Jason Knapp Email & Phone Number

San Francisco, Ca, Us

Phoenix, Az, Us

Developing the best Digital Strategies for all OH Partners Clients and loving it.

Irvine, California, Us

At Mazda North American Operations I work directly with our agency partners Garage Team Mazda, Bravo (Hispanic Media), Shift Digital and several other strategic partners to deliver effective marketing plans that meet our Key Performance Metrics and support our brand values at Mazda.I am involved at all levels of media strategy, planning, optimization and reporting for National (T1), Focus Markets, and Tier 3 tactics. Additionally, I maintain and report out on the Fixed Marketing budget which includes spend by car line & media tactic.

Costa Mesa, Ca, Us

In my role at Experian, I am responsible for the most significant portfolio which includes the Real Estate and Financial verticals. My 2014 budget responsibility is $12M+ for Experian and FreeCreditScore.com brands and includes cross department marketing strategy coordination and execution including: mobile, search engine optimization, pay-per-click, display and social media. Responsibilities• Manage largest client portfolio with a $12M annual budget.• Manage content calendar and workflow for Experian and partner newsletter schedule.• Ensure all content is compliant with FTC and CFPB prior to posting.• Cross department communication and interaction with Social, Search, Video and Mobile teams to insure consistency in brand messaging and product offering.• Annual and quarterly budget and forecasting responsibility. • Worked directly with agency of record to develop product briefs, market segmentation, brand messaging, workflow, KPI’s and overall digital strategy.• Optimization strategy for creative elements and text links• Lead team meetings to educate on best practices and review performance.• Utilize analytics to make data driven decisions. (Google Analytics, Omniture)Results Achieved:• Lowered overall cost per acquisition from over $500 to less than $100 in 12 months. • Integrated placements for Turbo Tax resulted in an 82% increase in orders YOY.• Negotiated digital media agreement with Trulia for 2014.• Negotiated digital media agreement with Zillow for 2014.

Cincinnati, Oh, Us

E.W. Scripps Company acquired McGraw-Hill Broadcasting in January of 2012. The acquisition makes E.W. Scripps the largest ABC affiliate in the nation with 13 stations. In addition to broadcasting, Scripps owns and operates 13 Newspapers nationwide and recently won the coveted Edward R. Murrow award for outstanding journalism. In order to facilitate the digital needs for both divisions E.W. Scripps has created Scripps Digital. Responsibilities:• Migrating the 4 McGraw-Hill stations to the Scripps Digital platform• Training of Account Executives, Sales Managers and Coordinators on all new digital products offered by Scripps.• Rollout of Scripps Digital Web Design offering.• Rollout of Scripps Digital SEO offering.• Meet with key accounts and agencies to introduce digital capabilities, access needs, develop and present sales proposals.• Manage new vendor/partner relationships for the newly acquired stations o Google: Adwords o Google Display Network (GDN) o Second Street: Contesting & Social Marketing o Website Design & Search Engine Optimization o Click Fuel: Integrated Reporting Application o NewsOverWireless: Mobile Apps and banners o Bannerlink: Rich Media Integrated Inventory Ad unit o Collective: Display Network o Adap.TV: Video Pre-roll o Pandora: Internet Radio o Competitive research and positioningAchievements• 93.3% Google Reseller Exam – March 2012

New York, Ny, Us

McGraw-Hill’s broadcasting division, reaches eight million viewers through its four ABC affiliates in Denver, Indianapolis, San Diego & Bakersfield. The Information & Media segment operates in over twelve countries with approximately one billion in revenue in 2006.Achievements:• Direct management, marketing and development of four local TV News websites: KGTV, KMGH, WRTV and KERO with over 30 million page views and 3 million visitors monthly.• Strategic business marketing and planning for digital initiatives.• Project management and coordination with media and development partners: Internet Broadcasting, Local.com, CityVoter, LSN, Dayport, BuyWithMe, Outside.In, MojoPages and others.• Launched profitable Group Buying/Daily Deal program• Developed online video publishing process• Managed all local business marketing solutions including marketing videos• Implemented video syndication process.• Managed A-List life style directory contest in 4 markets• Developed reporting for all SMB products across 4 television stations.

