Jason Ferrara Email & Phone Number

Toronto, Ontario, Ca

The Maropost platform revolutionizes how mid-market merchants operate by unifying the essential marketing, ecommerce, retail, search, merchandising, and helpdesk tools they need. It seamlessly delivers real-time access to combined customer profiles and business performance data, empowering leaders and front-line associates to make smarter decisions that accelerate growth, maximize sales, and elevate the customer experience. Trusted by more than 5,000 global commerce brands, including Draper James, Scripps Media, Blue Bell Creameries, Victoria Beckham, Sandro Paris, UNTUCKit, and Fujifilm Canada, Maropost has been featured on Deloitte’s Technology Fast 500 list and G2’s leaderboard.

San Antonio, Texas, Us

Retained by San Antonio-based Scaleworks after successful exit with Searchspring to lead the restructure and redefinition of Full Circle ($4.5M in annual revenue). Moved the company from California to San Antonio to benefit from shared resources with other portfolio companies and to create an in-office “learning culture.” Reforged the corporate culture by redefining the company values, emphasizing relationship building, speed, continuous learning, and candor.Refocused on traditional SaaS metrics and revenue recognition best practices. Cut expenses by 35% and realigned budgetary investments to become consistently cash-flow positive. Redefined Customer Success as a proactive team focused on client conversations and dedicated technical support. Rebuilt software implementation process shortened implementation time from over six months to one month. Team changes drove a 24% increase in gross revenue retention.Rebuilt the go-to-market process from company and product positioning to sales process. All employees were “pitch certified” with new positioning and trained to deliver product demos.Drove product management and product development best practices by conducting client surveys, building product usage metrics, creating a product roadmap, and applying agile methodology, increasing development capacity and regularly releasing in two-week sprints. Hired an entirely new leadership team in San Antonio and Poland (VP of Engineering and product development).

San Antonio, Texas, Us

Saas-based ecommerce platform providing site-search, product merchandising and personalization for amazing shopping experiences. As the Chief Marketing Officer, I led strategic marketing transformation by building a high-performing marketing team responsible for demand generation and performance marketing, brand and messaging development, product marketing, sales enablement, event marketing, and client retention campaigns. - Key member of leadership team that led the company to a successful exit with PSG Equity in September 2022- Drove a 470% YOY increase in marketing qualified leads, resulting in over $2.3M in marketing originated bookings- Redesigned and redeployed marketing and sales conversion funnel, including scoring and reporting- Managed Searchspring's APAC team and lead them to a two-year growth rate of 380%- Drove a two-year increase in social engagement by 150%- Architect of the corporate brand message as well as the go-to-market messaging

Dallas, Texas, Us

As CMO, was the heart of the OutMatch brand and the voice of the OutMatch customer by aligning, inspiring, and influencing employees and target markets across all areas of marketing, including brand equity, client acquisition, and client retention.-Member of leadership team that executed successful exit to Rubicon Technology Partners, February 2020-Developed the overarching brand strategy that launched the company to our buyer and user persona as well as investment, partner, and analyst communities-Defined complete go-to-market strategy including ideal customer profile, buyer persona, buyer journey, customer and prospect database, and lead scoring process-Built demand generation engine and performance marketing strategy that drove repeatable and predictable results MOM and YOY-Unlocked key performance indicators such as return on marketing investment and target funnel metrics-Created integrated marcom platform using content marketing, email marketing, online advertising, industry events, public and media relations, social media, search engine optimization-Built marketing team focused on core fundamentals such as reputation, demand generation, sales enablement, market intelligence, and product marketing -Launched inaugural free trial product and promotional program that beat expectations for three-day activation as well as drove six-figure sales deals in half the normal sales cycle-In addition to marketing responsibilities, I managed sales development teams, built the reseller program, managed the technology partnership program, and directed M&A integration. The OutMatch Talent Intelligence Platform brings clarity to talent decisions by gathering the right data and putting the insights companies need at their fingertips. We help the world’s biggest brands select and develop great people. Nearly 100m candidates and employees have used OutMatch. This volume of data gives OutMatch unique insight into the workforce and prepares clients for the future of work.

Dallas, Tx, Us

Built and directed a metrics-driven global marketing team in a fast growing and dynamic industry, including responsibility for corporate communications, marketing communications, customer segmentation, demand generation, event marketing, marketing operations, sales enablement, digital programs, and branding.Lanyon believes that when people come together amazing things happen, relationships are built and business gets done. From a one-to-one sales meeting, employee training or a large flagship customer conference, Lanyon’s unmatched software and the data it provides helps thousands of organizations and hotels around the world to better engage their customers, reduce costs and grow revenue.

As president of BMA Chicago, I set annual association strategy and budget in conjunction with the Executive Committee and the board Directors. I acted as spokesperson for the association for business-to-business marketing topics. And, most importantly I supported the board and our volunteers, as we focus on advancing the careers of our members, connecting B2B marketing professionals, and educating B2B marketers of all ages.

As Executive Vice President of BMA Chicago I was responsible for oversight of standing BMA committees as well as strategy, ideation, and execution of all BMA Chicago programs including luncheons, breakfast seminars, and special events. Our inaugural FUEL event May 2013 featured Harper Reed and drew over 300 attendees for the Chicagoland area.

Chicago, Illinois, Us

Identified, prospected, and partnered with enterprise-sized companies across all industries including local search, direct response, real estate, media, data providers, and lead generation firms. Partnerships include traditional client/vendor relationships as well as technical integrations with revenue share opportunities.

Chicago, Illinois, Us

Responsible for all facets of ifbyphone’s marketing efforts including overall marketing strategy, new market segments, and managing communications with the company’s existing customer base.

Chicago, Illinois, Us

Responsible for business-to-business strategy including communications, product development, advertising, promotions, e-commerce management, CRM, customer lifecycle and loyalty, and sales support.

Chicago, Illinois, Us

Lead a six-person field marketing, ecommerce and communications team focused on supporting small-to-medium sized business (1-500 employees), enterprise business (FORTUNE 1,000), and staffing firms

Chicago, Illinois, Us

Lead a team of six reps at full $10M quota

Chicago, Illinois, Us

Built Business-to-Business marketing team supporting small business sales

Responsible for all aspects of worldwide Internet and intranet marketing including search-engine optimization, site tracking and reporting, delivery of sales promotions, research, usability, hosting and development

Responsible for strategic planning for SPSS Business Intelligence division marketing in conjunction with product and programs director; member of 10 person management team of a $128 million division of SPSS

Responsible for all corporate-level communications including Web site and intranet creation and maintenance; content; graphic design; and advertising

Mba, Business Administration And Management, General

B.A., Political Science / Criminal Justice

Education record