Jason Killgore Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

As the Senior Vice President of Global Digital Accounts and Revenue Optimization at Warner Music Group, I lead a global team of 16 employees across specialized units. Our collective focus is on driving strategic growth, optimizing revenue streams, and implementing pioneering solutions.Key Responsibilities and Achievements:Board Observer Seat for Lick'd: I've served as the Warner Music Group board observer seat for Lick'd, gaining insights into emerging trends in the digital… Show more As the Senior Vice President of Global Digital Accounts and Revenue Optimization at Warner Music Group, I lead a global team of 16 employees across specialized units. Our collective focus is on driving strategic growth, optimizing revenue streams, and implementing pioneering solutions.Key Responsibilities and Achievements:Board Observer Seat for Lick'd: I've served as the Warner Music Group board observer seat for Lick'd, gaining insights into emerging trends in the digital content industry, keeping us at the forefront of developments.Python and SQL Proficiency: Proficient in Python and SQL, I've developed custom scripts to automate processes and efficiently track initiatives, contributing to operational optimization.$32 Million in Revenue Generation: In fiscal 2023, my team and I generated an impressive $32 million in incremental revenue for Warner Music Group.Team Leadership: I effectively manage a diverse global team, including:- YouTube Account Management Team: Optimizing the YouTube network, conducting YouTube data analysis tasks, and guiding content strategy.- Content Protection Team: Providing 24/7 support, Commercial platform monitoring, and overseeing content protection.- Dedicated Support Team: Managing a high-volume inbox and efficiently resolving support requests across YouTube, TikTok, Meta (formerly Facebook), and SoundCloud.- Revenue Optimization Team: Handling SoundExchange rights, resolving claims conflicts, and optimizing longform video content.My experience reflects my ability to drive revenue growth, innovate, and lead diverse teams in the dynamic digital content landscape. I am dedicated to exploring new opportunities and fostering industry excellence. Show less

Greater New York City Area

As the VP of Global Digital Accounts at Warner Music Group, I've spearheaded transformative efforts to enhance our digital presence, particularly on YouTube. Here are the key highlights:Doubling Revenue: In my first three years, we achieved a remarkable feat – doubling Warner Music Group's YouTube revenue. This milestone reflects our commitment to strategic growth and innovation.Cross-Departmental Collaboration: I've collaborated seamlessly across finance, data, legal, sales… Show more As the VP of Global Digital Accounts at Warner Music Group, I've spearheaded transformative efforts to enhance our digital presence, particularly on YouTube. Here are the key highlights:Doubling Revenue: In my first three years, we achieved a remarkable feat – doubling Warner Music Group's YouTube revenue. This milestone reflects our commitment to strategic growth and innovation.Cross-Departmental Collaboration: I've collaborated seamlessly across finance, data, legal, sales, business development, and supply chain departments to optimize our YouTube pipeline for efficiency and profitability.Data-Driven Transformation: Leading the overhaul of our YouTube data structure, analysis, and reporting, we've harnessed data for informed decision-making and content optimization.Innovative Solutions: Guiding my team, we've created an internal optimization tool and fostered partnerships with third parties to develop global-scaled YouTube solutions, enhancing our competitive edge.Strategic Vision: I played a pivotal role in strategizing and advising on the setup of a YouTube sales arm within Warner Music Group, including evaluating and participating in the acquisition of Uproxx.Global Certification Initiative: Collaborating with YouTube, we executed a global certification initiative, certifying over 200 WMG employees in YouTube expertise, strengthening our digital capabilities.Data-Driven Insights: Proficient in Python, I've developed scripts to regularly audit our YouTube network through the YouTube API, enabling us to uncover new opportunities and revenue streams. Show less

Greater New York City Area

As the Director of YouTube Operations and Strategy at Complex Media, I've been instrumental in optimizing our multi-channel YouTube network, fostering growth, and driving performance. Key highlights include:Network Expansion: I've overseen Complex's multi-channel YouTube network, strategically growing the main channel from 20,000 subscribers and 800,000 monthly views to an impressive 1.5 million subscribers and 40 million+ monthly views. I've also developed a multi-channel network… Show more As the Director of YouTube Operations and Strategy at Complex Media, I've been instrumental in optimizing our multi-channel YouTube network, fostering growth, and driving performance. Key highlights include:Network Expansion: I've overseen Complex's multi-channel YouTube network, strategically growing the main channel from 20,000 subscribers and 800,000 monthly views to an impressive 1.5 million subscribers and 40 million+ monthly views. I've also developed a multi-channel network, expanding from one channel to 82 channels.Best Practices Implementation: I've implemented YouTube best practices for various content categories, ensuring high-quality content for Complex News, Complex Originals, 4 Owned & Operated channels, and 76 network partner channels.Data-Driven Insights: I've collaborated with the Business Intelligence department to create data dashboards, enabling data-driven decision-making for content strategy and performance optimization.Effective Communication: Internally and externally, I've communicated YouTube strategy, collaborating with departments to create company YouTube best practices documentation and partner optimization checklists.Brand Partner Strategies: I've advised Complex's brand marketing department on YouTube strategies for key partners, enhancing collaborations and content strategies with partners like Mountain Dew, Pepsi, Champs, and Ciroc.Network Partner Management: I've managed relationships with network partners, addressing requests, resolving issues, and strategically guiding partners for future growth and content tactics Show less

