Vice President Of Digital Strategy And Marketing
New York, New York, Us
Full Roster: Blondie, Buckcherry, Cavo, Crossfade, Cold, Deuce, Drowning Pool, Dirty Heads, Escape The Fate, Eve, Five Finger Death Punch, HELLYEAH, Jet, Midi Matilda, Motley Crue, Nico Vega, Oh No Fiasco, Papa Roach, Pop Evil, She Wants Revenge, Shiny Toy Guns, Sixx:A.M., Trapt, Vince NeilIn my role as VP of Digital:• Responsible for overall digital growth and vision of 2 labels and over 20 artists including Motley Crue, Blondie, Five Finger Death Punch, Eve, Papa Roach, Dirty Heads, Deuce and more• Develop and maintain relationships between digital 3rd parties and technology partners with a consistent record of being first-in • Oversee development and execution of digital marketing plans for artist releases, tours and all time in between• Oversee development and execution of new artist website builds and all social profile upgrades• Work closely with distribution and creative services department to create digital new release sales & marketing materials• Oversee the process involved in obtaining all elements related to digital content and promotion • Generate sales & marketing reports and perform sales analysis• Oversee digital Street Team marketingIn my role as Product Manager (Marketing):• Product Manager responsible for the life cycle of Papa Roach, HELLYEAH, Midi Matilda, Deuce and Escape The Fate• Develop and execute marketing plans for artist releases• Manage record label and distribution timelines for release schedule• Company liaison between label and publicity, promotions, video, creative services and artist• Oversee the process involved in obtaining all elements related to the production of new releases• Search for and develop strategic marketing 3rd party relationships • Manage the process of creating digital and physical sales & marketing tools with creative services• Generate sales & marketing reports and perform sales analysis• Artist development