https://scfood.com.my• Spearheaded cost reduction initiatives, achieving over 50% reduction in key packaging costs through strategic purchasing efforts. Simultaneously, increased operational efficiency by driving a substantial 26% boost in output per employee, optimizing resource utilization and bolstering profitability.• Successfully transitioned into a professionally managed organization, demonstrating adapt change management skills. Built and nurtured a high-performing management team, driving growth and innovation as the team expanded • Maintained a reject rate of under 1%, showcasing an unyielding commitment to quality. Collaborated seamlessly with cross-functional teams to ensure smooth production processes and on-time product delivery, fostering a culture of teamwork and operational excellence.• Introduced new SKUs that significantly contributed to sales growth, achieving an impressive double digits growth. The strategic insights and market understanding paved the way for diversification and increased market share.• Demonstrated a strong understanding of food safety standard, ensuring compliance with industry standards and best practices. This expertise reflects the commitment to maintaining quality, safety, and regulatory alignment.

www.tripizee.com• International secondment to Thailand to start-up E-Commerce travel & leisure business in Thailand. Delivered measurable top-line and bottom-line results, business exceeded target and became ‘best performer’ • Work portfolio includes legal, operations, marketing, finance and business set up – currently leading 18 Thai team members.• Act as champion of the E-Commerce business unit, leading project and operational duties such as customer fulfillment, supply chain, logistics, digital marketing and strategic business development with business partners. • Formulated and drive strategic business ideas on customer acquisition, conversion and retention. Manage delivery of business plan through track, review and analyse KPI performance. This also includes developing business case, investment analysis and financial resource allocation.

•Right hand person to Commercial Director, contribute to decision making the company strategic automotive business framework. Instrumental in leading the operations to maximise the ambition on revenue growth while ensuring that clear plans are in place to achieve the targets. •Improve level of visibility and control on business performance through implementing and preparing commercial reviews, KPI scorecard with the management team. Identify and track action plans to correct variances against targets. •Lead financial planning and analysis processes in the company. Contribute to commercial decisions such as pricing, strategic sourcing, productivity and cash flow improvements.

•Design, implement and manage strategic development of Used Vehicle Division (MUV). Manage and develop routes for used vehicles marketing such as auction, wholesale and retail solutions. •Utilise market intelligence and strategic planning skills to achieve business targets.•Devised and delivered brand and tactical strategies to achieve company sales and profit objectives by using S&OP technique. Managed vehicle inventory aging to support company cash flow.•Point of contact on vehicle dealer sourcing and networking. Managed dealer business cases and action plans to drive dealer engagement.•Accountable for customer service matrix to ensure satisfactory customer experience and continuously develop plans to improve the experience