Greater New York City Area

As the YouTube Manager at Complex Media, I was tasked with the strategic creation and management of Complex's multi-channel YouTube network from the ground up. My key responsibilities and accomplishments include:Network Establishment: I was brought in to spearhead the development of Complex's multi-channel YouTube network, where I managed all facets, from strategy formulation to day-to-day operations, ensuring the network's successful inception.Employee Training and… Show more As the YouTube Manager at Complex Media, I was tasked with the strategic creation and management of Complex's multi-channel YouTube network from the ground up. My key responsibilities and accomplishments include:Network Establishment: I was brought in to spearhead the development of Complex's multi-channel YouTube network, where I managed all facets, from strategy formulation to day-to-day operations, ensuring the network's successful inception.Employee Training and Certification: I played a crucial role in training and supervising 15 employees, helping them achieve YouTube certification by overseeing their training and testing program. This initiative enhanced our team's YouTube expertise.Team Expansion: I hired and trained 3 full-time employees who played a pivotal role in overseeing daily YouTube tasks, contributing to efficient operations.MCN Strategy: I developed and implemented an overall YouTube Multi-Channel Network (MCN) strategy, fostering growth and performance optimization within the network.Partner Integration Process: I created and formalized the YouTube MCN partner invitation and integration process, streamlining and optimizing the onboarding of network partners.DFP Implementation: I effectively managed the implementation of DoubleClick for Publishers (DFP) across our YouTube network, ensuring seamless and efficient ad operations. Show less

New York City Metropolitan Area

As a YouTube Strategy Consultant at Hearst Magazines, I had the privilege of working with some of Hearst Magazine's flagship brands, including Cosmopolitan, Seventeen, Elle, Delish, Harper's Bazaar, and Esquire. My primary responsibilities included:Brand Evaluation: I conducted in-depth evaluations of Hearst Magazine's major brands on YouTube. This involved a thorough analysis of each brand's YouTube presence, identifying strengths and weaknesses, and providing an overview to help shape… Show more As a YouTube Strategy Consultant at Hearst Magazines, I had the privilege of working with some of Hearst Magazine's flagship brands, including Cosmopolitan, Seventeen, Elle, Delish, Harper's Bazaar, and Esquire. My primary responsibilities included:Brand Evaluation: I conducted in-depth evaluations of Hearst Magazine's major brands on YouTube. This involved a thorough analysis of each brand's YouTube presence, identifying strengths and weaknesses, and providing an overview to help shape their digital strategies.Strategic Collaboration: Working closely with each brand's team, I facilitated collaborative efforts to develop a tailored YouTube action plan. This encompassed crafting content strategies, show formats, and YouTube optimization strategies to enhance the brands' performance on the platform. Show less

New York, Ny

As the Sr. New Media Manager at Ultra Music, I led the YouTube video strategy, managed multiple channels and video partners, and achieved remarkable results, including:Channel Growth: Under my leadership, Ultra Music grew to become the #3 YouTube Music channel and the #11 YouTube channel, with 1.9 million subscribers, 2.2 billion views overall, and 2,000+ subscribers per day by the end of my tenure.Strategic Leadership: I spearheaded the YouTube strategy, collaborating with… Show more As the Sr. New Media Manager at Ultra Music, I led the YouTube video strategy, managed multiple channels and video partners, and achieved remarkable results, including:Channel Growth: Under my leadership, Ultra Music grew to become the #3 YouTube Music channel and the #11 YouTube channel, with 1.9 million subscribers, 2.2 billion views overall, and 2,000+ subscribers per day by the end of my tenure.Strategic Leadership: I spearheaded the YouTube strategy, collaborating with various divisions to align brand and advertiser programs, ensuring global success.In-House Production: I directed in-house video production, maintaining quality control for videos across platforms such as YouTube, iTunes, MTV, VEVO, and promo pools.Best Practices and Process Optimization: I identified YouTube channel best practices and authored process documents for efficient video receipt, creation, and storage across supply chains.Content Distribution: I managed content delivery via Sony Music Digital Distribution systems for distribution to global commercial partners.My experience reflects my ability to drive channel growth, enhance content quality, and foster strategic collaboration. Show less

