Highway22 is a global product design and innovation company. We deliver highly successful mobile, web and retail product solutions for clients ranging from small start ups to large fortune 500 companies like H&R Block, Google, Lilly Pharmaceuticals and more. Delivered product solutions directly responsible for over $500M in increased profit. See more at www.highway22.com

Instrumental in moving Afiniti from a top tier AI service company to a full fledged product company. Helped define product strategy, approach and methodology for the company. Hired and managed a multi-national workforce of over 80 people consisting of product owners, product designers, UX researchers, business analysts, project managers, UI developers. Helped grow the company in Pakistan, Turkey, Mexico, USA, Europe, UK and others.Played a key role in defining, designing… Show more Instrumental in moving Afiniti from a top tier AI service company to a full fledged product company. Helped define product strategy, approach and methodology for the company. Hired and managed a multi-national workforce of over 80 people consisting of product owners, product designers, UX researchers, business analysts, project managers, UI developers. Helped grow the company in Pakistan, Turkey, Mexico, USA, Europe, UK and others.Played a key role in defining, designing, developing and delivering all of Afiniti's products including industry firsts like Airo, Mega, AI Decisioning, and more.Automated the AI deployment and delivery process reducing the installation time from 6 months, hundreds of people and thousands of hours to just 2 hours.The valuation of the company increased from $5B to $10B due in large part to these efforts and the productization of Afiniti's AI solutions. Show less

Defined User Experience strategy and approach for the company. Responsible for for all H&R Block digital and retail product experiences in North America then extended user experience globally building teams in Australia, India, Canada and the UK. Designed and built the H&R Block User Experience Lab which combined retail and digital into one cohesive space. This space served as an innovation center a usability lab and a design collaboration space. In the 3 years at H&R Block led the first… Show more Defined User Experience strategy and approach for the company. Responsible for for all H&R Block digital and retail product experiences in North America then extended user experience globally building teams in Australia, India, Canada and the UK. Designed and built the H&R Block User Experience Lab which combined retail and digital into one cohesive space. This space served as an innovation center a usability lab and a design collaboration space. In the 3 years at H&R Block led the first redesign of H&R Block Online that surpassed Turbo Tax for the first time in net adds and increased revenue by $23M in 2014 and $28M in 2015. Redesigned the retail tax experience reducing development costs and increasing profit by more than $43M annually. See portfolio for more. Show less

Managed a team of user experience professionals and led design for the nation-wide launch of Sprints 3G Wireless Web and Vending Machine (games, ringers, screensavers etc.). Worked with the OMA (Open Mobile Alliance) to define the industry standard WAP 2.0 (XHTML Basic/MP) and worked with handset manufacturers (Samsung, Sanyo, LG) and browser vendors (AU, OpenWave, Access) to implement browsers supporting this technology on all Sprint devices. This is the world-wide standard being used by… Show more Managed a team of user experience professionals and led design for the nation-wide launch of Sprints 3G Wireless Web and Vending Machine (games, ringers, screensavers etc.). Worked with the OMA (Open Mobile Alliance) to define the industry standard WAP 2.0 (XHTML Basic/MP) and worked with handset manufacturers (Samsung, Sanyo, LG) and browser vendors (AU, OpenWave, Access) to implement browsers supporting this technology on all Sprint devices. This is the world-wide standard being used by mobile browsers today. Additionally led or collaborated on the design and implementation of the following products and services: SMS Text Messaging, MMS, Downloads, Sprint Wireless Web, mobile browsers, Picture Mail, Sprint.com, Simple Phone, ActionUI, Instinct, Felix (4G showcase product), Sprint Customer Experience Framework, Out of the Box, Returns, camera phone recognition, mobile wallet and others. Show less

Directed and managed a team of user experience professionals, including interaction designers, visual designers, project managers, user experience researchers and front-end developers. Introduced and implemented a user-centered design process that increased efficiency and drove an increased focus on the consumer across the company. Responsible for defining and designing some of the first online banking and bill-pay solutions in North, Central and South America. Our clients included Wells Fargo,… Show more Directed and managed a team of user experience professionals, including interaction designers, visual designers, project managers, user experience researchers and front-end developers. Introduced and implemented a user-centered design process that increased efficiency and drove an increased focus on the consumer across the company. Responsible for defining and designing some of the first online banking and bill-pay solutions in North, Central and South America. Our clients included Wells Fargo, Washington Mutual, Banco Popular, Bank of Bermuda and others. Show less