Leading new business unit for Americas region focused on 3rd Party channels (wholesale, marketplace, in-venue retailing, etc)

Served as internal consultant supporting Executive team and global Regional leadership teams, with special focus on International Region Growth, Channel Expansion, and Strategic Planning. Established new Regional Growth Planning process for each global Business Region to develop detailed long-range growth plan

Core Responsibility- Hired by founder to run all aspects of business- Reported to Board of DirectorsSales- Delivered strong YOY revenue growth in year two and three- Achieved expansion into 2600+ doors, including Kroger, Target, Amazon, and regional grocery accounts including Central Market, Harmons, Market of Choice, Gelsons, etc.- Developed & sold-in holiday seasonal endcap item in 750 incremental Target doors for holidays 2022- Managed direct relationships with key retail customers and distributors like UNFI, KeHE, and DPI- Researched and onboarded multiple retailer-specific brokers, as well as national grocery sales team- Launched new sales channels – DTC, Amazon, Special Markets (gifting opportunities, QVC, etc)Marketing- Crafted multi-pronged marketing plan, with focus on Shopper, Social Content, Influencer, Loyalty, and PR- Conducted consumer research studies to understand category whitespace and drive overall business strategy Operations - Managed full supply chain network, including two co-manufacturers and three co-packer facilities- Managed complete inventory flow – overseas component sourcing to finished product inventory- Successfully developed and brought-to-market two innovation SKUs in only six months to go directly to Kroger nationwide distributionFinance- Created and managed company P&L and Cash Flow models- Built fundraising pitch decks and models for investor conversations- Partnered with Board and legal team to successfully execute multiple fundraising roundsHuman Resources- Built organizational growth plan to support business growth

Core Responsibility- Managed Amazon, Walmart, and Costco P&L for Callaway Golf & OGIO- Led Category Management and Customer Development sales teams for all large US and Canada national retailers, including Walmart, Amazon, Dick’s Sporting Goods, Costco, PGA Tour Superstore, and others (growth management, joint business planning, analytics, etc)Results- Promoted four times in five years- Exceeded sales budget 2017 – 2021

Moved to California quickly due to family illness. Temporary position while I balanced family needs and looking for the right next opportunity.

Core Responsibility- Led $xxM global graphic T-shirt business - developing global business strategy, sales performance, assortment, production, pricing, forecasting, and inventory managementResults- Promoted twice in three years- Significantly reduced production delays by developing and implementing a new more efficient production process