New York, New York, United States

As the New Media Manager at Ultra Music, I was entrusted with pivotal responsibilities, including:YouTube Channel Management: Hired and promoted to manage Ultra Music's YouTube channel from front-end to back-end. Spearheaded the overall YouTube strategy, encompassing optimization, monetization, distribution, deployment, scheduling, video content, quality control, and more.Audio Asset Management: Managed housing, promotions, and delivery of various audio assets to industry VIPs… Show more As the New Media Manager at Ultra Music, I was entrusted with pivotal responsibilities, including:YouTube Channel Management: Hired and promoted to manage Ultra Music's YouTube channel from front-end to back-end. Spearheaded the overall YouTube strategy, encompassing optimization, monetization, distribution, deployment, scheduling, video content, quality control, and more.Audio Asset Management: Managed housing, promotions, and delivery of various audio assets to industry VIPs and professionals, spanning radio, DJ pools, A&R, and other labels, using Play MPE.Video Distribution: Delivered and distributed videos using Warner/ADA systems, ensuring broad exposure for Ultra Music's content.My achievements included:- Channel Growth: I built Ultra Music's YouTube channel from an unknown entity to a Top 100 Channel, significantly enhancing its online presence and reach.- Top Music Video: I was recognized for posting, promoting, and marketing the #1 viewed music video on YouTube in 2009, showcasing my ability to drive engagement and visibility.- Content Optimization: I directed all aspects of content creation, optimization, and monetization for our video inventory. This included setting up keywords, video titles, relevant descriptions, and thumbnails across platforms, and ensuring proper promotional features and playlists in collaboration with Marketing, Sales, Social, Edit, and Product teams.- Beatport Presence: I strategically built Ultra Music's presence on Beatport, a top label for dance music. This elevation in status was achieved by pitching, promoting, and featuring releases that reached #1 on Beatport charts. Show less

New York, New York, United States

During my tenure as a Marketing & Digital Distribution Intern at Ultra Music, I had the privilege of working directly with the Head of Marketing, contributing to various promotional and marketing activities, which included:Promotional Support: Collaborated with the Head of Marketing to support promotional and marketing activities, actively participating in content development and distribution, enhancing brand visibility.Content Servicing: Communicated with video outlets to… Show more During my tenure as a Marketing & Digital Distribution Intern at Ultra Music, I had the privilege of working directly with the Head of Marketing, contributing to various promotional and marketing activities, which included:Promotional Support: Collaborated with the Head of Marketing to support promotional and marketing activities, actively participating in content development and distribution, enhancing brand visibility.Content Servicing: Communicated with video outlets to ensure the effective servicing of Ultra Music's videos, fostering broad exposure.My notable accomplishments during this role included:Procedure Streamlining: I successfully streamlined the procedure for promo email fulfillment and distribution, optimizing efficiency in content dissemination.Promotional Material Distribution: I arranged and distributed promotional and marketing materials to promote album releases, playing a crucial role in enhancing the visibility of Ultra Music's music.Promotional Packet Assembly: I assembled promotional packets, which involved tasks such as burning CDs, printing CD labels, and copying one sheets and press releases, contributing to the effective dissemination of promotional content. Show less

New York, New York, United States

As an Assistant Engineer / General Assistant at Sony Music, I played a vital role in creating an environment conducive to artist and client creativity. My responsibilities included:Session Management: I efficiently managed session setup and breakdown, which involved recalling, setting up, and patching equipment, ensuring seamless recording processes.Equipment Expertise: I leveraged professional outboard gear and large format consoles to contribute to the recording and production… Show more As an Assistant Engineer / General Assistant at Sony Music, I played a vital role in creating an environment conducive to artist and client creativity. My responsibilities included:Session Management: I efficiently managed session setup and breakdown, which involved recalling, setting up, and patching equipment, ensuring seamless recording processes.Equipment Expertise: I leveraged professional outboard gear and large format consoles to contribute to the recording and production process.During my tenure, I had the privilege of recording numerous top musicians, including Jay-Z, Snoop Dogg, Britney Spears, Usher, and Cassie. My experience reflects my dedication to providing essential support in the recording studio and collaborating with renowned artists. Show less

B.S., Music Business And Audio Production

Bachelor of Science (B.S.), Music Business (4.0 GPA, Magna Cum Laude) & Bachelor of Science (B.S.), Audio Production (4.0 GPA, Magna Cum.

B.S., Psychology

Bachelor of Science (B.S.), Psychology (3.5 GPA), 2002