Jason Katz

Jason Katz Email and Phone Number

Founder and Principal @ Growth Engines powered by GMA
New York, NY, US
Jason Katz's Location
New York City Metropolitan Area, United States, United States
Jason Katz's Contact Details
About Jason Katz

Deep experience guiding ecommerce, software, and marketplace companies through multiple growth phases from market acceptance to scalable revenue via performance marketing, CRM databases, and data management across B2B, B2C, and B2B2C. Assist larger companies with software negotiations. Consistently increase revenue & earnings as Executive in Fortune 500 and Startups.Naturally question status quo, break down silos, synthesize complexity with ease, and solve challenging problems. Adept at recruiting and mentoring talent. Foster collaborative environment of teamwork as leader of teams and in-depth partnerships, for maximum creativity, innovation, & results.<><><><><><><><><><><><><><><><><><>PERFORMANCE MARKETING & GROWTH: Strategy| Go To Market| Digital Marketing| Partnerships| Product Management| Building Teams| Leadership| Biz Dev| Branding| Social Media| Growth| Meta| Facebook| Google| LinkedIn| ABM| Customer Experience| TV| Podcast| Social Ads| Pay Per Click (PPC/SEM)| Lead Gen| Demand GenCRM DATABASES, BUSINESS SYSTEMS, DATA, & MARTECH: Customer Relationship Management (CRM) Databases| System Integrations & Migrations| Customer Data Platform (CDP)| Multi-Touch Attribution| Account Based Marketing (ABM)| Marketing Operations| Lifetime Value (LTV)| Analytics| Demand Side Platform (DSP)| Personalization| Vendor Management| Marketing AutomationSAAS SOFTWARE: Meta Ads| Facebook Ads| Google Ads| LinkedIn Ads| TikTok Ads| Bing Ads| Pinterest Ads| Snapchat Ads| ClickGuard| Shopify| Fairing| Elevar| OpenSend| Hubspot| Salesforce| Microsoft Dynamics| Zoho| Pipedrive| DealHub| Jira| Trello| Clickup| Asana| Basecamp| Slack| Teams| Mural| Segment| Google Tag Manager| PowerBI| Google Analytics| Klaviyo| Mixpanel| Marketo| Pardot| Mailshake| Interseller| Klenty| LeadLander| LeadFeeder| D&B| Clearbit| Braze| Mailchimp| Kochava| AppsFlyer| TypeForm| Unbounce| Google Search Console| SEMrush| Ahrefs| BuzzSumo| Screaming Frog| Yoast| WordPress| Wordpress| Elementor| SquarespaceCONNECTED DEVICES: Mobile App (iOS, Android)| Over The Top (OTT)| Subscription Video on Demand (SVOD)| Streaming Player (Roku, Apple TV, Amazon Fire TV, Chromecast)| Game Console (PlayStation, Microsoft Xbox)| Connected TV (Samsung,Sony)

