Responsibilities• Champion the adoption of marketing channels and CRM processes.• Develop strategies to optimise campaign performance throughout the customer lifecycle.• Develop retention and advocacy programmes.• Develop and lead the CRM roadmap.• Develop and implement test and learn strategies.• Manage internal and external stakeholders.• Analysis and reporting to C-level executives. • Manage relationship with comparison websites.• Build affiliate… Show more Responsibilities• Champion the adoption of marketing channels and CRM processes.• Develop strategies to optimise campaign performance throughout the customer lifecycle.• Develop retention and advocacy programmes.• Develop and lead the CRM roadmap.• Develop and implement test and learn strategies.• Manage internal and external stakeholders.• Analysis and reporting to C-level executives. • Manage relationship with comparison websites.• Build affiliate partnerships. Show less

Achievements• Achieved ambitious appeal target of £1million, through integrated campaign.• Increased productivity by 20%, through more efficient workflows.• Increased Marketing Cloud adoption 300%, by delivering targeted training.• 50% Reduction in solus campaign turnaround time, through more efficient processes.• Mentored team member, helping them achieve a distinction in their studies. • Represented the RSPCA in Salesforce ‘Inner Circle’… Show more Achievements• Achieved ambitious appeal target of £1million, through integrated campaign.• Increased productivity by 20%, through more efficient workflows.• Increased Marketing Cloud adoption 300%, by delivering targeted training.• 50% Reduction in solus campaign turnaround time, through more efficient processes.• Mentored team member, helping them achieve a distinction in their studies. • Represented the RSPCA in Salesforce ‘Inner Circle’ meetings.Responsibilities• Line manage 3 direct reports.• Deliver a seamless user journey, in collaboration with the Digital team.• Maximise ROI and lifetime value of donors through integrated retention programmes.• Develop and deliver the CRM functionality roadmap.• Manage supplier relationships.• Budget control. Show less

Achievements• 197% Increase in leads from lapsed customers, following implementation of learnings.• Delivered 30% of total leads through lapsed customer campaigns, reducing acquisition costs.• Delivered test-and-learn strategy across campaigns, improving key metrics.• Delivered 100% of candidate goal, for in-house round-table discussions.• Mentored junior team member, helping them become stronger negotiators. Responsibilities• Line manage 2 direct… Show more Achievements• 197% Increase in leads from lapsed customers, following implementation of learnings.• Delivered 30% of total leads through lapsed customer campaigns, reducing acquisition costs.• Delivered test-and-learn strategy across campaigns, improving key metrics.• Delivered 100% of candidate goal, for in-house round-table discussions.• Mentored junior team member, helping them become stronger negotiators. Responsibilities• Line manage 2 direct reports.• Manage outbound comms for 2 major recruiter sites and 3 niche brands.• Identify and develop strategies, targeting untapped customer segments.• Develop and enhance methods to deliver more personalised user experience.• Collaborate with brand teams to ensure synergy.• Implement test and learn campaign optimisation. Show less

Achievements• Increased email revenue more than tenfold.• Achieved over 100% of targets each year despite industry decline.• Delivered pan-digital Life Cycle strategy to achieve agreed goals.• Delivered automated strategies for nurture and retention campaigns.• Project managed online payment portal implementation.• Implemented and managed vertical marketplaces such as Amazon.Responsibilities• Multichannel and multilingual pan-European CRM strategy… Show more Achievements• Increased email revenue more than tenfold.• Achieved over 100% of targets each year despite industry decline.• Delivered pan-digital Life Cycle strategy to achieve agreed goals.• Delivered automated strategies for nurture and retention campaigns.• Project managed online payment portal implementation.• Implemented and managed vertical marketplaces such as Amazon.Responsibilities• Multichannel and multilingual pan-European CRM strategy. • Identify and nurture profitable relationships with affiliates.• Joint responsibility for site content (development and maintenance).• Jointly responsibility for User Experience and customer Journey.• Principal contact for agencies (SM, SEO, PPC, PR, Design). Show less

Achievements • Increased ROI by 71% through segmentation.• Increased Revenue per thousand by 21% through nurture and retention programmes.• Increased email deliverability from 70% to 97% through implementing best practices.Responsibilities• Develop and maintain relationships with affiliates.• Work within the strict regulations of the Financial Services Authority.• Lead generation.• Develop Pan-European digital marketing strategy.• Develop nurture and… Show more Achievements • Increased ROI by 71% through segmentation.• Increased Revenue per thousand by 21% through nurture and retention programmes.• Increased email deliverability from 70% to 97% through implementing best practices.Responsibilities• Develop and maintain relationships with affiliates.• Work within the strict regulations of the Financial Services Authority.• Lead generation.• Develop Pan-European digital marketing strategy.• Develop nurture and retention campaigns. • Data segmentation based on consumer behaviour• Weekly revenue and deliverability reports. Show less

Achievements:• Reduced email costs by over 30% through contract negotiation.• Monetised emails through paid-for positions.• Improved email deliverability from low 80s to high 90sResponsibilities:• 30 emails per month from 5 brands. • Develop the motors channel marketing plan.• Manage and maintain the Motors channel across a range of sites.• Maintain a database of over 650,000 active subscribers.• Liaise closely with the sales team and marketing managers… Show more Achievements:• Reduced email costs by over 30% through contract negotiation.• Monetised emails through paid-for positions.• Improved email deliverability from low 80s to high 90sResponsibilities:• 30 emails per month from 5 brands. • Develop the motors channel marketing plan.• Manage and maintain the Motors channel across a range of sites.• Maintain a database of over 650,000 active subscribers.• Liaise closely with the sales team and marketing managers to co-ordinate campaign activity.• Design adverts and negotiate advertising positions in print publications.• Responsible for budget control.• Film and edit movies to promote products and services, for use online. Show less

A world leader in the development and manufacture of optical and digital imaging technology.Responsibilities:• Manage the Nikon brand.• Maintain the Nikon Instruments UK website.• Liaise with Nikon’s PR and advertising agencies.• Aide in the production and circulation of newsletters.• Project manage the production of marketing materials.• Develop and present technical Photoshop tutorials to medical professionals.

I was responsible for the publications going to print on time and reaching destinations around Europe. My main duties included: sourcing and managing printers; overseeing the production of publications; liaising with advertising and PR agencies for copy; ensuring copy was delivered on time and to specification; maintaining the house style for each publication; pagination of magazine content.

I worked alongside a number of photographers with a variety of specialist areas. My main duties included: arranging labs and hire goods in various parts of the UK and Europe; liaising with clients, models and other agencies; preparing and executing both studio and location based photography; costing projects for billing; maintaining studio, equipment and stock levels.