Jason Li

Jason Li Email and Phone Number

Manager, Customer Marketplace Insights @ Verizon
Kirkland, WA, US
Jason Li's Location
Greater Seattle Area, United States, United States
About Jason Li

Key Highlights: • 10+ years of Market Research experience in the Tech and Telecom space including Microsoft, Verizon & non-profits.• Received 7 recognition awards from Verizon management and peers for teamwork and leadership.• Nominated by Verizon management to participate in the 2022 Leader Academy program, demonstrating professional growth, leadership potential and dedication to continuous learning.• At GfK, co-developed and implemented a company-wide SPSS training module from scratch, empowering hundreds of colleagues to grasp the fundamentals of the program.Market Research Specialties: • Quantitative Research: Brand Tracking, NPS, Recontact Studies, Parallel Tests, Omnibus Surveys.• Analytically Driven Storyteller: Views every analysis through the lens of the stakeholder, making sure the information provided is timely, tailored and actionable. • Proactive Communicator: Continually build cross-functional relationships between clients, vendors and colleagues. Additionally, establishes iterative checkpoints with stakeholders to ensure deliverables align with the rapidly changing business needs.Digital Marketing Specialties:• Google Ads (formerly Adwords)• Microsoft Advertising (formerly Bing Ads)• Paid Search , Pay Per Click (PPC)• Ad Copy-writing , A/B Testing • Google Analytics , SEOSide Hustles: • Emeritus Board Member of the American Marketing Association & Puget Sound Research Forum (Seattle's non-profit market research organization).• Emeritus Event Organizer for Meetup.com, responsible for promoting and facilitating social activities amongst 3,500+ members to foster growth at a personal & community level.

Jason Li's Current Company Details
Verizon

Verizon

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Manager, Customer Marketplace Insights
Kirkland, WA, US
Website:
verizon.com
Employees:
97920
Jason Li Work Experience Details
  • Verizon
    Manager, Customer Marketplace Insights
    Verizon
    Kirkland, Wa, Us
  • Career Break
    Professional Development
    Career Break Sep 2024 - Present
  • Verizon
    Senior Manager, Customer Marketplace Insights
    Verizon Dec 2023 - Sep 2024
    Basking Ridge, Nj, Us
    Played a pivotal role in supporting Verizon's Market Research Department, focusing on Brand Health Tracker, NPS, Comms (Campaign) and various Ad Hoc Projects.Accomplishments:• Significantly improved data processing efficiencies with complex SPSS scripts, allowing for faster and more impactful insights for strategic business decisions.• Delivered initial reads, calibrations and strategic recommendations for BHT 2.0 within three days of field closure, accelerating the transition to the new survey a quarter ahead of schedule. • Identified and resolved a critical sampling and weighting issue within the first month of joining the company, ensuring accurate and reliable deliverables for stakeholders.• Ran advanced analytics, including correlations and driver analysis, to identify key business drivers and performance metrics.• Onboarded, trained and mentored a vendor team of 4 on internal deliverables and research processes, ensuring project alignment, fostering collaboration and enabling high-quality results.• Received 7 recognition awards from management and peers for outstanding teamwork and leadership, highlighting commitment to excellence and effective collaboration.• Nominated by management to participate in the 2022 Verizon Leader Academy program, demonstrating professional growth, leadership potential and dedication to continuous learning.
  • Verizon
    Manager, Customer Marketplace Insights
    Verizon Apr 2023 - Dec 2023
    Basking Ridge, Nj, Us
  • Verizon
    Associate Manager, Customer Marketplace Insights
    Verizon Mar 2021 - Apr 2023
    Basking Ridge, Nj, Us
  • Verizon
    Senior Analyst, Customer Marketplace Insights
    Verizon Oct 2019 - Mar 2021
    Basking Ridge, Nj, Us
  • Gfk
    Senior Market Research Associate, Brand & Customer Experience
    Gfk Oct 2014 - Aug 2019
    Nuremberg, Bavaria, De
    Trusted Advisor & Analytically Driven Storyteller:• Over 4.5 years of consulting experience with Microsoft’s Customer & Market Research division; worked primarily on their Global Brand Tracker and Ad Hoc Projects (i.e. Recontact Studies, Parallel Tests, Omnibus Surveys, etc.)• Owned all stages of the research process from questionnaire development & mining raw data files with SPSS syntax to producing / presenting visually compelling & insightful story decks.• Viewed every analysis through the lens of the client, making sure the information provided was timely, tailored and actionable.• Successfully identified and resolved data processing & report creation bottlenecks, whichreduced the turnaround time of client deliverables by 2-4 business days.• Established an office-wide quality checking process, which drastically diminished the number of errors in deliverables by 80%.Proactive Communicator & Mentor:• Co-developed and implemented a companywide training module on SPSS from scratch,helping hundreds of colleagues learn the basics of the program.• Built meaningful cross-functional relationships with clients, vendors and colleagues.• Established iterative checkpoints with stakeholders to ensure deliverables still align with therapidly changing business needs.
  • Lowe'S Companies, Inc.
    Search Engine Marketing Analyst
    Lowe'S Companies, Inc. May 2014 - Oct 2014
    Mooresville, Nc, Us
    • Translated raw & complex data from Google Adwords and Bing Ads into simplistic actionable insights • Revamped existing Ad Copies with more compelling and tightly themed Call-to-Actions, resulting in higher Click-Through Rates (CTR) and Conversions• Migrated all Divisions into one simplified account, while making sure all Destination URLs were linking to the correct landing pageExperienced with: • Product Listing Ads (PLAs) / Shopping Campaigns• Remarketing List Search Ads (RLSA)• Dynamic Search Ads (DSA)• Geotargeting• A/B Test• Search Query Mining• Keyword Insertions• Ad Extensions• DoubleClick Search• Bing Ads Editor

Jason Li Skills

Market Research Spss Microsoft Excel Google Analytics Digital Marketing Analytics Google Adwords Html Quantitative Research Questionnaire Design Qualitative Research Ppc Sem Ad Copywriting Web Analytics Seo Bing Ads Adobe Creative Suite

Jason Li Education Details

  • Western Washington University
    Western Washington University
    Bachelor Of Arts In Business Administration: Marketing

Frequently Asked Questions about Jason Li

What company does Jason Li work for?

Jason Li works for Verizon

What is Jason Li's role at the current company?

Jason Li's current role is Manager, Customer Marketplace Insights.

What is Jason Li's email address?

Jason Li's email address is ja****@****ive.com

What schools did Jason Li attend?

Jason Li attended Western Washington University.

What skills is Jason Li known for?

Jason Li has skills like Market Research, Spss, Microsoft Excel, Google Analytics, Digital Marketing, Analytics, Google Adwords, Html, Quantitative Research, Questionnaire Design, Qualitative Research, Ppc.

Who are Jason Li's colleagues?

Jason Li's colleagues are Jacquelyn Cantu, Curtis Hardy, Michael Gilmore, Mahmudul Alam, Shirley Harleyma, Helvey (Clay), Srinivas Sangisetti.

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