Lead Product and Design for a startup that created the standard for NFTs on the Solana blockchain. During that time, Metaplex became the worlds largest NFT ecosystem, with 15 Million NFTs minted and $3 Billion in Creator earnings.

Design manager leading a team pathfinding new ways people will interact in VR/MR/AR in the future. Directly responsible for overall project planning, process, and execution quality - as well as the team’s career growth. Led successful demos of future tech with senior FRL leadership that informed key roadmap planning decisions, working under intense deadlines, while still receiving extremely high review scores from my team. Maintained a flexible, dynamic approach to problem solving, quickly reacting to changing requirements and project needs.

For over a decade, I've been inspired by people who choose to take a little time from retirement, and use it earlier in life. After nearly four years at Facebook, I took the leap. It’s been great! I have been able to pause, give the world and myself a bit more attention, travel, and invest extra time with my family (especially my kids before they hit their teen years).

Facebook Profile & Identity. The team I led designed & shipped several high profile projects, including: FB Stories on Profile, an entire redesign of FB Profile on desktop and mobile, improved navigation on Profile, and updates to help make sharing safer for women in emerging markets. This required close collaboration with many teams across the FB organization. I managed six designers, in two locations, and was also acting Design Lead for Profile overall for eight months. This meant operating at a director level, helping drive team structure, staffing, product priorities & strategy.

2016 - 2017: Lead Designer on Camera Effects Platform (Augmented Reality)As FB explored opportunities for Augmented Reality in it's camera, we created a platform for external partners to build, ship and manage custom AR effects on the FB app. We also supported the creation and roll out of high profile effects. These included Nike (Nike Run Club), DC Comics & Warner Bros (Justice League movie), GIPHY and more. My work included meeting with our clients, assisting agencies creating effects, overseeing the design of our platform. During this time, I also organized and led the first AR Summit at FB. A two day internal event that brought together every team working on AR (and some VR) across all of FB to share their roadmaps and learnings so far. It bridged a significant awareness gap inside the company, and helped build relationships across teams, and was praised by senior leadership (Boz).2015 - 2016: App Install Ads PlatformIn 2015, most of FB’s revenue was generated by one team: the app install ads team. I was the lead designer for that team, a role that required significant collaboration across the FB Ads ecosystem. During this time the Seattle FB design team was still very small and there were not enough resources for all projects. So I also supported six other teams in Seattle, helping them hit their goals for the first half of 2016, receiving a rare and special acknowledgement within the company.

Head of design for a well-funded machine intelligence startup in the heart of silicon valley, responsible for all branding, user experience and visual design.

2014 - Lead Designer for all shopping browse navigation globally on Amazon's website and apps. Shipped a new primary navigation on amazon.com (the top bar on the website), and unified taxonomies across all entities.2013 - Lead Designer for Clothing, Shoes & Jewelry. Doubled revenue for this part of Amazon's business by identifying core usability issues during their shopping funnels. This project was (at the time) the largest internal systems update that had ever been done at Amazon.

Global UX Design Lead overseeing user experience, research, and visual design for the desktop and mobile shopping experience for four brands (A&F, A&F kids, Gilly Hicks, Hollister). All projects improved usability and increased revenue, including:- complete taxonomy and navigation update on all sites- redesigned checkout- updated my-account- added search- improved the product detail page- designed and shipped first mobile version of the website - planned and oversaw global usability research in multiple countries, and built our own internal usability lab

Craft & Motive, and Leimgruber Ltd. are two Design, UX & IA consulting businesses that I started and used as an independent contractor.I created designs for - Honda - The Home Depot- Bath & Body Works- Joyent- TypePad- Amerisource Bergen- TravelPort- The Ohio State University Medical Center- The Ohio State University Alumni Association- Harley Davidson- Abercrombie & Fitch. (I stopped consulting once I began working full time at A&F.)

I was an information architect (UX), creating site maps, wireframes, user flows, content audits, style guides, design concepts and production assets. Brands that I worked on include- Coca-Cola- Pantene- Herbal Essences- Head and Shoulders- Clairol- Scotts Miracle Gro- AutoZone- HP