Coresolute is a mid-market CRM consulting and implementation company with deep industry expertise in financial services, broker/dealer, sustainability, and B2B industrial clients. Our projects include offshore managed services in CRM and WordPress, process optimization consulting & delivery, and complex CRM planning and implementation services. Coresolute is a Salesforce Partner with additional Microsoft Dynamics, WordPress, and Gainsight expertise.

Lead consulting engagements with organizations launching growth ventures to assess capabilities, customer and market requirements, new and existing technologies, and current financial health. Identify and develop business models for new initiatives, facilitate integrated planning, and integrate inputs into clear strategic, operational, and marketing narratives that increase stakeholder value. Adept at driving lasting transformation in marketing/sales, data/analytics, RPA, business intelligence, CRM, PMO, acquisition and retention tactics, channel, and strategic alignment and execution. Significant client experience in energy, financial services, automotive aftermarket, electronics, medical devices, media verticals, and entrepreneurial endeavors.Over 50 completed projects and CRM/Martech/Customer Success technology delivery capabilities through a sister company, Coresolute.

Led a diverse team of 75 for Flosports, a Series C backed start-up in scale-up, including live event production, planning and logistics, crewing, customer care, partner success, business transformation, business development, advertising, and IT with a budget of over $17MM. Charged with scaling operational functions, continuous process improvement, and growing verticals.◆ Developed vision, team, and technology roadmap to operationalize Salesforce rollout across rights acquisition, contract management, event operations, and customer care functions saving millions in production spend and operating expenses.◆ Spearheaded due diligence for an acquisition of a streaming company in the racing space that doubled the subscribers. Created and managed a cross-functional team to integrate acquisitions cost-effectively and efficiently.◆ Advanced advertising function by developing a strategic plan and business case, securing investment approval from BOD, and leading the hiring process for the sales team. Growth in advertising reboot will extend the cash runway by more than a year.◆ Reengineered customer service experience, brought in a new leader, and created new processes and policies that improved customer satisfaction KPI by 30% and resolved severe service quality issues.

Held full strategic governance for all marketing, strategy, business and competitive intelligence, and product specialist (PMO) efforts within a +$5B retail entity. Led team of 25, including management personnel, and guided marketing division of 50+. Discovered and modeled strategic initiatives, built high-performing data and analytics capabilities, and developed targeted marketing initiatives.◆ Initiated accolade-winning brand campaign Life Switched On; launched during 2017 Super Bowl via 360 marketing approach including multiple television spots and radio, OOH, local events, social, and digital campaigns.◆ Partnered with senior leaders throughout the company, customers, and external thought leaders to evaluate strategic market opportunities and synthesize gathered information into creative business insights and recommendations, growing customer acquisition by 50K customers and lowering attrition by 15%. Repositioned and streamlined IoT portfolio and strategy.◆ Identified gaps in data and analytics capabilities, architected modern BI solutions and recruited and built a high-performing data engineering team and governance processes. Culminating in a real-time analytics platform that drove decision-making from weeks to minutes and increased productivity and performance across the organization.◆ Revitalized capital and project prioritization processes across all brands and retail businesses, resulting in a 300% improvement in close rate and strategically aligned capital allocation. ◆ Created a comprehensive long-term strategy for Green Mountain Energy (GME). Defined project to fix and stabilize the core electricity retail business, establish a vision, and clear strategic initiatives built on GME’s sustainable brand and culture - GME increased EBITDA from $50MM to $120 MM over the next three years.

Managed all facets of the global Flexible Electronics business unit comprising > $300MM in sales and governing > 50 worldwide. Reorganized organization and turned around inconsistent business segments (Medical Flex, Component packaging) with a focused strategy on new product prioritization, capital investment, and pricing optimization while leading the global launch of 2 new businesses.◆ Developed and launched an integrated brand and marketing strategy for the Touch Film and LED component industries. Led global B2B selling effort into top US and APAC consumer electronics OEMs, ODMs, and touch module manufacturers, securing >$50MM in sales.◆ Rebuilt sales function focused on consultative selling, relationship building, opportunity scoring, and conversion, which resulted in 15% YOY revenue growth and dramatically improved pipeline. Shifted capital resources to return Medical Flex business to an accretive business line.

Directed a team of 27 sales, product management, and marketing professionals, leading hundreds more worldwide to grow auto care organization by a 5-year CAGR of 20%. Choreographed matrixed cross-cultural teams on global product pipeline and supply chain, devised and championed new business platforms, and coordinated communication strategies and customer pitches while reducing operational costs.◆ Led business transformation, including brand and packaging redesign, marketing, product development, content, digital presence, Bondo® retail integration, and sales/channel realignment, increasing shelf space at AutoZone, Advanced Auto, and Walmart.◆ Negotiated global 3M Car Care Center concepts in China, India, California, Middle East, and Latin America, and helped secure roll-out for first 3M Car Care franchises in India in 3M’s history.◆ Created off-platform e-commerce sites within 3M and forged alliances with 3rd-party SaaS partners to market and sell retail products across multiple online channels, bolstering online sales by > $15MM.◆ Recruited and mentored staff to challenge, exploit, and streamline product development and supply chain processes, hitting product delivery milestones and thereby increasing 3M’s credibility with key customers. Led cultural change that delivered a winning mentality, quality improvements, and increased job satisfaction.

Designed and executed an integrated strategy, a comprehensive portfolio of auto dealership products, marketing communications, and patented an interactive software solution for dealership services. Mentored, managed, and promoted teamwork across sales and marketing leadership, 11 sales specialists, four company divisions, and a national broker and distributor network with ~$50MM in sales and 52% growth.

Led internal consulting, marketing, business development, pricing, and market identification projects across 3M verticals, including Healthcare, International Operations, Consumer, Transportation, Energy, Commercial Graphics, Dental, Medical, Specialty Materials, and Electronics.

Excelled portfolio assessment, technology evaluation, predictive analytics and business modeling, risk management, energy analysis, program management, and developing new energy standards and policy for the private and public sector.