Product Director
Bitget is an industry-leading cryptocurrency exchange that empowers over 20M users across 100 countries to “Trade smarter” with copy trading and various trading tools. ▶ Responsible for Crypto Exchange platform products & user experience (UX)★ Overhauled complex and chaotic web/app products into a beautifully simple solution with new rebrand and performance optimization to achieve 2X MAUs and CTRs★ Provided thought leadership and worked closely with Design and UX Research to define customer journeys and create amazing user experiences with high CSAT/NPS scores★ Effectively led and managed 16 direct reports, ensuring they are highly engaged and performingYes, I built an exchange more beautiful than Binance ;)