Online pharmacy delivering to members across Canada. Led sales and marketing team focused on partnerships with large associations, group benefits providers and employers. Grew pipeline exponentially, 10x onboarded members YoY, improved tracking, reporting and accountability, hired top talent in Rev Ops and Senior Sales positions, enhanced B2B product offering and materials, updated processes to streamline new partner implementation and contributed lower-funnel tweaks to improve activation rate.Select Partners: DoorDash, Indeed, Lush, Neo Financial, Flipp, CPA Canada, The Royal Canadian Legion

Consulting practice helping companies acquire customers, develop sales teams, build and launch new brands, refine product and messaging.

Programmatic advertising company that helps brands ignite sales using premium digital channels and focusing on the metrics that matter. Based on personal sales performance was given mandate to replicate and expand on this success by building out new teams to oversee and mentor. Hired, trained and supervised Account Executives and Senior AEs in Vancouver then later opened first US office in Los Angeles. Maintained personal sales targets with a focus on new client acquisition and addition of team goals. Designed compensation plans and forecasts, set targets, regular activity tracking, found office space, search for and onboard new hires, constant iteration of sales collateral and strategy. Continued to collaborate closely with marketing team and on product with founders.Select Clients: Shopify, Airbnb, SAP, The Home Depot, Remax, Telus, Indochino, BuildDirect

Flipped focus from marketing to sales. Opened new West Coast territory with office in Vancouver the first outside Montreal headquarters. Unlocked opportunities from cold outreach and networking with no existing book of accounts in the region. Exceeded personal sales targets and quickly established as a leader in new sales practices for accessing enterprise level accounts.Deloitte ranked SourceKnowledge as one of the fastest growing companies in the North American Technology Fast 500 in 2014 and 2015.

Complete overhaul of brand, messaging, website, sales collateral, internal docs, etc. Booked and managed sponsorship of various industry events, PR and other promotional activities. Worked with product team from concept to development of Connected TV apps and self-serve advertising platform contributing directly to feature requirements, design/UX, copywriting and launch.

Had a vision for a content curation network and eventually needed to scratch the itch. The concept did away with photos/likes/comments instead focus was on quality reading, watching and listening to expand knowledge. Tackled this as a side hustle that included wireframing, design, copywriting, recruitment of a web developer, management of timeline/deliverables, marketing, launch and user acquisition. Expensive endeavour that was eventually sunset but an incredible experience and education along the way.This is still an area of great interest to me so please reach out if you would like to discuss.

Concept and pitch development, presentation to client and project management for large digital experiences/campaigns. Deep involvement in all facets of delivery from engagement mechanics, wireframes/UX, design, copywriting, media and launch strategy.Clients: Air Canada, Rogers, L'Oreal/Maybelline

Strategic planning and execution of experiential/live event sponsorship portfolio for national account. Worked directly with NHL teams in Canada and the US as well as NBA and MLS teams to maximize impact of client's sponsorship programs and benefits. Successful at bringing a stronger digital integration to each initiative. Client: Air Canada

Reported directly to the President of a boutique pharmaceutical advertising agency. Primarily responsible for project management, development of estimates, critical timelines, and a variety of other account services. Frequently tapped by leadership to contribute to pitch development, client presentations and production.Clients: Roche Diagnostics, Abbott Laboratories, Axcan Pharma, Warner Chilcott

Assumed a broad range of roles for an emerging retail chain specializing in Apple Computers and related products and services. Managed one and later multiple retail locations overseeing floor reps, key holder, opening, end of day/closing register, receiving inventory, etc. Advised customers about products and services. Performed in-store and at-home customer training/workshops and installation. As buyer, launched new supplier relationships and negotiated price points during challenging growth period. Carefully selected new product lines for each store tailored to the type of consumer in that environment (the chain's second and third stores represented the first ever Authorized Apple Reseller presence in airports). Played a crucial role during the chain's rapid expansion from one to four locations and actively involved in many other facets of the business from staffing to marketing and promotions.