Jason Kramer work email
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Jason Kramer personal email
Seasoned analyst and general manager with 25 years experience in consumer research. Strong combination of methodological depth and business strategy acumen. Collaborative work style. Personally dedicated to making market research more creative and to raising the profile of research practitioners within the organization, the mission of the company I founded, Vital Findings.Clients typically come to me when they want to re-think their existing research process or need to innovate new methodologies. I enjoy teaching, and will take the time to walk you through the details of study design and analytic techniques. I founded my company because I am passionate about making research more actionable using the tools of design. Design research is action-oriented by nature, with the objective of developing or refining new products, services, and customer experiences. Its methods are iterative and collaborative, but are often missing the methodological rigor required for business decision making. By combining innovative market research with iterative design techniques, Vital Findings takes MR to a new level of business impact.Specialties: Methods: Cutting edge market research techniques, new product development, innovation & design research, information visualization, positioning studies, ethnography, focus group moderation, usability testing, advanced analytic techniques.Industries: Media, entertainment, technology, insurance and financial services, CPG.
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Chief Research OfficerVital Findings Jan 2010 - PresentCulver City, Ca, UsI founded Vital Findings to bridge the gap between market research reports and actual business action. PowerPoint bullets don't inspire change. People need to visualize recommendations from data, whether it's a mock-up of changes to their site, a map outlining key influence points in the purchase process, or simply an information graphic communicating key findings on one page. Focus should be on great analysis of rigorously-gathered data, not on generation giant datasets and 100+ page PowerPoint decks. Businesses need clean, clear, and concise direction from market research. Our research isn't made to sit on a shelf.I manage a top-notch team of hand-picked researchers, designers, and consultants. We have the ingenuity to tackle tough business problems, and the scale to take on large projects. We work best as collaborators, and welcome inquiries about how we can partner together. -
Co-Founder & Chief Strategy OfficerInterpret Mar 2006 - Dec 2009Culver City, California, UsCo-founder of market research firm focused on the intersection of media, technology, and consumer behavior. Lead Interpret's video practice across verticals, specializing in evolving business models for movies, TV shows, and web video. Clients include major movie studios, web portals, video sites, TV networks, and content distributors. -
Gm, Global Home EntertainmentNielsen Entertainment Jun 2004 - Mar 2006New York, Ny, UsLed Nielsen NRG's global home entertainment practice, with staff of 12 analysts and $7M sales. Clients included DVD divisions of all major studios. Developed and launched products based on new consumer research methodologies, including regression-based forecasting model for DVD sales based on consumer tracking data. Secondary responsibility for improving analytic capabilities of NRG’s theatrical unit. -
Asst. Gm, Entertainment & MediaLieberman Research Worldwide Mar 2001 - Jun 2004Los Angeles, Ca, UsManage $15MM division and staff of 20 analysts in all phases of consumer research for major studios and television networks. Primary client contact and chief analyst for all home entertainment clients. -
Director Of ResearchActivision Aug 1998 - May 2000Santa Monica, California, UsEstablished market research department of $700M interactive entertainment publisher. Managed $2MM market research budget, two market research managers and usability testing team. Responsible for all custom and syndicated research, including consumer research, analyses of syndicated sales data (NDP TRSTS, PC Data), secondary industry reports (IDC/Link, IDG, securities analyst reports), and market forecasts. -
Senior AssociateYankelovich Partners May 1996 - Mar 1998Led public opinion polls and custom research projects for medium-sized market research consulting firm. Managed the TIME/CNN political poll and led polling efforts during Clinton’s second term in office. Conducted two major research projects for the home video industry (VSDA) on the future of the industry and the effect of new technologies (DVD, DBS, video-on-demand). Presented recommendations to board of directors and at VSDA industry conference. Appeared as analyst on CNBC’s “Market Watch.” Led research projects for clients in the pharmaceuticals, public relations, CPG, and financial services industries. Editor of “Inside YPI” company newsletter.
Jason Kramer Skills
Jason Kramer Education Details
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Yale UniversityPhilosophy & Anthropology
Frequently Asked Questions about Jason Kramer
What company does Jason Kramer work for?
Jason Kramer works for Vital Findings
What is Jason Kramer's role at the current company?
Jason Kramer's current role is Managing Director at Vital Findings.
What is Jason Kramer's email address?
Jason Kramer's email address is ja****@****pix.net
What is Jason Kramer's direct phone number?
Jason Kramer's direct phone number is +131069*****
What schools did Jason Kramer attend?
Jason Kramer attended Yale University.
What skills is Jason Kramer known for?
Jason Kramer has skills like Market Research, Marketing Research, Customer Insight, Analytics, Ethnography, Segmentation, Focus Groups, Quantitative Research, Strategy, Consumer Behaviour, Product Development, Consumer Insight.
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