Jason Katz's Current Company Details
Growth Engines powered by GMA

Growth Engines Powered By Gma

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Founder and Principal
New York, NY, US
Jason Katz Work Experience Details
  • Growth Engines Powered By Gma
    Founder And Principal
    Growth Engines Powered By Gma
    New York, Ny, Us
    View
  • Growth Marketing Advisors
    Founder & Principal
    Growth Marketing Advisors May 2016 - Present
    White Plains, New York, Us
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  • Naasive
    Co-Founder, Coo & Cfo
    Naasive Aug 2020 - Present
    White Plains, Us
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  • Time Study
    Head Of Growth
    Time Study Apr 2019 - Dec 2022
    Richmond, Va, Us
    View
  • Shutterstock
    Head Of Marketing Technology
    Shutterstock Aug 2017 - Aug 2018
    New York, Ny, Us
    Lead MarTech for global creative platform and ecommerce B2C & B2B marketplace for images, video, and music. - Restructure MarTech stack for more cohesive customer experience and millions in savings. - Revamp Ad Ops for 30% faster delivery, QA precision, and tag monitoring for site performance. - Improve collaboration: 1) Modernize lead management 2) Create enterprise architecture vision & roadmap for Sales, Marketing, and Customer Care incl. customer data platform and data engineering 3) Enhance 20-language non-API translations 4) Challenge Google, Oracle, & Salesforce partners.
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  • Houghton Mifflin Harcourt
    Vice President Of Marketing
    Houghton Mifflin Harcourt Jun 2016 - May 2017
    Boston, Massachusetts, Us
    Curious World Acquired by Figjam Group's Sandbox & CoLead marketing for global education leader; 40 apps (incl. Curious George) and two websites (incl. Channel One News). - Lifted conversion 30% by building product marketing go-to-market process and marketing technology (MarTech) stack of customer data platform (CDP) and cross-channel customer relationship management (CRM), incl. email, push, mobile, and social. - Doubled revenue and lowered cost per acquisition (CPA) 60% via branding & paid ads re-launch. - Revitalized Apple and NBC Universal partnerships, securing millions of incremental impressions.
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  • Hooklogic, Inc. (Acquired By Criteo In 2016)
    Senior Director Of Marketing
    Hooklogic, Inc. (Acquired By Criteo In 2016) Jul 2015 - Mar 2016
    Paris, Us
    Acquired by Criteo SARan B2B marketing operations, demand gen, and parts of product marketing for retail (incl. Walmart, Target, Best Buy) & travel (incl. Expedia, Marriott) e-commerce sites native ad exchange. - Helped beat revenue goal 10% and double valuation by leading website product marketing & MarTech redesign. - Decreased cost per qualified lead 10 times via lead management, media mix, and optimization. - Grew email program over 300% through data mining CRM and Marketing Automation.
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  • Qello, Llc
    Senior Vice President Of Marketing
    Qello, Llc Jul 2013 - Jun 2015
    Acquired by Stingray Group Inc and Singpoli GroupManaged marketing & partnerships for B2C concert video streaming subscription service for connected devices and B2B version for artists & brands. - Led B2B product marketing incl. vision, collateral, demo, and The Doors & Guitar Center deals for new revenue source. - Increased B2C user growth 5x, conversion 4x, and LTV 25% with CPA 4x decrease by building digital marketing infrastructure incl. CDP, attribution, x-device experiences, CRM, and SEO. - Managed Roku, Guitar Center, & artist partnerships securing millions of incremental impressions.
  • American Express
    Director Of Marketing
    American Express Jun 2005 - Jun 2013
    New York, Ny, Us
    US Bank Credit Card Portfolio Re-Built Following Delta Acquiring Northwest AirlinesDirector of Marketing (2012-2013)- Oversaw customer engagement for digital wallet “startup” Serve, managing marketing automation emails for 10+ feature & product launches which increased active customer base in multiples. - Increased email open and click-through rates 25% through creative refresh of design & copy.Senior Product Marketing Manager (2010 – 2012)- Re-launched lost wallet protection product which lifted revenue and income 20% with improved product, branding, contract (with better margins), data security (PCI DSS), and digital transformation via new website and email. - Supervised identify theft product portfolio through Consumer Financial Protection Bureau (CFPB) regulatory investigation. Successfully protected tens of millions in annual revenue. Senior Manager of Product Marketing & Partnerships (2008 – 2010)- Integrated native ads and data management platform (DMP) in Delta.com for 20x lift to conversion. Served pre-approved offers during ticket purchases based on real-time lookup of 1st, 2nd, and 3rd party data with instant account for immediate use. Supported B2B product marketing and rollout to rest of co-brand card partners. - Headed multi-channel campaign sequence, acquiring hundreds of thousand highest-value Northwest customers at 10 times average response rates in less than 6 months.Marketing Manager (2006 – 2008)- Initiated program for Delta employees, promoting co-brand card to passengers for cash incentive directly in paycheck. Acquired tens of thousands customers and then grew program 100%+ y/y. - Increased telemarketing revenue 6x faster than costs and refer-a-friend response rates.- Directed strategic cobrand projects to grow Delta cobrand portfolio, incl modeling decision to build, not buy, US Bank NW portfolio post-merger, and launch key digital product feature. Product Marketing Summer Intern (2005)
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  • Nera Economic Consulting
    Consultant
    Nera Economic Consulting Mar 2001 - Apr 2004
    New York, Ny, Us
    A Marsh & McLennan Company
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  • Luminant Worldwide
    Internet Consultant
    Luminant Worldwide Jun 2000 - Feb 2001
    Us
    Acquired by Lante (Acquired by SBI Group Companies)
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  • National Basketball Association
    Marketing And Sales Intern
    National Basketball Association Jun 1999 - Aug 1999
    New York, Ny, Us
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  • Home Box Office
    Marketing Intern
    Home Box Office Jun 1998 - Aug 1998
    New York, Ny, Us
    View
  • Comedy Central
    Finance Intern
    Comedy Central Jun 1997 - Aug 1997
    New York, Us
    View

Jason Katz Education Details

  • Columbia Business School
    Columbia Business School
    Marketing & General Management
  • Brandeis University
    Brandeis University
    Economics
  • Haftr
    Haftr

Frequently Asked Questions about Jason Katz

What company does Jason Katz work for?

Jason Katz works for Growth Engines Powered By Gma

What is Jason Katz's role at the current company?

Jason Katz's current role is Founder and Principal.

What is Jason Katz's email address?

Jason Katz's email address is ja****@****llo.com

What is Jason Katz's direct phone number?

Jason Katz's direct phone number is +191740*****

What schools did Jason Katz attend?

Jason Katz attended Columbia Business School, Brandeis University, Haftr.

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