Jason Katz Email & Phone Number

New York, Ny, Us

White Plains, New York, Us

White Plains, Us

Richmond, Va, Us

New York, Ny, Us

Lead MarTech for global creative platform and ecommerce B2C & B2B marketplace for images, video, and music. - Restructure MarTech stack for more cohesive customer experience and millions in savings. - Revamp Ad Ops for 30% faster delivery, QA precision, and tag monitoring for site performance. - Improve collaboration: 1) Modernize lead management 2) Create enterprise architecture vision & roadmap for Sales, Marketing, and Customer Care incl. customer data platform and data engineering 3) Enhance 20-language non-API translations 4) Challenge Google, Oracle, & Salesforce partners.

Boston, Massachusetts, Us

Curious World Acquired by Figjam Group's Sandbox & CoLead marketing for global education leader; 40 apps (incl. Curious George) and two websites (incl. Channel One News). - Lifted conversion 30% by building product marketing go-to-market process and marketing technology (MarTech) stack of customer data platform (CDP) and cross-channel customer relationship management (CRM), incl. email, push, mobile, and social. - Doubled revenue and lowered cost per acquisition (CPA) 60% via branding & paid ads re-launch. - Revitalized Apple and NBC Universal partnerships, securing millions of incremental impressions.

Paris, Us

Acquired by Criteo SARan B2B marketing operations, demand gen, and parts of product marketing for retail (incl. Walmart, Target, Best Buy) & travel (incl. Expedia, Marriott) e-commerce sites native ad exchange. - Helped beat revenue goal 10% and double valuation by leading website product marketing & MarTech redesign. - Decreased cost per qualified lead 10 times via lead management, media mix, and optimization. - Grew email program over 300% through data mining CRM and Marketing Automation.

Acquired by Stingray Group Inc and Singpoli GroupManaged marketing & partnerships for B2C concert video streaming subscription service for connected devices and B2B version for artists & brands. - Led B2B product marketing incl. vision, collateral, demo, and The Doors & Guitar Center deals for new revenue source. - Increased B2C user growth 5x, conversion 4x, and LTV 25% with CPA 4x decrease by building digital marketing infrastructure incl. CDP, attribution, x-device experiences, CRM, and SEO. - Managed Roku, Guitar Center, & artist partnerships securing millions of incremental impressions.

New York, Ny, Us

US Bank Credit Card Portfolio Re-Built Following Delta Acquiring Northwest AirlinesDirector of Marketing (2012-2013)- Oversaw customer engagement for digital wallet “startup” Serve, managing marketing automation emails for 10+ feature & product launches which increased active customer base in multiples. - Increased email open and click-through rates 25% through creative refresh of design & copy.Senior Product Marketing Manager (2010 – 2012)- Re-launched lost wallet protection product which lifted revenue and income 20% with improved product, branding, contract (with better margins), data security (PCI DSS), and digital transformation via new website and email. - Supervised identify theft product portfolio through Consumer Financial Protection Bureau (CFPB) regulatory investigation. Successfully protected tens of millions in annual revenue. Senior Manager of Product Marketing & Partnerships (2008 – 2010)- Integrated native ads and data management platform (DMP) in Delta.com for 20x lift to conversion. Served pre-approved offers during ticket purchases based on real-time lookup of 1st, 2nd, and 3rd party data with instant account for immediate use. Supported B2B product marketing and rollout to rest of co-brand card partners. - Headed multi-channel campaign sequence, acquiring hundreds of thousand highest-value Northwest customers at 10 times average response rates in less than 6 months.Marketing Manager (2006 – 2008)- Initiated program for Delta employees, promoting co-brand card to passengers for cash incentive directly in paycheck. Acquired tens of thousands customers and then grew program 100%+ y/y. - Increased telemarketing revenue 6x faster than costs and refer-a-friend response rates.- Directed strategic cobrand projects to grow Delta cobrand portfolio, incl modeling decision to build, not buy, US Bank NW portfolio post-merger, and launch key digital product feature. Product Marketing Summer Intern (2005)

New York, Ny, Us

A Marsh & McLennan Company

Us

Acquired by Lante (Acquired by SBI Group Companies)

New York, Ny, Us

New York, Ny, Us

New York, Us

Master Of Business Administration - Mba, Marketing & General Management

Ba, Economics

Education record