Jason Simpson, Cua Email & Phone Number

Chicago, Il, Us

Amarillo, Texas, Us

Dynamic product leader driving the end-to-end strategy, design, and development of cutting-edge digital solutions in a highly regulated environment. Leveraging data-driven insights and user-centered methodologies to deliver impactful digital experiences that align with business objectives.• Strategic Vision: Orchestrated the development and execution of comprehensive product strategies and roadmaps, resulting in a 60% increase in product adoption. Cultivated robust cross-functional partnerships to ensure seamless product launches and continuous digital engagement.• User-Centered Design: Spearheaded the implementation of a UX design system that ensured accessibility and consistency across all digital touchpoints, leading to a 360% increase in customer satisfaction ratings within 90 days. Conducted extensive user research and usability testing to align products with user needs and business goals.• Innovation & Efficiency: Led the optimization of development processes, reducing inefficiencies for significant savings by optimizing outsourcing with internal team resources. Continuously refined digital experiences through data-driven feedback and performance monitoring to exceed business objectives.• Executive Collaboration: Presented compelling product visions and strategic insights to executives, driving consensus and actionable decisions. Led initiatives that enhanced customer satisfaction, operational efficiency, and digital adoption, fostering a culture of innovation and continuous improvement.

Trusted partner in product development, collaborating with executive stakeholders and cross-functional teams to transform digital customer experiences through strategic product vision and human-centered design.• Strategic Leadership: Defined and executed product vision, roadmaps, and digital strategies, aligning with business objectives to build and launch innovative solutions for complex challenges. Guided clients through digital transformation, ensuring products meet market demands and achieve success.• Data-Driven Design: Leveraged comprehensive research, data analysis, and user experience testing to refine products and strategies, aligning them with evolving market trends. Ensured that all solutions delivered were user-centric and optimized for market success.• Cross-functional collaboration: Enhanced collaboration between product management, engineering, and design teams, fostering alignment with business goals and customer expectations. Led initiatives that transformed insights from user behavior research into impactful design and strategic product initiatives.

Chicago, Illinois, Us

Pioneered AI-enhanced user experience and design operations, driving strategic initiatives to elevate design consistency, operational efficiency, and innovation across global product channels.• AI-Driven Design Operations Leadership: Implemented AI-enhanced research methodologies, a unified design system, and long-term strategies to ensure seamless design operations and consistency across SaaS platforms. Led the transformation of design processes to align with evolving business objectives and user needs.• Strategic Innovation: Revolutionized outcomes by integrating AI-powered design-thinking methodologies into software solutions featuring real-time visibility, alerts, data visualization, and solution management. These innovations met the evolving demands of users and customers, delivering superior and adaptive product experiences.• Global Customization: Directed the customization of software experiences for McDonald’s worldwide enterprise users, creating accessible processes, streamlined touchpoints, and personalized insights. Enhanced data-driven decision-making by optimizing user journeys and integrating AI-powered insights into the platform.

Deerfield, Il, Us

Drove a transformative design initiative by implementing user-centered practices and in-depth research, significantly enhancing pharmacy management software systems and consumer digital tools, contributing to a 20.6% increase in quarterly market share.• User-Centered Design Implementation: Implemented user-centered design processes that improved both enterprise and consumer-facing applications. This effort contributed to a notable increase in market share by ensuring digital tools were closely aligned with user needs.• Optimized Digital Prescriptions: Spearheaded the adoption of UX research and design best practices, leading to a 20% expansion in digital prescription refills. Improved conversion rates by 30% and significantly reduced customer wait times, enhancing satisfaction and retention.• Strategic Market Analysis: Drove comprehensive market and competitive analyses, contributing to the development of user journeys that increased sales by 14%, led to 50 million app downloads, and achieved a 5-star rating. Empowered users with intuitive prescription management choices, driving widespread adoption of Walgreens' digital tools.

San Clemente, California, Us

Managed customer-centered design initiatives by leveraging emerging technologies to enhance State Farm insurance customers’ mobile fintech experiences, resulting in over a 50% increase in app usage and a boost in digital renewals.• Customer-Centered Design Leadership: Championed implementing design solutions focused on simplifying mobile fintech experiences, directly contributing to significant increases in app usage and digital renewals.• Data-Driven Strategic Alignment: Strengthened collaboration and strategic direction by utilizing data analysis to better understand app interactions and anticipate customer needs, leading to a 75% growth in app installations and enhanced customer support.• Award-Winning Mobile App Redesign: Directed the successful redesign of a mobile app, integrating comprehensive product strategies aligned with marketing and brand guidelines. This initiative achieved 90% 5-star ratings across platforms and was key in establishing a strong digital market presence.

Santa Clara, California, Us

Formalized a robust user experience framework for innovative global software products and e-commerce websites, serving as the Voice of the Customer (VoC) to establish credibility and drive product success within the product development environment for complex digital projects, including healthcare and advanced technology initiatives.• Innovative Health Technology: Conceived and produced strategy for first-of-its-kind, award-winning health technology products with GE Health, recognized as some of the world’s most accessible and user-friendly remote healthcare solutions, achieving a 97% patient satisfaction rate.• Global Software Products: Managed groundbreaking user experience for Apple Xcode Software Integration with the Intel C++ Compiler, overseeing cross-collaboration on suite features, including Apple's developer documentation. Developed the UX strategy for Microsoft Visual Studio Software Integration with the Intel C++ Compiler, enhancing the integrated development environment (IDE) for multiple programs and libraries.• Global Team Leadership: Recruited and led talented teams across various business units globally, providing mentorship and coaching to ensure retention and growth within remote teams while managing design and research resources effectively.• E-commerce Excellence: Devised and implemented cutting-edge design protocols, owning the design and execution for three global e-commerce websites, contributing to a 17% increase in sales through optimized user experiences.

Santa Clara, California, Us

Designed and delivered world-class experiences for global software experiences by addressing user needs with tools, documentation, and developer training, including for Intel Parallel Studio XE, a software development product enabling native code development on Windows, macOS, and Linux in C++ and Fortran for parallel computing.

Santa Clara, California, Us

Optimized the user experience of Intel Software Development Tools, specifically the Intel C++ Compiler, by applying human factors engineering principles. Ensured that the tools were intuitive and user-friendly for developers, leading to improved usability, increased efficiency in software development processes, and greater adoption of Intel's compiler technologies.

Bachelor Of Science In Psychology/Human-Computer Interaction

Organizational Leadership Specialization

Master Of Business Administration (Mba) Coursework

Digital Media Studies