Jason Kramer Email & Phone Number

Culver City, Ca, Us

I founded Vital Findings to bridge the gap between market research reports and actual business action. PowerPoint bullets don't inspire change. People need to visualize recommendations from data, whether it's a mock-up of changes to their site, a map outlining key influence points in the purchase process, or simply an information graphic communicating key findings on one page. Focus should be on great analysis of rigorously-gathered data, not on generation giant datasets and 100+ page PowerPoint decks. Businesses need clean, clear, and concise direction from market research. Our research isn't made to sit on a shelf.I manage a top-notch team of hand-picked researchers, designers, and consultants. We have the ingenuity to tackle tough business problems, and the scale to take on large projects. We work best as collaborators, and welcome inquiries about how we can partner together.

Culver City, California, Us

Co-founder of market research firm focused on the intersection of media, technology, and consumer behavior. Lead Interpret's video practice across verticals, specializing in evolving business models for movies, TV shows, and web video. Clients include major movie studios, web portals, video sites, TV networks, and content distributors.

New York, Ny, Us

Led Nielsen NRG's global home entertainment practice, with staff of 12 analysts and $7M sales. Clients included DVD divisions of all major studios. Developed and launched products based on new consumer research methodologies, including regression-based forecasting model for DVD sales based on consumer tracking data. Secondary responsibility for improving analytic capabilities of NRG’s theatrical unit.

Los Angeles, Ca, Us

Manage $15MM division and staff of 20 analysts in all phases of consumer research for major studios and television networks. Primary client contact and chief analyst for all home entertainment clients.

Santa Monica, California, Us

Established market research department of $700M interactive entertainment publisher. Managed $2MM market research budget, two market research managers and usability testing team. Responsible for all custom and syndicated research, including consumer research, analyses of syndicated sales data (NDP TRSTS, PC Data), secondary industry reports (IDC/Link, IDG, securities analyst reports), and market forecasts.

Led public opinion polls and custom research projects for medium-sized market research consulting firm. Managed the TIME/CNN political poll and led polling efforts during Clinton’s second term in office. Conducted two major research projects for the home video industry (VSDA) on the future of the industry and the effect of new technologies (DVD, DBS, video-on-demand). Presented recommendations to board of directors and at VSDA industry conference. Appeared as analyst on CNBC’s “Market Watch.” Led research projects for clients in the pharmaceuticals, public relations, CPG, and financial services industries. Editor of “Inside YPI” company newsletter.