*Rakuten Symphony acquired Altiostar in August 2021*Led the marketing team and strategy for the company. Responsible for driving awareness and thought leadership around the company's Open vRAN wireless solution, which revolutionized how wireless operators such as Rakuten Mobile are building out cellular networks.

As the company’s Senior Director of Marketing and Corporate Communications, I was responsible for managing all activities related to marketing promotion and positioning for a software services reseller, as well as the development and publication of monthly newsletter. Significant accomplishments include:• Elevated the status of SaaS software across key verticals, including biotechnology, manufacturing, and GovEd, while serving as an Infor ERP and Qlik business analytics partner. • Led the development and implementation of thought leadership content and website/SEO improvements.• Cultivated new customer references, while increasing cadence of corporate communications. • Improved Sales Qualified Lead (SQL) rate by 25% for BDR team by reconfiguring the use of Salesforce to streamline funnel process and optimize use by sales team.• Increased year-over-year Marketing Qualified Leads (MQLs) by 80% upon reviewing and rolling out HubSpot marketing automation.• Generated a 31% increase in press releases and feature level coverage in Boston Business Journal and top channel publications after modifying the company’s communications program.

As the Director of Marketing for Cloud Managed Services, I supervised the promotion and positioning of the company’s cloud managed services group, along with the establishment of relationships with top analyst firms to position the managed services group within a larger market. Significant accomplishments include:• Expanded awareness of the company’s cloud applications and managed services offerings, including network management as a service within the partner community.• Spearheaded the rollout of subscription network equipment service.• Doubled the number of leads from key trade shows, while serving as the marketing lead for the GovEd vertical.

As the Director of Marketing for the Bluesocket Wireless Division, I supervised marketing operations for driving awareness of the company's Wi-Fi solutions. other duties include formulating key messages for the sales team, developing a strong press and analyst presence, and creating cadence of marketing campaigns and collateral. Significant accomplishments include:• Revamped the company’s web presence through the design of a highly effective social media campaign.• Delivered a strong cadence of competitive and sales enablement tools.‬ ‬‬‬• Generated 650 leads and over $1 million in revenue by driving free wireless access point promotion.• Organized a successful webinar program, which resulted in one event with 340 registrations and over a dozen resulting qualified leads.• Introduced e-mail nurture campaigns for end user contacts, which led to click through rates that were 10 times the industry average.

*Extreme Networks acquired Enterasys in November 2013*As Content Marketing Manager, I directed all aspects of daily operations for the content strategy and messaging of $600 million+ network services provider. In addition, I also developed effective marketing content to enable the sales and marketing automation teams with collateral needed to drive pipeline. Significant accomplishments include:• Led the development of content for showcasing the benefits of multiple products, including security, wired, and wireless network solutions.• Accelerated the pace of content development by 200%.• Introduced a customer reference database for identifying the right reference for sales deals.

*Extreme Networks acquired Enterasys in November 2013*In this role, I was the global company lead for public relations and analyst relations programs, while also functioning as the day-to-day contact with PR agency. Significant accomplishments include:• Established the company's online presence online through the design and execution of a social media program encompassing the development and nurturing of Enterasys Twitter, Facebook, and Corporate blog.• Formulated the company’s long-range media strategy and messaging for launches.• Expedited the successful promotion of New England Patriots using Enterasys Wi-Fi at Gillette Stadium, with over 100 pieces of feature coverage in numerous publications including Boston Globe and Forbes.• Secured positive endorsement for the company’s security and networking products in over 12 analyst reports with key firms, including Gartner, IDC, and Forrester.

Cultivated in-depth knowledge of the competitive networking marketplace, was involved in overall company and product positioning and message development, as well as planning and execution of marketing programs. I also led the company's social media efforts, including the development and overall management of the Enterasys Twitter and Facebook pages and the corporate blog.Key Accomplishments:• Developed ROI tool demonstrating the payback on its switching line, with a TCO often half that of the competition.• Greatly increased the online presence of the product, securing placement in buyer's guides, product reviews, and news articles.

Grew from the role of intern to Senior Account Manager, driving promotion and messaging to elevate the brand of B2B high technology clients, which included Lionbridge, Nortel, Polycom, and Mitel. At any one point led three different accounts with over 10 employees across those teams. In addition, I leveraged strong written communications skills to draft press releases, messaging documents and bylines that were placed with top publications. Key Accomplishments:• Responsible for yearly book of revenue from $750,000 to over $1,000,000 for the agency.• Created agency’s up-leveling the message training service, providing a way for clients to speak to the media in Plain English and soundbites around their technology solutions.