Jason J. Robinson Email & Phone Number

Healdsburg, Ca, Us

Sonoma County, California

• Brand management of all sales including private experiences, tasting room and wine clubs. • Increased overall sales by 137% in five years. • Established a new tasting room in Healdsburg nurturing industry referrals and visitation. • Managed outside DTC local and Southern California mass-attended events. • Maintained and increased on/off premise local wine placements within Sonoma County. • Cost control, budgeting, sales forecasts, production forecasts, inventory control. • Fostering and maintaining long-standing relationships with maximum club conversion rates.• Managing bottling supplies including ordering new vintage labels, corks, glass and capsules.• Programs utilized: Commerce7, Vinoshipper, Microsoft Office, Shopify, Adobe Creative Suites.

Healdsburg, California

18,000 case winery with close to half the annual production sold wholesale and half sold DTC.• Responsible for all sales channels and building a new three-tier network of distributors. • General Management contributions including tasting room, wine club, special events, industry organizations, referral partners and private label programs. • Maintaining and increasing on/off premise local placements by18% within Sonoma County. • Developing distributor relationships and individual market strategies, pricing, and projections. • Effectively engaging with distributor sales force and education of brand for increased sales. • Evaluating and managing yearly CapEx and Opex against established budgets. • Updates to sales and marketing materials, COLA’s, brand registrations and compliance. • Reporting of sales activities and results from external participation and marketing strategies. • Launched six elevated experiences including sit-down tastings in the cave and a Wine Safari. • Wine submissions for review to top publications fostering wine writer and blogger relationships. • Conducting seminars, outside tastings including wine festivals and offsite winemaker dinners. • Programs utilized: AMS, Wine Direct, ShipCompliant, Microsoft Office

Spire Collection At Field Stone Vineyard, Healdsburg, California

• Managed the transition of retail and wholesale operations to Jackson Family Wines. • Gathered a team of Estate Hosts to coordinate sales of luxury wine brands and experiences. • Fostering existing member relations. Retention and education about transition and new wines. • Monitoring tasting room performance and sales trends, adjusting business strategies as needed to hit target revenue. • Submitting direct shipping compliance reports and payments through ShipCompliant program. • Establishing and maintaining visual presentation of tasting room consistent with brand image. • Programs utilized: eWinery, VinSuite, JDE, WineShipping, Microsoft Office, UPS/FedEx.

Healdsburg, California

Historic 9,000 case winery with half its annual production sold wholesale and half sold DTC• Brand management including wholesale wine package redesign and product relaunch. • Responsible for all sales including 3-tier, tasting room, wine clubs and on/off premise events increasing total sales by 40% in just over five years. • COLA wine submissions to TTB and monthly direct shipping compliance through ShipCompliant. • Managed the domestic distributor portfolio including quarterly market visits to multiple states. • Increased wholesale sales and solidified six new states/distributors to the portfolio. • DTC Staff selection, management, training and motivation including supervising wine club quarterly packing/shipping. • Lead club growth to over 1900 new members in five years. Creation of wine club newsletters and print advertising. • Developed a press kit for wholesale and wine writers including redesigned tech data sheets. • Website and e-commerce sales management including social media marketing. • Cost control, budgeting, sales forecasts, inventory control and bonus/incentive tracking. • Wine submissions to top publications and fostering wine writer/blogger relationships. • Co-founded Taste Destination 128 organization promoting four events a year. • Programs utilized: VinNow, Constant Contact, Vertical Response, Microsoft Office.

15,000 case winery with an established international distribution.• Direct-to-consumer sales management including tasting room, four wine clubs and all special events on and off site. • Increased sales by over 14% in less than one year in a down economy. • Generated over 475 new club members within one year. • Website and e-commerce sales management including social media. • Cost control, budgets, sales forecasts, inventory control and bonus/incentive tracking. • Responsible for hiring, training, supervising and educating the tasting room staff. • Coordination and promotion of over twenty-five events for 2009. • Outside wine sales including promoting restaurant BTG programs and incentives for their staff. • Coordinated tasting room promotions, sales, and marketing. • Designed brand advertising including marketing materials, winery brochures and quarterly newsletters.

One of the largest US based importers/wholesalers in California. Annual revenues in excess of $51 million and over 200 employees. • Increased sales by over 11% in one year during a down economy. • Brand positioning, pricing, placement strategies, promotions, and managing key account growth. • Launched and marketed new product lines. Presented market trend reports to management. • Uncovered, prospected and secured new business clientele by researching high traffic areas. • Advanced wine education through monthly training meetings.

150,000 case winery with an established international distribution of over $9.1 million in yearly revenue. • Increased sales by 34% in less than one year. • Responsible for the direct-to-consumer sales management including tasting room, three wine clubs, and all special events. • Managed, organized, and increased membership growth over 104% within one year. • Website and e-commerce sales management. • Created a high-volume profit center for club members and limousine groups. • Managed a staff of twelve including hiring, scheduling, and payroll • Full P&L responsibility. Cost control, sales forecasts, inventory control, and bonus tracking.

Key Leader for this wine producer increasing group tourism by 134% and generating up to $90,000 in group gross profits monthly. • Responsible for the direct-to-consumer sales management including tasting room, special events and established three new wine clubs. • Increased net profits 405% in just under ten years. • Increased wine club membership to over 5,100 and yearly club gross profits over $750,000. • P&L responsibility including inventory control, sales forecasts and bonus/incentive tracking. • Coordinated tasting room marketing including website and e-commerce management. • Designed brand advertising, marketing materials, winery brochures, and quarterly newsletters. • Established three new wine clubs. • Conceptualized and developed a Pinot Noir Blending Kit for consumers to create their own special wine blends at home. • Large group tour development and implementation. • Board member of non-profit Hospitality de Los Carneros, organizing three major events a year.

Voice-Over Training For Tv And Radio Advertising

Voice-over training for TV and Radio advertising

Viticulture, Wine Marketing And Sales

Fall 1992, Dean’s Highest Honors (G.P.A. 3.75) Spring 1993, Dean’s High Honors (G.P.A. 3.52)

Education record

Wset - Level 1