Jason Leech Email & Phone Number

El Segundo, CA, US

Woodland Hills, CA, US

• Lead the development and execution of digital marketing programs across all channels including SEM, paid social, programmatic, affiliate, and email marketing.
• Responsible for multi-disciplinary team comprised of all levels of digital media planning, creative development, and analytics.

El Segundo, CA, US

• Lead rebranding efforts of the PetSuites brand including the development of guidelines and graphic standards.
• Implemented an overhaul of the demand generation strategy including SEM, SEO, paid social and local advertising support to optimize for seasonal revenue, average booking windows and cost-per-reservation.
• Developed and launched a new loyalty rewards program.

Santa Clarita, California, US

• Brand Management – Led brand marketing efforts for Princess Cruises.
• Digital Marketing – Oversaw the strategic digital marketing efforts to optimize lead generation and conversions across multiple business divisions.
• Email Marketing – Launched and optimized email marketing programs using data-driven audience analytics, A/B testing, and best-practice solutions.
• Traditional Advertising – Oversaw creative agencies and media planning teams to develop integrated strategic planning campaigns.
• Content Creation – Oversaw in-house creative teams and external agencies to produce award-winning content including video production, print, email, digital advertising, collateral, asset generation, and brand guidelines.
• Loyalty Program – Oversaw the best loyalty program in the industry (Captain’s Circle) including benefit offerings, customer relationships, cost management and events.

US

Managed the strategic advertising efforts for the Singapore Airlines account in North America. Supervised the daily execution of advertising campaigns including broadcast, print, online, website, direct mail & collateral. Launched national advertising campaigns to promote demand growth of business and leisure travel from the North American market on.

Managed the strategic marketing efforts for the Galardi Group restaurant chain successfully increasing sales 10% with the implementation of a new broadcast campaign and new community marketing program.

San Francisco, CA, US

Managed the marketing and advertising program for the Hilton Hotels account including full multi-media advertising campaigns (newspaper, magazine, online, collateral & broadcast).