Jason Konz Email & Phone Number

United States

Madison, Wisconsin Area

Crafted Strategy-To-Execution framework pragmatically scoping initiatives, aligning resources and quantifying investments against projected outcomes.Delivered closed-loop marketing communications platform, including marketing automation and CRM data strategy, enabling data driven decisions, transparency and 40% increase in market reach.Executed advertising, direct, inbound, telemarketing, event and PR strategies building brand, engaging the market, segmenting audiences, differentiating offering and driving sales.Recruited, coached and motivated individuals building an accountable marketing communications team across data analysis, marketing automation, project management, creative, production and channel delivery fulfilling content marketing and lead nurturing strategies.

Fort Atkinson, Wi

Established corporate positioning and related content strategy differentiating and defending brand in an increasingly commoditized market. Evolved marketing department into a growth engine for the indirect distribution channel investing in marketing automation and interactive technologies to increase leads and accelerate sales cycle 30%.

Fort Atkinson, Wi

Developed integrated marketing programs used to successfully launch new products and penetrate vertical market segments. Profiled target prospects, quantified market opportunity, and educated sales group.

Middleton, Wi

Planned, developed and oversaw operational, marketing, sales support, and client relations activities associated with the agency’s new social media offering –Shoutlet; a social media marketing application for managing viral video, RSS, podcast, email, and text messaging, and social community campaigns. Established the agency business model and go-to-market plan, which included competitive analyses, customer segmentation, pricing and promotion. Developed and presented sales tools, client proposals, and system demonstrations to support sales process. Interfaced directly with clients to conduct training, consult on campaign development and identify product opportunities to increase revenue and evolve product offering. Managed agency’s product roadmap, and led cross-functional teams matched to short- and long-term objectives.

Sioux Falls, South Dakota Area

Led the strategic development of the company’s Interactive TV and Broadband solutions in the new healthcare vertical market. Generated business cases that led to the establishment of a $450,000 annual budget. Developed and executed brand-building strategies, as well as annual marketing plans and promotional campaigns that increased market share 25% within three years.

Sioux Falls, South Dakota Area

Developed and implemented annual marketing plans, promotional campaigns, customer treatment strategies, and communication programs designed to achieve customer acquisition and retention goals. Managed productivity and quality of marketing services team in support of sales, customer relations, and corporate communications departments. Worked with key accounts to customize products and services in support of achieving clients' marketing, communication, and promotional objectives.

Sioux Falls, South Dakota Area

Directed all corporate marketing activities for a 360-unit franchise generating annual retail sales over $20 million. Executed $600,000 annual national advertising campaigns. Activities included consumer research, competitive analyses, new product development, product photography, promotional material design, packaging considerations, and test-market activities.

Madison, Wisconsin Area

Consulted 23 franchised locations ensuring brand equity through consistent conformance to company standards in key areas of sales promotion, product quality, customer service, and location cleanliness.