Binary Pulse is one of California's preeminent technology marketing firms. For more than a decade, companies large and small have looked to Binary Pulse to help them simplify complex solutions and generate demand.Achievements:• Developed a complete SEO product offering for new and existing clientele. • Create a new revenue stream to grow technology marketing business• Developed SEO proposal creator • Trained staff on SEO and SEM best practices.• Documented all training for future employees.

Irvine, Ca, Us

WebVisible is the leading name in local interactive advertising, providing world-class services and solution including: Search engine marketing, banner campaigns, Pay-per-click management, call tracking and other ROI measurement tools to help local businesses navigate the complexities of online marketing. WebVisible partners with small businesses by providing a turn-key, fully managed, and integrated online marketing solution with predictable pricing and guaranteed results. Achievements:• Created an automated method to create and submit local business listings to Google, Local.com, Yahoo, SuperPages, and YellowPages.• Documented and field mapped the submission process for local business listings.• Mapped over 3500 industry categories and data entry fields to Google’s local business directory product – a process which had been done manually. • Worked with sales management to create directory listing product and pricing models.• Optimize existing landing page templates for search engines in order to generate organic traffic and emphasize local business attributes.• Increased click through rates and user interaction through A/B testing.• Authored: “Optimizing Local Landing Pages” – whitepaper. A complete competitive matrix of the local search market and best practices for local businesses.

Carlsbad, Ca, Us

SEO Inc. is an industry leading provider of Search Engine Optimization (SEO), Pay-Per-Click (PPC) Management organization and web site optimization services. Achievements:• Sold and managed Search Engine Optimization projects for mid-sized businesses such as Entrepreneur Magazine.• Created additional revenue opportunity by introducing contextual ads to existing clients. • Developed, and managed Pay-Per-Click business opportunities• Created additional revenue opportunities through private labeled search engines for high traffic clients.• Automated the proposal generation process, saving countless hours of administrative work and increasing productivity and sales.

NetVisibility Inc. was a private label search engine marketing firm that specialized in monetizing internet traffic. As Google's 2nd syndication partner we helped define the AdWords & AdSense products that most businesses rely on today. • One of 3 founding partners• Define overall business strategy and execute business and marketing plans• Prepared and managed a marketing budget of over $1M• Employed 25 people, including Romanian development office of 4 programmers• Domain name monetization with over 12,000 domains• Developed robust affiliate programAchievements:• Created a profitable traffic aggregation business with revenues of over $12M – without the use of investment capital• One of Google’s first syndication partners along with Applied Semantics• Created partnerships with top search result and content partners including: 7Search, ABCsearch, Ask, Ditto, Findology, Genie Knows, InfoSpace, LookSmart, Miva, SearchFeed, Trillian, Price Grabber, PicSearch, Local.com, Lycos, Topix and more. • Concept to Completion: Tizzo.com – PPC Search property with VOIP integration• Concept to Completion: TelaTalk.com – VOIP player with integrated search engine• Concept to Completion: Sircle.com – Social Search, Storage and Bookmarking

Telecom Billing & Reconciliation Software Sales and Services to Call Centers and Telecom Resellers. Developed a modular business plan with three distinct business units: Telecom Consulting Services, Telecom Billing & Reconciliation Software, Telephony Hardware and Switching Technologies which strategically supported one another through overlap and synergy.Achievements:• Assisted in the seed capital raise of over $6 Million• Sold and managed large accounts: Alaska Airlines, Marriott Worldwide & Day Runner • Able to recognize over $1Million in telecom over-billing for clients

Newcastle Upon Tyne, Gb

Sage is a leading supplier of business management software and services to 5.2 million customers worldwide. Software is sold via a global network of 23,000 resellers & 40,000 accountants. Achievements:• Consistently achieved over 100% annual quota of over $22Million in sales • Awarded Top Overall Software sales revenue generator for 1996 & 1997• Promoted from Account Manager to Regional Sales Manager – 1996