Jason Li Email and Phone Number

As your digital marketing coordinator, I have a KEEN eye in understanding the latest digital trends to reach and engage target audiences across multiple channels. An adventurous traveler by heart, I love embracing new experiences and vibrant cultures. I believe digital marketing is much like travelling, requiring an open mind, adaptability, and a willingness to continually learn and unlearn!

Edmonton Global is a foreign direct investment and international business development agency representing the 14 municipalities that make up the Edmonton Metropolitan Region. I interned as a Marketing Coordinator on Edmonton Global's Marketing and Communications team.At Edmonton Global, my main focuses were on digital marketing involving social media and website management, coordinating with external marketing agencies on integrated marketing pieces and creative assets (for trade shows and conferences).I played a support role in coordinating with our external marketing agency to build and develop Edmonton Global's current website. I participated in various constructive discussions surrounding the logic of navigation, site design, user interface, and user experience.As the website was developing, I oversaw gathering digital media assets with our region’s partners and businesses and used logic to match assets to respective pages and topics. This includes taking the lead role in directing our video agency to piece together the videos on each respective sector page.I was part of a team of two that planned, managed, and ran the social media plan for Edmonton Global’s signature event, forward/slash. With the organization’s first-ever Instagram account, we grew an organic following of over 100 individuals on Instagram and over 300 individuals on LinkedIn in our first two months of forward/slash’s social media launch.During tradeshows and conferences, I coordinated parts of the integrated marketing strategy with our external marketing agency on booth designs and printed assets while ensuring digital advertisements had consistent messaging aligned with physical handouts and displays. I was also running social media posts, which increased the brand salience of Edmonton Global to national and international audiences and was measured through positive messages on awareness of Edmonton Global’s presence in these tradeshows and conferences by external individuals.

As a Digital Marketing Strategist at Customer Maps, a startup digital marketing agency, I played a pivotal role in driving business growth by collaborating with clients on their digital transformation journey. My primary focus was on digital advertising, specifically on the Google platform.Applying my knowledge in Search, Display, Video, and Performance Max campaigns, I worked with clients in the technology and auto industries to develop and implement digital advertising strategies that aligned with their business goals and value proposition. I leveraged my knowledge and research of the market landscape to experiment and implement creative ad copies that were unique, relevant, and value-add for our clients' prospective customers.In addition to my digital advertising responsibilities, I also contributed to the business development and account management side of the agency. This involved participating in new and prospective client meetings, where I pitched the agency's capabilities and expertise in digital advertising, focusing on the Google Ads network.I provided weekly updates to clients on ad performance and opportunities in the current market landscape, ensuring that we continuously optimized and refined our strategies to drive results. Overall, my time at Customer Maps was characterized by my ability to collaborate effectively with clients and my expertise in delivering digital advertising strategies that drive growth.

As part of the Making Edmonton Digital and Get Digital programs launched in 2020, I worked with 25 different businesses in the Edmonton and Leduc region to improve their digital presence. Consulting work included digital strategy audits and recommendations, social media optimization, content brainstorming sessions, and digital best practices.As part of a team of 12 consultants, we organized and utilized Customer Relationship Management systems such as Hubspot and Google Spreadsheets to organize and garner insights to provide value in client relationships.As clients were comfortable, I got to travel to multiple clients’ businesses to understand their products, services, and customers to discuss and draft successful digital marketing strategies that reach and engage their customers. This included an international franchised bubble tea store, which allowed me to audit their social media channels and provide them with best practices and recommendations. I also got to update their Google My Business profile with Google 360 photos and updated pictures of their new store.

Analyzed social media strategy and direction. Found opportunities to increase awareness and engagement on digital channels. This included running a "Get To Know Our Team" campaign, curated to introduce our psychologist and clinical staff to enhance the familiarity-liking relationship with our current and potential clients on our digital channels.The campaign, over two months, increased our metrics by 11% in accounts reached, 16.8% in interactions, and a 6% increase in followers on Instagram.Supported other marketing initiatives, including website design and accessibility, updating the content to reflect current offerings and changes and enhancing the overall user experience when navigating the website.Created 50 different Google Ad groups and 150 ads to drive traffic to the website, focused on adult and children's therapy counselling and services.

• Content creator for social media posts, including the creation and follow-through of a social media calendar.• Analyzed social media metrics and revamped content designs and hashtags, effectively increasing reach by 93.8% and followers by 8.8% from February to March. • Conducted seven competitor analysis reports measuring and reporting opportunities.

• Oversaw the Alberta chapter’s Instagram account and manage post content.• Increased overall nationwide submissions for the Canadian Marketing League by 2.43% through word of mouth and the Alberta chapter’s Instagram account.• Directed and produced an interview-style video with a former finalist using Adobe Premiere Pro, resulting in an increase of reach by 41% to the Alberta chapter’s Instagram account.• Facilitated the Canadian Marketing League to students at the University of Alberta through class talks and information sessions, directly reaching 200 marketing students.