indonesia successfully acquiring 250k new members within first 3 months. Developed, launched and marketed new product/service offerings – Socar Business Mobililty, Frontliners Mobility, One-Way to Airport, SOCAR+ (Driver service). -
Managing DirectorPhenomena Creative Communications Apr 2017 - May 2019Kuala Lumpur, MalaysiaBrand Marketing Strategies and Creative Communications for various clients across diverse industries including successful brand marketing campaigns for brands such as Rolls Royce, BMW, Proton, STM Goods, Matrix Development, Continental Tyres APAC and Naza Auto
-
General Manager/Country HeadWunderman Sep 2015 - Feb 2017Kuala Lumpur, MalaysiaDefining.Building.Growing.Managing.Leading.Innovating. Lead and rebuild the entire Malaysian operations. Repurposed the new business vision, plan and goals, along with setting in place the right team, right offerings and right clients in place. Providing Strategic leadership and creative direction for clients and brands across Digital, CRM and Brand Communications. Rebuilt a new strong and talented team in Malaysia providing relevant skillets for the business that are goals orientated and driven. Revamped client list including the analysis and removal of margin-depleting clients and anchored a new set of clients including new client and project wins for the agency. Set in place a new culture of performance yet rewarding and fun for the team. Established and opened doors to new partnerships that will help support the business in the areas of performance marketing, social media, database expertise, media planning and management. -
Head/Director Of Crm & Direct Marketing At Leo Burnett/Arc WorldwideLeo Burnett Mar 2005 - Aug 2015Kuala Lumpur, MalaysiaHead and manage the operations of the CRM, Direct Marketing, B2B Marketing, Property & Lifestyle Integrated Marketing Services of the agency. Providing strategic and creative solutions for clients to engage with their consumers/trade partners better either to attract, acquire, grow, protect, retain their share of business and driving advocacy ultimately. -
Head Of Publicis Dialog (Crm & Activation)Publicis 2002 - 2005Selangor, MalaysiaHeading the business development and management of team, clients an operations for CRM, Digital and Activation services offered by the agency. Involved in all major integrated brand work and pitches. -
Account Director/Head Of Digital Operations - Ogilvyone InteractiveOgilvyone Worldwide 1999 - 2001Kuala Lumpur, MalaysiaAccount lead on major clients portfolios and co-lead/management of the operations and function of the division. -
Account DirectorEd Press 1997 - 1999Petaling Jaya, SelangorMarketings Services, Events and Public Relations
-
Creative Services Head/Art DirectorKayzn Klerr 1996 - 1997Kuala Lumpur, MalaysiaOverall Creative Management & Quality
Jason John Education Details
-
A - Higher Distinction -
Marketing Communications - Advertising Major
Frequently Asked Questions about Jason John
What company does Jason John work for?
Jason John works for Evolution Wellness Group
What is Jason John's role at the current company?
Jason John's current role is Head of Marketing, Communication and Brands (MY and ID).
What schools did Jason John attend?
Jason John attended Deakin University, Limkokwing University Of Creative Technology.
Not the Jason John you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial