• Manage and oversee operational strategies of 11 countries in SEA & Oceania region focusing on D2C Field Force operations including promoter management and training for both Mobile and Consumer Electronics divisions• Manage the field force management strategy in the region/subsidiary and distribution of the guideline based on the regional retail strategy• Setting strategies and lead implementations in accordance to local market needs• Implementation, development and sourcing of sales promotion contents (sales talk) including training contents/tools for enhancing field force's sales capability• Manage the comprehensive training plan for field force capability enhancement and its local expansion• Lead special projects targeted to improve consumer experience in the retail space

• Development & deployment of Retail Operations standards (coverage, merchandising, and visibility)• End to end (develop, monitor, execute, pay-out, raise business cases for approvals) planning and execution of 3rd party Field Force (promoters and merchandisers) proposition (incentives, commission, salary, overtime)• Develop and execute procurement and open tender documents for renewal if 3rd party contract or for any changes in 3rd party appointments.• Develop and train 3rd party personnel in Product Training, overcoming Objections, certifying Training Excellence, and ensuring that all Sony Mobile outlets achieve Sales Excellence and Retail Excellence• Building of organizational capabilities in channel and retail management• Expansion of retail touch points nationwide. • Strengthens the retail channel by having excellent support for key retailers and build retailers' confidence and capabilities thru product trainings and various marketing activities including incentive programmes• Budget management of activities in line with allocated budget• Managing sales team to ensure sell-in and sell-thru targets are met on a timely manner• E-Commerce business management through distributor• Approval of digital campaigns that are run by social media agency

• Develop and implement ATL branding strategies to support company’s objective in achieving sales targets• To improve and retain branding opportunities in selected strategic ‘digital mall’ in various key cities nationwide• Execution of branding activities and marketing support for open-channel dealers• Work closely with various agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications• Assist in preparing the annual Marketing Plan of more than RM 10 million, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.• Develop and manage relationships with dealers, creative agencies, suppliers, retainer agencies• Ensuring cost efficiencies and brand guardianship is achieved at all times.• Budget management of campaigns in line with overall marketing budget• ROI analysis for each advertising site and provide constructive feedback to management• Decision making through analysis and recommendations.

• Manage Field Force operations thru third-party agency for Digital Imaging (DI) & IT division (merchandisers & promoters)• Development & deployment of Retail Operations standards (coverage, merchandising, and visibility) to the field force, working closely with Channel Trade Marketing• Key execution contact for all in-store merchandising activities working closely with Sales & Product Marketing• Ensure operations of campaign deployments are on-time and executed perfectly• Increase market share by improving in-store visual merchandising• Ensure promoters are highly trained in product knowledge and selling skills• To ensure good working relationship with vendors (creative agencies, renovation, suppliers, etc)• Improve brand presence at retail floor• Effectively manage annual budget in accordance to marketing planAdditional Responsibilities• To improve Samsung branding in mobile-focused shopping malls• Execute improvement plans to ensure mobile dealers get all the necessary branding support• Focus marketing support for open-channel dealer• Outstanding Employee for the month of November 2014

• Main contact point for client's retail operations• Provide feedback and improvement plans to client before and after a campaign deployments• Manage the daily operations of Team Leaders and Field Representatives• Ensure operations of campaign deployments are on-time and executed perfectly• Set processes to ensure successful deployments in the field• Supervise the recruiting and training of Team Leaders• Consolidate and analyze the country’s weekly market intelligence gathered by the team• Monitor and evaluate the performance of x6 Team Leaders . x1 Visual Merchandising• Executive and x30 Field Force nationwide against set KPIs• Ensure promoters are highly trained in product knowledge and selling skills• Oversee the Visual Merchandising nationwide operations processes• Manage a team of promoters nationwide• Contribute to building of organizational capabilities in channel and retail managementAdditional Responsibilities• Manage retail surveys for Reckitt Benckiser & Beiersdorf• Engage 2 teams of ‘surveyors’ to monitor and record Selling Price for client’s products in various channels against Recommended Selling Price provided by client• To monitor merchandising quality of client’s products• Provide monthly report and suggestions on merchandising improvements

• Main contact point for client's retail operations.• Provide sufficient feedback to client before and after a campaign rollout.• Manage the daily operations of Team Leaders and Field Representatives.• Ensure operation rollouts are on-time and executed perfectly.• Set processes to ensure successful rollouts in the field.• Supervise the recruiting and training of Team Leaders.• Consolidate and analyze the country’s weekly market intelligence gathered by the team.• Monitor and evaluate the performance of Team Leaders against set KPIs• Oversee the Visual Merchandising nationwide operations processes• Contribute to building of organizational capabilities in channel and retail management

• Guide and train new Apple resellers in setting up and grow profitable business for an Apple reseller• Monitor the business progress of various Apple Resellers• Organize and manage Apple-related events (Apple Discovery Week)• Manage the social network marketing for Apple Discovery Week branding (Facebook / Twitter)

• Providing customers with Apple-related solutions from consumer to pro applications. • Assisting end-users in fully understanding the Mac experience.• Achieve given monthly sales target• Provide excellent after sales support• Update customer's database with the latest promotions and offerings

• Sell audio and video production solutions and provide after sales support (technical support)• Product testing for new products• Selling & marketing Apple Macintosh products• Follow up on existing customers• Channel development – engaging new partners for distribution• Business development – engage new customers within the industry

• In charge of the total audio production of a locally produced animation series which includes- Music soundtrack- Sound design- Audio foley- Voice over