Jason Ley Email & Phone Number

Grand Rapids, MI, US

Tualatin, Oregon, United States

• Develop, activate, and oversee marketing strategy and initiatives designed to increase revenue and drive client engagement that includes lead generation, social media engagement, content creation, and events programming
• Ensure G4 Keg’s brand is properly represented throughout the entire customer experience and our high standard of customer service is upheld in all customer interactions
• Manage relationships and projects with G4’s agency partners
• Continually monitor and report on relevant marketing data
• Create and manage all G4 Kegs promotional materials

United States

• Authored and self-published The Drinker’s Manifesto [book], a practical guide to a healthy, mindful relationship with alcohol
• Speak/present on mental health and drinking at major beverage alcohol industry conferences and collegiate events, manage all event activation [*Currently available to continue speaking on behalf of BDC]
• Created and deployed a nationwide certification program of industry best practices and Universal Mug Club to enhance consumer experiences
• Audited and consulted 30+ breweries in Michigan and distilleries across the Kentucky Bourbon Trail, managing multiple concurrent demands
• Trained 100+ brand ambassadors nationwide, and counseled industry influencers and general consumers on their relationships with alcohol

Emmy-nominated, non-staged reality TV show, diving into the hunt for craft beer enthusiasts' bucket list beers

Michigan

• Strengthening brand equity for the state’s foremost online craft beverage publication celebrating Michigan beer, spirits, and cider
• Staff Writer, contributing to the coverage of the Mitten State’s craft scene
• Building all back-end databases to streamline editorial coverage
• Promoting online advertising opportunities
• Increasing social media engagement

Grand Rapids, Michigan, United States

Greater Grand Rapids, Michigan Area

The beverage alcohol industry's leading manufacturer of handcrafted, stainless steel premium jockey boxes (i.e., portable draft systems), built in the USA. Perfect Pour | Peace of Mind | Every Single Time

Greater Grand Rapids, Michigan Area

• Guest Blogger, contributing to the coverage of the craft beer scene in Grand Rapids

• Freelance journalist, falling for beer
• https://oct.co/authors/jason-ley

Greater Grand Rapids, Michigan Area

• Co-managed brewery and restaurant operations, and a staff over 50 employees
• Responsible for increasing revenue, overseeing alcohol purchases, and controlling expenses
• Conceptualized brewery events and promotions, coordinated creative assets and marketing efforts
• Rebranded and launched an enhanced Mug Club program

Greater Grand Rapids, Michigan Area

• Promoted to manage operations through a structural turnaround to maintain brand equity, market share
• Increased national sales revenue 132% from 2012 to current-to-date
• Developed internal and external project management systems to increase efficiencies, job profitability
• Implemented a service department as a new incremental revenue stream
• Collaborate high-profile events, sponsorships with key clients to pursue stronger market positioning
• Redesigned and manage company’s website, social media, and write all internal and public messaging

Greater Grand Rapids, Michigan Area

• Concurrently managed two nightclubs to over a 30% increase in alcohol sales year-over-year, $2M+ annually
• Eliminated all macro beer from Eve’s draft program to serve B.O.B.’s Brewery’s craft beer exclusively
• Wrote business plans, marketing proposals, P&Ls and press releases to the approval of the CEO, CFO
• Partnered with distributors to implement mass-appeal awareness promotions, incentivize brand loyalty
• Conceptualized dozens of unique themed events to compete in the landscape, solidify market share
• Organized logistics and managed Wake Wars, the 3rd annual professional wakeboarding competition where the B.O.B.’s parking lot was transformed into an activity-fueled beach oasis with two above ground pools totaling.

Greater Detroit Area

• Booked over twenty bands/artists and positioned them along the entire 26.2-mile Marathon course throughout downtown Detroit and Windsor, ON Canada to entertain over 19,000 international race participants
• Created and promoted Conquered, the Marathon’s first-ever official afterparty for more than 21,000 attendees that included participants, volunteers and public spectators
• Booked national recording artist, Brian Vander Ark, of the Verve Pipe fame, along with two other popular, local bands and a DJ
• Successfully obtained the company’s first-ever liquor license and secured sponsorships from and Atwater Brewery and Barefoot Wine
• Secured retail presence by New Balance, and food from Whole Foods Market among other vendors while adhering to the codes of the Department of Health
• Managed a staff of over twenty volunteers

Greater Detroit Area

• Launched the nightlife/entertainment website, amassed 3-6M+ page views/monthly to an 18-34 demo
• Managed an annual budget of $100K for advertising, marketing, events, social media and a street team
• Activated high profile events at elite venues, secured national sponsorships and managed all promos
• Range of event, venue, collaborators and advertising client list included: Live Nation, MGM Grand, Comerica Park, Palace of Auburn Hills, Ford Field, DTE Energy Music Theatre, Meadowbrook Music Festival, Hard Rock.
• Dropbox link to a portfolio of collateral for events I conceptualized, coordinated along with OOH advertising and promotional placement: https://goo.gl/Seb4Yc

Greater Detroit Area

• Promoted within the company to their developing New Media (i.e. online) advertising department
• Clients included: 20th Century-Fox, Universal Pictures, Detroit Tigers, Detroit Pistons, Detroit Lions, Detroit Red Wings, MotorCity Casino Hotel, Olympia Entertainment, Blue Cross Blue Shield and Art Van
• Tackled the organization’s sensitive internal departmental hierarchy with diplomacy and by communicating clearly and efficiently in order to meet strict daily time-sensitive deadlines
• Contributed to clients’ ad copy and creative while also responsible for proofreading to ensure error-free consistency

Cleveland/Akron, Ohio Area

• Secured the company’s first roster of national, corporate print advertising clients in the following influential vertical markets: automotive, food and beverage, apparel, electronics and cosmetics
• Clients included: Dodge, Pepsi, Vitamin Water, Nestlé, Converse, Audio-Technica and Gillette
• Created campaigns that included tour sponsorship, in-print contests, merchandising and editorial coverage
• Traveled to New York, Chicago and Las Vegas to present proposals to and entertain clients and their agencies

East Lansing, Michigan Area

• Managed over 100 college-age employees in a hip, fast-paced restaurant
• Accounted for daily sales while balancing labor costs
• Projected and ordered all food and beverage
• Hired and orientated all new employees, including administering TIPS training
• Supervised bartender training and responsible alcohol service
• Wrote the weekly employee shift schedule

B.A., English, Sociology, Secondary Education

Activities and Societies: Kappa Delta PiMichigan Provisional Certificate, teacher certification, grades 7-12, 2002

Completion Of Conference, Hospitality Management/Marketing/Promotions

Activities and Societies: • Alternative Revenue Streams • Bridging the Marketing vs. Operations Gap • Creativity and Change to Enhance the.