Supporting Authors and Publishers across Print and Digital in the Books organization.

As the Associate Director of Product Design, I led the Supply Chain Technology Experience Team, overseeing the Fulfillment Network, the Delivery & On-Road Network, and Physical Retail verticals. My primary responsibilities involved guiding the team through intentional process definition, prioritizing roadmaps, enhancing identity, and fostering effective partner relations and collaboration. I applied a rigorous approach to the design program, empowering the lean team to support and drive impactful initiatives within the organization.

Transitioning to the Middle Mile, I spearhead all UX initiatives for Sort Tech and Core Transportation Technologies. These critical business lines underpin Amazon's outbound dock operations at the FCs and drive efficiency across Sort Centers, Delivery Stations, and up to the front door. Leading a team of 7 dedicated designers, I oversaw operations spanning 3 Vice Presidents and 6 business organizations. My team was strategically located in Seattle and Luxembourg, providing support to remote teams in Canada, India, the United States, and the European Union.

As the Lead Designer overseeing under-the-roof operations for service design and tooling in Last Mile Operations, I conducted on-site visits to 50+ facilities spanning 3 continents and over 10 countries. My key achievements included spearheading notable projects such as the Station Command Center, providing operational insights into facility productivity flow, the development of Dexter for Central Operations, enabling efficient management of on-road associates supporting package delivery, restaurants, and deviation management. Additionally, I played a pivotal role in supporting the launch of our Delivery Service Provider program.

Developed internal and external products at scale and enhanced the User Experience within the Product Management / Ecommerce team. Led Sitecore content management initiatives aimed at fostering greater agility and nimbleness in communication with customers. Orchestrated the development of CRM / email communications through Responsys. Utilized User Testing, Usability Sciences, ClickTale / Decibel, storyboarding, and analytics to identify and address problematic design patterns, creatively enhancing areas affecting CX. Managed a team of 5 designers and coordinated efforts across Marketing and Development.

Occupied a UX hybrid role bridging Development, Business, and Marketing. Served as the lead front-end developer, overseeingResponsys Experience and establishing HTML and CSS standards for marketing and lending applications. Successfully executed the migration of the email service provider from Exact Target to Responsys. Developed a template-based (atomic) system within Responsys and seamlessly transitioned communications to a responsive email format.

This was a fun gig. Cinsay was a start-up that was attempting to embed a shopping cart system directly in the video container. Short stint with a friend creating content and managing campaigns for the numerous social platforms.

Collaborated with external vendors to enhance brand presence and visibility, overseeing various print collateral such as ads, flyers, postcards, promotions, and store front displays. Managed projects from 0 to 1, working closely with operators to ensure seamless adoption in day-to-day operations. Established and maintained social media presence, actively managing platforms like Twitter, Facebook, etc., on a daily basis. Orchestrated operational implementations to accommodate an aging workforce and internal systems growth. Conducted product and stock photography for effective communications. Directed operations and provided support for five brick-and-mortar storefronts at ReadingGlasses.com, EyeGlassesToGo.com, and GooGooEyes.com. Designed and executed custom email campaigns, maintained lists, and adhered to best practices. Oversaw external teams to optimize internal resources, ensuring projects stayed on schedule and avoiding Scope Creep.

Responsible for creative and implementation. Research market saturation and trends. Design custom email campaigns to provide direct marketing in order to increase profitability. Collaborate with outside vendors to tailor online advertising. All print media (i.e. business cards, flyers, promotions). Implementation of 5 websites in php, mysql, html, and css.

Responsible for look and feel over creative output. Interface directly with the development team to meet business goals. Formatting the sites to w3 standards. Responsible for front end design (html, css, graphics, layout, etc.). Intermediary to clients’ needs and implementation changes. Create print ads, letterhead, and special promotions.Take Aways:I worked hand and hand with the PHP developers and executives to create a multitude of dating sites along with client driven projects such as Fellowship Church. The gentleman here had built MatchMaker.com and sold it to Lycos so I had the pleasure of working with some very experienced nerds.